The best-selling toy list in the United States is released

The epidemic has promoted the prevalence of the stay-at-home economy. Home furniture, garden decoration, and various small household appliances have all seen significant growth. Related sellers have ushered in a period of development. For example, Biyi shares in the air fryer field went public, and the sales of sweeper brand Stone Technology increased.

In addition to the above categories, sales of some products in the already popular toy category have also increased. Recently, the toy platform Prumium Joy analyzed the toy market in the United States and compiled a list of local best-selling toys.

The best-selling toy list in the United States is released

Prumium Joy's survey was based on search trends and statistics for each state. In general, the most popular toys in the United States are mainly divided into six categories: Lego building blocks, toy figures, stress relief toys, dolls, toy guns and mystery toys.

As a world-renowned toy brand, LEGO is popular among consumers in various countries, ranging from children to adults, and is both stress-relieving and educational. In this statistics, LEGO ranked top in searches in 34 states . In addition to the official website and offline retail supermarkets, many e-commerce platforms are also actively promoting cooperation with LEGO as a growth point.

The popularity of toy dolls is second only to Lego, with various film and television characters as representatives, especially the popular film and television works. The related peripheral products have a strong appeal to consumers. Film and television works have their own traffic but involve copyrights. Sellers should be careful to avoid spoilers. The design of their own brands needs to work hard on recognition and novelty. In addition to the rich variety of types, low prices are also one of the factors for their popularity, usually below $30.

Stress relief toys have also become popular in recent years. For example, the fidget spinner and rat killer were popular on Amazon. They are simple and educational with various ways to play. They have quickly become popular and attracted many sellers to imitate them. However, thousands of sellers have been involved in infringement scandals, which has sounded a wake-up call for many sellers. Stress relief toys have also emerged in the market. Sellers can innovate based on the saturation of the market.

Jigsaw puzzles are also one of the main products of educational and entertainment toys. It is reported that in the early stage of the outbreak of the epidemic in 2020, the sales of puzzles in the United States increased by about 300%. Other toy products such as dolls, toy guns and mysterious niches have stable market demand. In addition, cute mini toys also have a group of audiences, and the competition is relatively small.

In addition to e-commerce platforms such as Amazon, social media such as Tik Tok is also an important way for consumers to choose toys. Novel and fun short videos can easily become very popular once promoted. For example, the magic mist pot and the flowering elf were all the rage at the time. Not only children, but more and more adults are also joining the ranks of this interesting toy army.

Whether in daily life or important festivals, toys are the best gifts for children. During Christmas last year, due to the supply chain crisis, there was a shortage of toys in Europe and the United States, and the prices of toys also soared and were pushed to a new height.

Compared with electronic products and other categories that require high R&D investment, the toy category is popular and has many subdivisions . Small toys are also easy to stock and low-cost, which is also one of the layouts of many small and medium-sized sellers. One seller said, "The toy category is easier to do, especially various small toys are more friendly to small sellers. When the sales were the best before, the inventory was sold out in a few days. Although it can't be compared with big sellers, it has been relatively stable in the past two years and has made a little money."

In recent years, as the toy market in Europe and the United States has become increasingly popular, many new and old sellers have entered the market. However, behind the profit growth of children's toys, there are many hidden dangers. Among them, product safety issues are particularly prominent.

Behind the hot sales of toys, there are constant safety risks

In the report on non-food product safety issues recently released by the European Commission, toys were on the "list". This report involved 239 products in 21 categories, and there were 38 cases of toy recalls . The reasons for the recalls were mostly due to the products involving dangerous chemicals and button batteries, which could easily cause harm to children's physical and mental health. In March this year, many domestically manufactured products, such as Brianna and Bella City Chic plastic dolls, were recalled by the European Commission due to this problem.

According to incomplete statistics, toys were the most recalled products originating from China in Europe in 2021 , accounting for about 35% of the total number of recalls. The reason for the recall was non-compliance with various European standards and regulations. For example, there were 237 items that did not comply with the EU Toy Safety Directive 2009/48/EC, 190 items of mechanical and physical properties EN71-1 standards, 92 items of REACH regulations... About 38% of the products involved chemical risks, and 32% of the products were choking risks caused by the detachment of small parts.

In the US market, among the more than 20 products recalled by the CPSC in March, there were also 4 toy products, including children's rattles, tonies building blocks, etc. The reasons for the recalls were also roughly similar: the products contained dangerous ingredients, parts were at risk of falling off, etc. The number of products recalled ranged from 4,000 to tens of thousands, and some products also had accident reports.

In recent years, due to the improvement of consumer safety awareness and the younger age of users, children-related products have become the focus of supervision by relevant departments in various countries. Children's pajamas, cradles, beds, walkers, etc. are the focus of children's products reported in Europe and the United States in 2021. From 2021 to the first three months of 2022, the frequency of recalls of children's pajamas was more obvious, and the reasons for the recall were that they did not meet the testing standards for children's robes and the flammability standards for children's pajamas.

It is understood that Europe and the United States (Europe's Toy Safety Directive, EN 71, the United States' California 65 Regulation, etc.) have formulated extremely strict regulations on children's products sold through various channels. As far as toy products are concerned, the above regulations also make divisions in terms of product and material classification standards .

The main product categories include masks and helmets, toy bicycles, toy scooters, water toys and inflatable toys. The materials are divided into filling materials, the shape and size of specific toys, and matching ropes and chains. After classification, the flammability, physical properties, pigment sources, labels, patterns, etc. are tested. Products that do not meet the regulations will be removed from the platform at the least, and the sellers will face legal action at the worst.

In fact, in addition to product safety issues, infringement and blind follow-up sales have also become "hard-hit areas" in recent years. The squid game that exploded in 2021 and the decompression toys that have been selling well are classic cases. The accounts of related sellers were blocked and funds were frozen, which undoubtedly sounded the alarm for cross-border sellers. In this regard, sellers should strengthen their awareness of product safety and conduct self-inspections in a timely manner to avoid risks.

Toy

USA

sell like hot cakes