Anker sold 4.4 billion yuan! Another successful financing despite the adverse market situation

" The product revenue is considerable , but the actual profit remains to be seen. The technology is not mature enough, and the after-sales service is not systematic enough. All of this points to high decline ," the seller told Ennet. "The demand for related products has appeared very early, but it has been difficult to fully cover the market for many years. The trend is inevitable, but the road ahead is difficult. Small and medium-sized sellers should be cautious! "

What kind of product makes the seller come to such a conclusion - "the market potential is extremely large, but there is no sign of a complete and comprehensive outbreak at the moment"?

Product sales have entered the top 10 in the US and Asia categories, and the company has achieved low-key sales and accumulated financing of over 100 million yuan

As technology and intelligence become increasingly prevalent , many smart home products exported overseas have repeatedly achieved great sales and revenue success, thus attracting the attention of a large number of investors .

Recently , Glazero Technology has completed a round A financing of tens of millions of RMB . This round of financing was led by Nut Capital, followed by Hechuang Capital and old shareholder Yunshi Capital. The funds will be used for product research and development, AI large-scale model application research and business development.

In February last year , Zhiling Technology completed a PreA round of financing of 50 million yuan . It is reported that the company has completed three rounds of financing with a total amount of over 100 million yuan .

In 2020, Zhiling Technology was established , focusing on overseas markets. It has currently launched home smart security products such as video doorbells, indoor PTZ cameras, outdoor solar and battery surveillance cameras, etc. Last year, its revenue increased by multiples year-on-year.

Like other smart home brands, Zhiling is also building its own brand. Its DEK CO focuses on low-income groups , while AOSU focuses on the mid-to-high-end market . Both brands are sold on Amazon.

Take a surveillance camera under the DEK CO brand, for example. On Amazon, it has the Amazon Choice logo, 6,000 product reviews , and a rating of 4.3. Entering the brand's flagship store, you can find that many of its products are selling well, with prices ranging from US$37.99 to US$179.99, and the number of reviews ranging from 2,000 to 6,000, and the ratings are all 4.2 or above.

The brand AOSU also performs well on Amazon. Prices range from $99.99 to $259.99, and many of AOSU 's products are also marked as Amazon Choice, with thousands of reviews, most of which are rated 4.2 or above.

According to Yibang Power data , during the Black Friday and Cyber ​​Monday period last year, AOSU's monthly sales on the Meiya site ranked among the top ten in the electronic products -security and surveillance category . There is data to support its market performance.

Today, its products are mainly sold through e-commerce giants such as Amazon and Walmart, and have successfully entered the markets of North America, Europe and Asia . Founder Ding Zhen also said that the next step will be to enter the Middle East and Australian markets and expand more e-commerce platforms and offline channels.

Anker's smart innovation products sold 4.4 billion

The smart home market is so hot that even big sellers are stepping up their efforts and have received good news on revenue.

The financial report shows that in 2022, the revenue of Anker's smart innovation categories such as eufy smart home, Nebula laser smart projection products and other innovative product series soared, with annual revenue of 4.391 billion yuan, a year-on-year increase of 7.02%, accounting for 30.82% of total revenue .

As for eufy, Anker has opened up the mid-to-high-end overseas smart home market with two product lines, namely eufy Clean, which focuses on smart home cleaning solutions , and eufy Security, which focuses on smart home security systems.

Like Zhiling Technology, eufy Security's products also include smart wireless security cameras and smart video doorbells , and its series of home security product matrix also covers smart door locks , etc.

In the field of smart cleaning, eufy clean reshaped its brand and shifted its product positioning to the mid-to-high-end. At CES ( International Consumer Electronics Show ) in January this year , Anker exhibited the upgraded sweeper and mop machine eufy clean X9 pro. In addition, in October last year, Anker launched the high-end smart cleaning product "MACH Cordless Steam Floor Scrubber", breaking through the bottleneck of steam technology in cordless floor scrubbers.

Another super seller, Dreame Technology, sells smart home products such as vacuum cleaners and sweeping robots through channels such as Amazon, AliExpress, and independent websites. Its current market covers more than 120 countries and regions including China, the United States, Germany, and Russia.

Founded in 2017, Dreame has been favored by capital since 2018 , with new financing every year. Investors include Shunwei Capital, Xiaomi Technology, Kunlun Wanwei , IDG, etc.; it even completed a C round of financing of 3.6 billion yuan in 2021, setting a new high in the smart cleaning industry .

Last year, the industry was bleak. The revenue of the newly listed Ezviz Network only increased by 1.61%, and the revenue of the leading brand in the industry, Stone Technology, only increased by 13.56%. However, Dreame Technology achieved a 60% increase in revenue scale , and its business in multiple markets achieved growth ranging from 150% to 700% .

As of the end of 2022 , Dreame Technology has more than 5 million members, with a total number of member families of 1.26 million, a year-on-year increase of 600% . An average of 4,521 users become brand friends every day.

The competition in the field is so fierce that Dreame Technology, as a latecomer, has already rushed to the front row, while many newcomers are still trying to catch up . Smart homes with explosive potential are also increasingly supported by capital.

The amount of financing is the highest in the industry. What is the magic of the track?

Last year, the overall market environment was slightly negative, so investors tightened their purse strings and financing in various industries became more difficult than before. However, the smart home track remained hot.

According to IT Orange data, last year, smart devices were the industry with the most financing after food and beverage, with a total of 123 financings, of which smart home-related companies had the largest number of financings, at 53 .

There is a reason for capital's favor.

Data predicts that by 2026, the household penetration rate of the global smart home market will reach 25%. According to Statista data , the global smart home market will reach US$115.7 billion in 2022, with a year-on-year growth rate of more than 12%, and is expected to exceed US$222.9 billion in 2027 .

Overseas, smart home products from China are very popular. According to data from the General Administration of Customs, China exported 336,645,400 household appliances in 2022, a year-on-year decrease of 13%, but the smart home category grew against the trend and became mainstream in many parts of the world.

According to estimates by data agency IDC, China's smart home shipments will reach 220 million units in 2023, accounting for more than 25% of the global smart home production capacity .

During last year's Black Friday online promotion, Stone Technology's sales on the US and Asia sites exceeded US$27 million , a year-on-year increase of 125% ; Govee's sales on the US site increased by 117% year- on-year and on the German site by 56%.

The popularity of the smart home track is obvious to all. World-renowned technology companies such as Amazon , Apple, Huawei, Xiaomi, and Baidu are not willing to lag behind and have all entered this track .

From the perspective of product category distribution, in 2022, smart security and smart lighting will still be the two mainstream sectors of smart home product innovation , accounting for a high proportion . The trend of new product releases at the 2023 CES also shows that smart lighting, smart locks, etc. are still the mainstream categories in the market .

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