Tmall International Bird's Nest Quality Alliance was established to select high-quality bird's nests for direct supply on Double 11

On September 17, Tmall International officially established the Bird's Nest Quality Alliance, and jointly established the platform's high-quality bird's nest grading standards with professional institutions such as the Technical Group of the National Bird's Nest Standard Drafting Committee, Zhejiang Institute of Inspection and Quarantine Science and Technology, and Switzerland's SGS Group , to promote the traceability of overseas bird's nest brands, ingredient testing, factory inspection, etc., and strictly select high-quality imported bird's nests for direct supply on this year's Double 11 .

It is reported that the high-quality bird's nest grading standards jointly built by the alliance have set higher requirements and limits on the content of ingredients such as sialic acid, pollutants, and proteins, and based on the standards, they have made quality grading certifications for ready-to-eat bird's nests and dry bird's nests to facilitate consumers' purchase.

Taking the content of bound sialic acid as an example, the "premium instant bird's nest" certified by Tmall International has a bound sialic acid content ≥ 2000mg/kg , and the content of "first-grade instant bird's nest" is between 1000mg/kg and 2000mg/kg, which is higher than the domestic group standard for instant bird's nest.

"In recent years, the domestic bird's nest market has seen a significant growth in consumption. However, as the corresponding industry standards have not yet been perfected, some bird's nest products have caused market controversy. We will continue to improve the quality standards of bird's nests on our platform, so that consumers can buy high-quality bird's nests from around the world with greater confidence." said the second generation head of Tmall International's health and supplement category.

(Tmall International Bird’s Nest Quality Alliance was established)

At present, the world's top ten bird's nest brands such as Thailand's light bird's nest brand Blumarine, Hong Kong's Guanyanzhan, Hong Kong Zhan Ji, Thailand's Royal Ninest, etc. have joined the quality inspection plan of the Quality Alliance and are actively supplying high-quality bird's nests for Double 11 .

At the same time, before the Double 11 Shopping Festival this year, Tmall International Quality Alliance also carried out overseas factory inspections and genuine product traceability for bird's nests. Consumers can scan the traceability anti-counterfeiting label with "one item, one code" to obtain information about the imported bird's nests from raw materials, factories, overseas warehouses, international trunk lines, domestic bonded warehouses, transactions, transportation and other links.

In fact, in recent years, Tmall Global has continued to introduce high-quality nourishing products from global industrial belts, and through innovation in large-scale import models, it has enabled overseas nourishing merchants to enter the domestic market more efficiently and provide customized production for Chinese consumers.

Currently, there are a wide variety of imported brands such as Southeast Asian bird's nests, Korean ginseng, and New Zealand honey. New overseas brands such as North American ginseng, Iranian saffron, and Brazilian propolis continue to enter Tmall International.

Starting last year, in order to meet the new demand for imported short-shelf-life tonic products such as "freshly stewed bird's nest", as well as to reduce costs and improve efficiency for overseas tonic merchants and accelerate the incubation of new products, Tmall Global has joined hands with comprehensive bonded zones such as Hangzhou and Haikou to create a new world factory model of "bonded import + retail processing", which moves the terminal processing of finished products from overseas to the Haikou Comprehensive Bonded Zone, and through the production and processing of imported raw materials , realizes retail and customized sales to consumers.

(Bird's nest freshly cooked at Tmall Global New World Factory)

The experience of buying imported freshly stewed bird's nests has been greatly upgraded. The seasonal bird's nest raw materials are airlifted from Malaysia to China and enter the bonded area after customs quarantine. On the day the consumer places an order, the bird's nest is stewed in the bonded area factory, and the next day, the small bottle of freshly stewed bird's nest can be delivered to the consumer.

The Tmall International New World Factory, located in the Haikou Comprehensive Bonded Zone, mainly produces and processes imported nourishing health products such as imported bird's nests, American ginseng and sea cucumbers. The first batch attracted five major brands, including Zhengdian Bird's Nest from Malaysia, Dashanxing American Ginseng from Canada, and Jiaoyan, Siyan and YIMPRESSION from Hong Kong, China.

Tmall Global

Double Eleven