The market for electric scooters and fitness products in Southeast Asia is huge!

It is extremely important for cross-border sellers to have an in-depth understanding of the target market. Since the epidemic, people have paid particular attention to physical and mental health. This year, outdoor sports products, electric scooters, and home fitness equipment are hot-selling categories in most Southeast Asian countries. Therefore, products such as fitness equipment and bicycle parts have a huge market in Southeast Asia.

Many families in most Southeast Asian countries are basically equipped with motorcycles for transportation, especially in Indonesia, Malaysia, Vietnam and other countries, where motorcycles cover a wide range. However, with the development of the times, people's environmental awareness has gradually increased, and governments in many parts of the world, including Vietnam, have begun to advocate the development of new energy, and electric vehicles are gradually replacing fuel-powered motorcycles.

It is understood that in the transaction data in August this year , electric scooters in Malaysia, Thailand, the Philippines and other stations have increased significantly . A single merchant in Thailand achieved sales of US$200,000 on the 9.9 promotion day. A report shows that the Southeast Asian electric motorcycle market is expected to reach US$4398.4 million this year, and can still maintain a growth rate of 11% in 2022.

In some Southeast Asian countries, in addition to electric bicycles, mountain bikes, folding bicycles and other cycling products have also become local best-sellers, they have also driven the sales of bicycle accessories and parts. Especially with the improvement of the epidemic situation, going out for cycling and relaxing has become a popular way of exercise for people, and the sales of cycling products have increased significantly.

People in Malaysia prefer indoor aerobic exercise. Treadmills are not affected by the environment and weather, and can be used for exercise indoors, which has set off a sales boom in Malaysia. As the epidemic situation improves, the sales of outdoor camping products including tents, inflatable mattresses and outdoor lighting have also increased.

Since July this year , Vietnam has been hit hard by the epidemic, and people have been staying at home for a long time. Light and small products such as yoga supplies, strength training equipment and badminton have become hot-selling products in the country . Sellers can pay more attention to the best-selling lists in Southeast Asian countries and make effective product layouts.

Southeast Asia

Electric Scooter

The market for sports and fitness products is huge