Consumer search trends for Mother’s Day in the US in 2022

On April 11, Microsoft Advertising released consumer search trends for Mother’s Day in the United States .

Data shows that in 2021, the average spending of American consumers on Mother's Day was about $220, an increase of $16 from 2020 .

Mother's Day is the third largest retail holiday in the United States. If sellers want to boost sales at a critical time, they should start planning in April to increase their brand exposure in searches.

Sellers can plan ahead for Mother's Day promotions by combining the three trends of consumer searches for Mother's Day 2022 announced by Microsoft Advertising .

Trend 1: Hot search terms

In the past three years, the main consumers of "Mother's Day" have searched for the following keywords :

  Mother's Day Gifts

  Mother's Day Pictures

  Handmade Mother's Day Card

  Mother's Day Gift Box

  Happy Mother's Day.gif

  Printable Mother's Day Cards

  Mother's Day Ring

  Mother's Day Shirt

  DIY Mother's Day Gift Ideas

It can be seen from the hot search terms that more and more people choose DIY-related products to make creative Mother's Day gifts by hand to express their feelings with gifts. At the same time, greeting cards are also a popular choice, followed by Mother's Day rings and shirts.

Trend 2 : Gifts.

The most popular gifts for Mother's Day 2021 were flowers, candy, cards and jewelry.

Microsoft data shows that flowers , greeting cards and special outings (such as meals or restaurant gift cards) are very popular Mother's Day gifts . Among them, the search volume for "flower arrangement" increased by 57% year-on-year .

During Mother's Day week, restaurant-related searches increased 46% year-over-year , a number Microsoft noted was significantly higher than the three years prior to 2021.

It is worth noting that during Mother’s Day week, searches for jewelry increased 26% year-on-year.

Trend 3: Localization.

Spas are a prominent example of the local purchasing trend .

Microsoft data shows that the second most clicked gift for Mother's Day last year was a spa treatment - more than 20% of mothers surveyed said they wanted to have a spa treatment in 2022.

At the same time, shopping at local stores or dining at restaurants are also popular choices .

More than half said they plan to shop at local stores or dine at local restaurants for Mother's Day . But don't worry — the same percentage said they still plan to search online first for deals .

Mother’s Day is one of the biggest retail holidays of the year. To maximize profits, it’s critical for sellers to run promotions based on consumer search trends .

Sellers should not only pay attention to and explore the diversity of keywords, but also start from the needs of consumers themselves , combine the most popular gifts and localized purchasing trends, and seize the opportunity to launch promotions in advance, which will help higher conversion rates and more profits .

Mother's Day consumption trends