A team of three can earn a steady profit of over 100,000 yuan per month. This field is growing rapidly!

In the context of Amazon’s account suspension, independent websites have become a choice for many sellers to diversify their risks. As a safe haven, independent websites have lived up to expectations. Recently, news showed that the traffic of independent website building platform Shopify exceeded Amazon for the first time.

Online traffic surpasses Amazon for the first time, and the layout of independent stations has become a major trend

It can be said that after the Amazon account suspension incident, sellers are undergoing a large-scale platform migration. In this process, independent sites with greater freedom and less platform constraints are naturally chosen by more sellers.

In recent years, the development speed of independent stations is obvious to all . To this day, it is even

It even crushed Amazon at one point, such as the " online traffic " announced some time ago .

According to data from Similarweb, website building platform Shopify surpassed Amazon in online traffic for the first time in the second quarter of Q2. The data shows that in the three months ending in June, the number of monthly unique visitors to e-commerce websites powered by Shopify reached 1.16 billion, while Amazon only had 1.10 billion. According to forecasts, this gap is expected to continue to widen this quarter, with Shopify-powered websites expected to attract 1.22 billion visitors per month, compared to Amazon's 1.13 billion.

Independent websites are surging forward, and some sellers who started to set up after the epidemic have also achieved impressive results. A few days ago, a seller said that his friend brought a small team of three or four people to get goods from wholesale stalls and factories in the early stage. The monthly working capital invested was less than 100,000 yuan, but it was able to steadily generate profits of more than 100,000 yuan.

The independent sites that entered the market earlier have even quietly taken off. Not long ago, the " Top 50 List of China's Popular Cross-border E-commerce Independent Sites" was released. SHEIN, which has only become well-known in the industry in recent years, topped the list without exception, followed by Banggood. In addition, Treader, Starlink, Xike and other old independent sites are also on the list. Among these independent sites, some have annual sales of more than 10 billion.

In fact, even if sellers do not choose to abandon Amazon directly and set up independent sites, sticking to Amazon while developing other platforms such as independent sites to diversify risks has become the choice of more sellers.

A recent report from Marketplace Pulse shows that Shopify has grown to 40% of the same size as Amazon's market almost out of thin air. This data shows that more sellers are beginning to choose the independent station (DTC) model, and more consumers are beginning to buy independent brand products. It is also worth noting that the overlap between Amazon and Shopify's sellers is gradually increasing. The groups that were scattered in the past are converging. Marketplace Pulse said that the overlap between Amazon and Shopify is still small, but the key is that it is growing.

The benefits of business expansion come with higher risks

Independent sites have more control, as well as advantages in traffic, products, supply chain, brand building, etc. However, while enjoying the advantages of business expansion, the risk management and other services originally provided to sellers by major platforms now need to be borne by the sellers alone.

It is reported that since cross-border buyers are spread all over the world, it is difficult to verify the identities of overseas buyers one by one. In addition, overseas fraud gangs specifically target independent station sellers who have just started their business and lack sufficient risk prevention awareness and technical prevention measures, resulting in independent station sellers often suffering from various risks including fraud. Fraud gangs take advantage of the protection policies of foreign bank cards to initiate malicious disputes, refunds, and even refusal to pay. Not only is it difficult for sellers to recover their funds, but they also lose goods.

At the same time, independent website sellers have limited knowledge of the product compliance policies of overseas countries, and it is inevitable that they will be punished by promotion channels and payment channels due to non-compliance of products. For example, the uploaded products include banned or restricted products, infringing products, etc.

When encountering fraud, the seller will encounter a situation in the transaction where the buyer's ordering IP does not match the delivery address/country, for example, the IP address is in the United States, but the delivery address is in the Philippines.

"For such risky orders, if we ship the goods, we may lose all our money, but if we don't ship the goods, we will not be willing to do so." A smaller independent website seller said helplessly.

This is the case for a small independent website seller. With a large number of large orders and a large transaction volume, the pressure in this regard is even higher.

In early September, a big seller on an independent website was attacked by a Brazilian card-stealing gang. The gang frequently disguised their identities, changed their email addresses, IP addresses, delivery addresses, delivery phone numbers and other key information, and continued to place orders and attempt to pay.

In the face of these risks, it is particularly important for independent website sellers to take preventive measures in advance and control the entire overseas security. During the entire overseas process, sellers need to place risk control solutions in a more basic position and pay enough attention to them.

Independent station goes overseas, Xiaodun Security will escort you

The editor learned that the cross-border business security solution launched by Xiaodun Security can solve these problems of independent site sellers.

It is reported that Xiaodun Security can achieve: business security protection, product compliance testing, merchant management, global user profiling, consulting and operation services, and core platform technical services .

"A good risk control system must not only ensure the security of customer information and funds, but also effectively manage fraud risks, making transactions between merchants and buyers smoother, thereby driving more platform sales. " said a relevant person in charge of Xiaodun Security .

In terms of risk prevention , Xiaodun Security has already had successful experiences with many sellers .

As mentioned above, the big seller who was attacked by the card theft gang used the Xiaodun decision-making engine, combined with email portrait models, device fingerprint and other technologies, and through real-time online interception and gang analysis , identified a total of 43 accounts and 81 credit cards of the gang, intercepted 102 orders, and stopped losses of US$16,000.

After some sellers connected to Tongdun’s product compliance testing service , the average identification rate of illegal products reached over 95% , and risky cases were significantly reduced.

After another seller connected to Tongdun's foreign card payment anti-fraud service, the average fraud rate dropped to 0.1% and the approval rate remained above 96%.

In addition to cross-border e-commerce , Xiaodun is also very effective in risk prevention for overseas live streaming platforms . It is reported that after providing anti-fraud risk control services such as account security protection to a certain overseas live streaming platform, Xiaodun safely and accurately intercepted a large number of fake invitations and spam registrations from gangs during a new promotion activity , helping the platform save hundreds of thousands of marketing costs .

It is understood that Xiaodun Security has implemented the most stringent protection standards in terms of information security and privacy data. It has the world's most authoritative payment card industry data security standard "PCI DSS" certification and has passed the ISO/IEC 27701:2019 privacy information management system certification, which means that Xiaodun Security has reached the international leading standards in personal information management and compliance. At present, Xiaodun Security's service footprint has spread to more than 200 countries and regions around the world.

If you also want to have such a security system, please add WeChat “ a_dou_fei ” and contact Xiaodun Security !

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