The boss asked me to register overnight, ChatGPT has a new feature!

ChatGPT has been very popular recently . As an intelligent chat application, it is highly compatible with e-commerce business. In the cross-border e-commerce industry, many companies use it for listing optimization, customer service replies, intelligent product selection, etc. Some bosses notified employees to register overnight, and some companies already have an account for each employee to assist in work.

From the application situation, ChatGPT mainly takes over the more basic business, but now sellers have made a new discovery - ChatGPT can also be used for product review analysis. It will point out the consumer's motivation for buying a product, the product's advantages and disadvantages, usage scenarios, and even draw user portraits. In this way, the strengths and weaknesses of similar products are clear at a glance, and sellers also have an effective product optimization channel. How does it work?

Last week, OpenAI announced that it would allow third-party developers to integrate ChatGPT into their applications and services through APIs, and the price dropped by 90%. Soon, various secondary applications and developments emerged. Cross-border service providers also rushed to catch up with this trend. At present, some tool software has been connected to ChatGPT, and sellers can try it for free, optimize listings with one click, complete five-point descriptions, etc., which has attracted a lot of praise.

In addition, independent website building platform Shopify, Microsoft Bing, Snapchat and other software that are frequently used by sellers have also integrated ChatGPT to improve user experience, and more applications are also ready to be launched. This AI storm is coming, and those who cannot use it for their own benefit will inevitably fall behind.

ChatGPT has a new usage, and sellers collectively like it

Since ChatGPT became popular, cross-border sellers have quickly accepted this intelligent robot and started using it to research keywords, write product descriptions, etc. to assist in operations. Some sellers have expressed their willingness to give in to ChatGPT after experiencing it, saying, "It's really easy to use and saves a lot of time." But it still has many surprises that we don't know about.

This week, a seller discovered a new use for ChatGPT, which is to use it to analyze Amazon reviews. This is not just downloading reviews. ChatGPT will parse reviews of a product and archive the data into purchase motivations, customer expectations, product advantages, disadvantages, usage scenarios, customer profiles, etc. This feature surprised the seller: "It's really great, and it greatly improves operational efficiency!"

This news caused a sensation in the seller circle. With this, the operation can smoothly get rid of the dilemma of manual statistics and analysis of comments, and hand over the huge workload to ChatGPT. After asking, everyone learned that this was done with the help of an Amazon tool plug-in, so many sellers quickly tried it.

Tu Tu, a seller in Shenzhen, posted a message on WeChat Moments after trying it out, saying, "It's really amazing." "This plug-in can analyze the buyer reviews of any product, summarize the pros and cons of the product, and then we can improve the shortcomings. We can also analyze the customer's motivation for buying, etc."

Tutu said that this plug-in is suitable for the Amazon platform. She mainly sells on the Southeast Asian platforms Shopee and Lazada, but she can also use it to check the reviews of other competing products and then optimize her own products and stores in a targeted manner. In addition, she also uses this plug-in to optimize listings.

The editor selected a product from the popular 3C category and home category respectively and tried them out.

The first one is a car phone holder with a rating of 4.2 stars. The seller describes this holder as stable and non-slip. ChatGPT analyzed its nearly 6,000 reviews in less than a minute, and the results are as follows.

Buyers’ motivations for purchasing the device were: needing a better phone holder ( 30%) , compatibility with phone cases ( 20% ), ease of installation ( 20% ), having a sticky bottom and being stable ( 10% ), and no damage to the car interior ( 10% ).

The advantages of this bracket are that it can grip the dashboard and the phone well ( 40% ), the phone is easy to put in and take out of the bracket ( 20% ), the silicone material is easy to disassemble ( 15% ), it has good adsorption force ( 10% ), and can be placed horizontally ( 10% ); the disadvantages are that it cannot support heavier devices well ( 30% ), it is easy to fall off ( 20% ), it cannot be placed vertically ( 20% ), the adhesive backing is difficult to remove ( 10% ), and it is unstable ( 10% ).

The product's usage scenarios include GPS navigation ( 30% ), watching videos ( 15% ), company cars ( 10% ), using the phone in the car ( 10% ), and traveling ( 10% ). Customer expectations for this product include: the product is easy to install and use ( 40% ), there are multiple phone placement options ( 20% ), it can firmly hold the phone ( 15% ), it does not damage the car interior ( 10% ), and it allows vertical placement ( 10% ).

From the customer base, the typical users of this product are those who need to install a mobile phone holder for their car, and they are looking for an easy-to-install and easy-to-use holder that can securely hold their mobile phone without damaging the car interior. Users mainly use the holder for GPS navigation and watching videos in the car , etc. Their motivation for purchasing this product is that they need a better mobile phone holder that is compatible with their phone case and can provide stable service without damaging the car .

Another product is a foldable laundry basket on the new product list in the home category , with a rating of 4.5 stars. The seller said the product is suitable for use in dormitories, daycare centers, apartments, etc. ChatGPT analyzed more than 80 reviews.

Customers' motivations for buying are to store the laundry, the product should have good reviews, be sturdy, save space and be convenient enough. Therefore, they expect the laundry basket to be of good quality, easy to carry, waterproof, etc.

The advantages of this laundry basket are clear: it can hold a lot of clothes, it is durable and easy to carry, it has soft sides, and the handles are comfortable. However, the portability also leads to a number of disadvantages, including the laundry basket not staying upright, the top is loose, there is dust on the floor, the lining may break in the future, and the handles will sag inwards.

From the reviews, the main use cases for the product are laundry for kids, small spaces, containers for carrying from the kitchen to outside, teenagers’ rooms, and storing recycling. Therefore, this product appeals to parents with children who need clothing storage, as well as people who live in smaller spaces and want a sturdy and convenient laundry basket.

Buyers liked its large size, durability and ease of use the most, and hated the basket's inability to stay upright and loose top. Customers generally expected the product to be of good quality, sturdy and space-saving.

It is not difficult to see from these examples that ChatGPT clearly lists the advantages and existing problems of the product, and sellers also have a clearer direction for optimizing products or competing with competitors.

So how do you use this review analysis function? The seller said that you can search for "ChatGPT for Amazon" in the Chrome Store and install the relevant plug-in.

The boss asked me to register overnight, and the seller explored the potential of ChatGPT

ChatGPT continues to dominate the screen. After discovering its "superpower" in the field of cross-border e-commerce, some sellers began to immerse themselves in research, one to flexibly master basic functions such as copywriting, and the other to develop more potential of ChatGPT.

1. Write/optimize your listing

Weibo blogger "跨跨背客" has been exploring the use of ChatGPT. Recently, he used ChatGPT to re-optimize a listing that did not convert well. In his opinion, although third-party tools can also be used, using ChatGPT to write Amazon listings may be a better choice, because by constantly asking ChatGPT more in-depth questions through the conversation window, you can get an ideal answer that is closer to your expectations.

But there are also some problems. "Using ChatGPT to assist Amazon operations can indeed improve efficiency, but when writing listings with it, you must check them carefully and repeatedly, as some listings contain other products of the same category or brand names. "

The strong copywriting ability of ChatGPT is recognized in the industry. Some sellers admit that the copywriting written with ChatGPT far exceeds their English cognition level. They adjusted the copywriting accordingly and waited for the conversion effect after the product was launched. In addition to the authentic words and advanced expressions, the artificial intelligence attribute also gives it extremely high work efficiency, which is unmatched by ordinary operations. It is very suitable as an assistant for optimizing listings.

2. Filter keywords and obtain competitive intelligence

In addition to writing attractive product titles and descriptions, ChatGPT can also help sellers research keywords , such as determining which words have high search volume and low competition on Amazon, and help sellers use these keywords to optimize product listings and advertisements; it can also help sellers obtain competitive intelligence , such as monitoring competitors' pricing, product listings, and advertising strategies, etc., which makes it easier for sellers to develop better advertising strategies and optimize advertisements.

3. Assisted product selection

Sellers are also trying to use ChatGPT to assist in product selection. One seller said that he provided ChatGPT with some market research data and review summaries to help with product selection analysis. ChatGPT made a good summary and provided a feasibility analysis.

However, it is not easy to develop products with ChatGPT at this stage. The seller gave an example. For example, if you want to design a carpet, you need to keep telling ChatGPT your ideas and thoughts, treat it as a designer, give it a framework or style reference, and constantly train it. Another problem is that the products it designs may not meet the aesthetic tastes of the target group, which also needs to be verified by the market.

Not only in the e-commerce circle, but also in foreign trade, the demand for ChatGPT is very high.

When the app first became popular, some foreign trade bosses called their employees overnight to inform them to register accounts. Currently, some companies have assigned an account to each foreign trade salesperson to assist in promoting business. "The development letter is better than mine. I was shocked by its level when I saw it for the first time." said a salesperson.

Blogger "Foreign Trade Captain" believes that the emails written by ChatGPT are no less than those of an ordinary foreign trade salesperson. If the instructions are correct, it is equivalent to a foreign trade salesperson with two or three years of experience. Following up with customers, replying to emails, and handling factory issues are better than many people. "Within no more than one year, many companies will require proficiency in ChatGPT during recruitment."

Some foreign trade people asked how to develop customers. ChatGPT gave some steps. Although they were brief, they also pointed out the basic path:

1. Analyze the foreign trade market and identify countries /regions of interest; 2. Conduct research in the target market to understand local consumer characteristics and competitor strength; 3. Choose a suitable marketing model, such as physical store/online store; 4. Form a team with industry knowledge and market analysis capabilities; 5. Build a high-quality product, brand image and service system; 6. Find effective ways to acquire customers, such as search engine optimization, social media influence, etc.; 7. Establish a tracking and reporting mechanism to improve products and services.

As the demand for ChatGPT in the cross-border industry surges, service providers in the industry begin to seize this opportunity and integrate this application into their services. Service agencies that stand at the forefront of this trend will gain a large number of users.

The wind is coming, service providers compete to connect to ChatGPT

On March 1, OpenAI announced the official opening of the ChatGPT API. In the future, developers can directly integrate ChatGPT and Whisper models into their applications and products through the API for secondary applications. Another key point is that the price of the ChatGPT API is 90% lower than the previous GPT-3.5 cost. The sudden price drop has also accelerated the expansion of the commercial scale of ChatGPT.

Before this opening, there were not many companies in the industry that combined their own software with ChatGPT, and the company that owns the plug-in mentioned above is one of them. Through this ChatGPT Amazon tool, sellers can get the review analysis of products on Amazon, as well as the five-point and product description optimization suggestions with one click, which helps to optimize listings, increase product exposure, and further improve product sales performance.

This week, after the opening of the ChatGPT API, news continued to come in about industry service providers integrating ChatGPT into their applications.

On March 8, an Amazon operating tool announced its connection to ChatGPT. Users can open "AI generates selling points", enter product names and keywords, and quickly generate 5-point descriptions. Currently, this function supports English, German, French, Spanish, Italian and Japanese.

One user of the tool was very satisfied with it, saying that even though it costs 5 points each time it is used, the seller still feels that it is "cheap and really good." However, many people in the industry believe that if sellers are charged, they might as well just register a ChatGPT account, which will solve the problem once and for all and provide more results to choose from.

Meanwhile, this week another tool for going global also began internal testing of the function of using ChatGPT to write Amazon listings. Its founder said that the test response was unprecedented, "Customer service is overwhelmed, and the messages have not stopped. The official version will be available to everyone next week, and we are not considering charging for this function for the time being."

Although sellers can register AI accounts on their own, if service providers can connect them directly to applications and develop applicable functions tailored to cross-border users, including current review analysis, listing optimization, and even product selection references and advertising strategies, sellers will naturally be more efficient.

Sellers in the industry have a strong demand for the use of ChatGPT, and service providers have seized this opportunity. They hope to gain an advantage in the access process, thereby establishing a good reputation among the seller community and acquiring more users.

ChatGPT has stirred up a lot of water, and the service business circle has begun to stir up. In addition to the above-mentioned tools with announced functions, more overseas software are also secretly struggling. ChatGPT is powerful, and through this artificial intelligence storm, some service-oriented companies may be able to overtake others.

Sellers can obtain the most cost-effective ChatGPT usage channels from this competition . Some large sellers with strong technical strength and self-developed operating systems are likely to access ChatGPT and equip all employees with the most advanced artificial intelligence tools.

On a larger scale, ChatGPT is penetrating all aspects of cross-border e-commerce.

Microsoft is a pioneer in connecting to ChatGPT. In early February, it released a new version of Bing search engine and Edge browser that integrated ChatGPT. One month later, the number of daily active users of the AI ​​version of Bing has exceeded 100 million, and about one-third of users interact with BingChatAI every day.

Having tasted the sweetness, Microsoft began to increase its investment in the application of this chatbot. Yesterday, it announced that ChatGPT would be integrated into Azure.   OpenAI service, developers and enterprises can integrate ChatGPT models into their own cloud applications and introduce conversational AI into more applications and services. Microsoft has also updated the ChatGPT function on its Power Platform platform, which means that users can develop their own applications with almost no coding.

In shopping applications, Shopify integrated ChatGPT earlier and equipped the Shop application with a new artificial intelligence shopping assistant.

According to the demo video it released, the system will send a prompt message to the user: "Don't know what you are looking for? Try asking our shopping assistant for help." When the user says they want to learn how to make soap , the shopping assistant will ask if they are looking for a specific type of soap to make or a soap making guide, and whether the user has made soap before or is a beginner. The shopping assistant will then recommend relevant products from featured merchants within the Shop application based on the information entered by the customer .

Social media is also following suit. Recently, Snapchat launched a beta version of the intelligent chatbot My Al. This feature uses the latest version of Open Al's GPT technology and is tailored for Snapchat users. Currently, My Al is still in the testing phase, but it will be available to Snapchat+ subscribers this week.

The attention from all walks of life remains high. Connecting to ChatGPT is the only option for enterprises to gain an advantage and improve efficiency. In the business field, the use and user feedback of ChatGPT are unexpected.

In February, the employment consulting platform Resumebuilder.com surveyed 1,000 American business leaders who were using or intending to use ChatGPT, and found that nearly 50% of the companies had already put it into use, and another 30% also planned to use it. Among the companies that have already used ChatGPT, 48% have already used it to replace employees.

Most companies use ChatGPT for coding, copywriting and content creation, customer service, meeting summaries, etc. When recruiting, many companies also use ChatGPT to help write job descriptions, draft interview applications, and respond to applications.

Overall, most business leaders were impressed with ChatGPT's work, with 55% rating it "excellent" and 34% rating it "very good." At the same time, almost all companies using ChatGPT saved money, with 48% saying they saved more than $50,000 and 11% saving more than $100,000.

ChatGPT has high work quality and low usage cost. 93% of companies that have already used it plan to expand its application. Basic positions such as e-commerce customer service are bound to be affected.

Many people believe that the AI ​​storm set off by ChatGPT cannot be underestimated. With the opening of its API and a significant price reduction, the commercial scale of ChatGPT will rapidly double, and a technological revolution has begun. All industries are being swept up in the process. If companies cannot use it for their own benefit, as their peers master this technology, those who lag behind will inevitably be hurt.