eBay holds 2022 Shenzhen Seller Conference to commend "China's emerging sellers" and jointly promote high-quality development of cross-border e-commerce

August 26, 2022, Shenzhen   – Recently , eBay held the 2022 Shenzhen Seller Conference, and thousands of sellers from Guangdong and surrounding areas attended the conference. At the conference, eBay awarded the "China New Seller" award, and invited billion-level sellers to share their successful overseas experience, share product selection and operation strategies for new eBay sellers, discuss new directions for cross-border e-commerce development, and jointly promote the high-quality development of Guangdong's cross-border e-commerce exports.

In 2021, eBay held hundreds of offline face-to-face events with new sellers, empowering new eBay sellers to grow with high quality through a number of support programs and explore vast overseas markets . In order to recognize the outstanding achievements of new sellers on the eBay platform in the past year , eBay awarded the "China New Seller" award to 10 of the million-dollar sellers at the Shenzhen Seller Conference. The 10 award-winning sellers have been deeply involved in vertical categories, and have grown rapidly under the comprehensive operational guidance of the eBay team and the support of platform traffic , and have achieved dazzling cross-border results in just one year.

Caption: eBay holds 2022 Shenzhen Sellers Conference

Guangdong Tianmi Secret Bedding Co., Ltd., which won the "China New Seller" award, is an "industry-trade integration" company that mainly sells mattresses, bed frames and other products. It has targeted the strong demand for this category in the overseas market. Based on the advantages of its own factory in controlling the supply chain, it has achieved annual sales of more than 1 million US dollars in just one year through eBay's support solutions for the export of large and heavy goods. Dongguan Jiayi Electronics Co., Ltd., which also won the " China New Seller " award , has been developing and manufacturing lithium battery products for more than 10 years . After entering the eBay platform, it launched a fierce attack on the overseas high-power lithium iron phosphate category blue ocean. Through the rapid establishment of a senior operation team and overseas warehouse sales, with the support of the eBay team, sales exceeded 1.5 million US dollars in just one year .

Caption: eBay presents the "China New Seller" award to the winning sellers

Pang Tao, General Manager of Sales and Category Management for eBay Greater China , said: "New sellers have performed well on eBay, and their rich product lines have further enhanced the recognition of Chinese sellers in the global market . Cross-border e-commerce has become an inevitable choice for Chinese manufacturing to 'go global'. eBay's team in China will continue to support the growth of new sellers, help small and medium-sized enterprises to develop high-quality development on the road of cross-border e-commerce, and allow more Chinese products and brands to reach overseas consumers directly through eBay."

At the conference, Tang Denghui, cross-border director of Shenzhen Changxing Future Intelligent Co., Ltd., who has successfully advanced from a new seller to a "billion-level seller", shared: "We are a company that makes electric bicycles. We have seen that the demand for electric bicycles is strong on the eBay platform. At the same time, the platform has provided us sellers with resource support, including frequent promotions and subsidies, which has helped us grow rapidly. We have good products, and eBay has helped us build and improve our brand influence overseas, and strengthened our confidence in building a Chinese smart manufacturing brand."

Guangdong sellers continue to lead the country in all-category e-commerce exports

"Look to Guangdong for cross-border trade in the country." In 2021 , Guangdong's cross-border e-commerce exports reached 331 billion yuan , firmly ranking first in the country. The cross-border e-commerce comprehensive pilot zone covers 21 cities in Guangdong Province , ranking first in the country, and has built more than 300 overseas warehouses in the province . According to statistics from the customs cross-border e-commerce supervision and management service platform , more than 70% of the country's cross-border export goods are sold to all parts of the world through the Pearl River Delta region.

According to eBay platform statistics in 2021 :

ŸGuangdong Province’s annual cross-border e-commerce retail export transaction volume once again led the country, ranking first.

ŸSellers in Guangdong Province export their products to 190 countries and regions overseas through the eBay platform , among which the United States, the United Kingdom, Germany, Australia, Italy and Canada are the best-selling overseas markets for Guangdong sellers' products.

Ÿ In 2021 , the four major categories of electronic products, home gardening, auto parts and sports products on the eBay platform were the categories with the highest sales for sellers in Guangdong Province and were very popular among overseas customers.

Among them, Guangdong sellers ’ sales of hard disk drives in 2021 doubled compared with 2020 , smartphones increased by nearly 50% year - on-year , sales of large bedding and electric bicycles both increased by more than 150% year- on- year, and sales of various automobile and truck parts products increased by more than 60 % .

Looking to the future, eBay will focus on the ecological construction of cross-border e-commerce, deepen exchanges and cooperation with all parties in the cross-border e-commerce ecosystem, jointly promote the high-quality development of cross-border e-commerce in Guangdong and the whole country, help Guangdong products "go global", and make China's business card "shine".

Appendix : 2022 eBay "China New Seller" Award Winners List, ranking in no particular order

1. Stone Century Hong Kong Limited

2. Dongguan Jiayi Electronics Co., Ltd.

3. Guangzhou Shiteng Technology Development Co., Ltd.

4. Shenzhen Ampere Times Technology Co., Ltd.

5. Yeedi Technology Limited

6. Shenzhen Haoming Network Technology Co., Ltd.

7. Shenzhen Smart Pie Technology Co., Ltd.

8. Shenzhen Star Card Technology Co., Ltd.

9. Wuhan Jiashihe E-commerce Co., Ltd.

10. Guangdong Tianmi Secret Bedding Co., Ltd.