Pre-sale does not need to stay up late Tmall Double 11 starts at 8 o'clock tonight

"A better life is what we all aspire to . " At 8 o'clock tonight , the annual Tmall Double 11 officially begins.

It is understood that a total of 14 million products will be collectively discounted on Tmall Double 11 this year , among which the best-selling products of 1,000 brand flagship stores will all be subsidized to 50% off.

Double 11 has been held for the 13th time this year. According to Tmall Vice President Chuixue , the Double 11 project team began preparations in July and invited many consumers to provide feedback, hoping to bring a lively, affordable and warm Double 11 to consumers across the country.

The reporter learned from the Tmall Double 11 press conference that this year's Double 11 is more consumer-oriented, and both "changes" and "unchanges" are based on consumer experience. Take the pre-sale that will start at 8 o'clock tonight (October 20 ) as an example. Compared with previous years, the Double 11 pre -sale is 4 hours earlier , allowing "depositors" to lock in the top products in advance without staying up late.

Tonight, when the alarm on your mobile phone rings at 8 o'clock, no matter where you are, you will watch Taobao live broadcast while adding pre-sale items to the shopping cart, and you will become the " depositor " of Double 11.

The "Nunchaku" rhythm of consumers' praise remains unchanged. During the Double 11 period , two waves of purchases can be made, with November 1-3 as the first wave and November 11 as the second wave of purchases. Consumers who place orders in the first wave can receive the goods 10 days in advance .

The threshold for placing an order has been further lowered, from last year's "300-40 for every 300 spent" to "200-30 for every 200 spent " . This is the second consecutive year that Tmall has lowered the threshold for placing an order during Double 11 , making it easier for consumers to place an order.

It is worth noting that the threshold has been lowered and more products are participating. For example, Fliggy's popular travel products will participate in the "200-30 for every purchase" event for the first time during the Double 11 event . Marriott , Accor and other hotels can also enjoy discounts and buy everything with one click.

During the Double 11 period, every live broadcast host, every hot-selling list, and every Double 11 shopping guide tried to answer the question "What is the most cost-effective way to buy?" In fact, every consumer has his or her own optimal solution.

However, during this year's Double 11, the extra discounts that 88VIP can enjoy are really worthwhile. At that time, each 88 VIP user can receive large-value coupons for direct deduction. In other words, the discount that 88 VIP users can enjoy is: " Every 200-30 " + 9.5 % off + large-value coupons.

In addition, the one-click sharing function of Taobao shopping carts launched during the Double 11 shopping season allows friends to copy their Double 11 shopping experience more easily . The " aging-friendly transformation" is even one step ahead. The Taobao Elderly Edition launched on October 12 will make it more convenient for the elderly to participate in Double 11 shopping , and a dedicated venue for the elderly will be launched at that time. And those Double 11 consumers who have accompanied Double 11 all the way and have made purchases for 12 consecutive years will receive surprise gifts.

At the same time, the reporter observed that the biggest change in Tmall's Double 11 this year is the temperature. At the scene, Alibaba announced that it will be committed to creating a low-carbon Double 11, and will fully upgrade the 15-year-old public welfare baby project. Use low-carbon development to cool the earth, and use the heart of public welfare to make consumption more warm .

In addition, this year's Tmall Double 11 set up a special green venue for the first time, sending out green consumption propositions to global consumers. Alibaba Group Chief Technology Officer Lu Su said that through the improvement of technical capabilities, the carbon emissions of each order in the transaction process this year will be further reduced on the basis of the 17.6% reduction on 618.

The charity baby project, which has generated 47.3 billion donations in the past 15 years , will also be fully upgraded. When consumers share specific charity projects on Double 11 and get help from friends, Alibaba will donate 1 yuan for each help .

According to Alibaba Group's Chief Marketing Officer Dong Benhong: Double 11 has entered its 13th year, and Alibaba is constantly examining its relationship with society and the times.

In his view, the public value of Double 11 is not only to gather businesses, but also to convey ideas. "What kind of life is called beautiful, what kind of behavior is worth a common yearning for? In addition to affordability, convenience and quality, Alibaba also hopes to make long-term thinking that is more in line with the needs of social development and assume more corporate responsibilities . "

2021 Tmall Double 11 Ten Major Changes

1. The threshold for placing an order has been further lowered: from last year's "300-40 for every 300 spent" to "200-30 for every 200 spent " . This is the second consecutive year that Tmall has lowered the threshold for placing an order during Double 11 , making it easier for consumers to place an order.

In addition, Fliggy’s popular travel products will participate in the Double 11 “ 200-30 for every purchase ” event for the first time. Hotels such as Marriott and Accor will also be able to enjoy discounts along with daily necessities and buy everything with one click.

2. No need to stay up late for pre-sale: Double 11 pre-sale will be advanced to 8 pm , and "depositors" can pay the deposit and grab the top products at 8 pm tonight ( October 20 ).

3. Receive the goods 10 days in advance : Consumers start paying the deposit tonight ( October 20th ), and pay the balance between November 1st and 3rd , and can receive the goods 10 days in advance.

4. 88 VIP is the most affordable: During the Double 11 period , every 88 VIP user can receive large-value coupons, which can be directly deducted from cash. In other words, the discount that 88 VIP users can enjoy is: "Every 200-30 " + 9.5 % off + large-value coupons.

5. 14 million official flagship store authentic products are collectively discounted: 290,000 brand merchants participated in Tmall Double 11 , and 1,000 flagship stores offered 50% off on their popular products .

6. It is easier to copy homework: Taobao shopping carts can be shared with one click, or you can shake it in person to forward your own shopping cart. In other words, friends can copy Double 11 homework more conveniently .

7. It is more convenient for the elderly to participate: the elderly can switch to the senior version of Taobao with one click, and an exclusive venue for the elderly will be launched during the Double 11 period .

8. Promote green consumption: During the Double 11 period , consumers who buy green products can receive exclusive shopping coupons on the basis of " every 200-30 " spent . After consumers receive the goods, 60,000 Cainiao stations across the country can recycle cartons.

9. Charity products double the love: During Double 11, when consumers share Double 11 specific charity projects and get support from friends, Alibaba will donate 1 yuan for each support .

10. Thank you for the customers who have accompanied us all the way: This year is the 13th Double 11. In order to thank the customers for their company all the way, during Double 11 , the customers who have participated in Double 11 for 12 consecutive years will receive surprise gifts.

Tmall Double 11