Peak season is coming, how much do you know about Malaysian consumer habits?

Southeast Asia has a vast e-commerce market. Relying on its huge demographic dividend and support of the digital economy, coupled with the popularization of mobile Internet, the Southeast Asian e-commerce market has developed steadily. Even in the global epidemic environment, the Southeast Asian e-commerce market has achieved good development.

Among them, Malaysia has the title of a major e-commerce country in Southeast Asia. According to the Nanyang Siang Pau, data released by the Malaysian Statistics Department showed that in the second quarter of 2021, Malaysia's e-commerce revenue increased by 23.3% year-on-year.

Now that the peak season for cross-border e-commerce has arrived, it is very important for sellers to understand the target market and grasp consumer preferences and consumption habits. This can help merchants grasp effective information and make good marketing plans.

It is understood that 51% of consumers in Malaysia are between the ages of 25 and 34. The consumer group is relatively young. They prefer to interact with their favorite brands on social media platforms, and are more receptive to foreign brands and are even more inclined to buy foreign brand products .

Among online shoppers in Malaysia, women account for 58% and men account for 42%, which is basically a balanced gender ratio. In the Malaysian online shopping market, electronic products, home life, clothing, sports equipment, beauty and skin care, and health products are all relatively popular categories .

Among electronic products, Malaysian consumers prefer computers to smartphones; among smartphones, Chinese brand Xiaomi is more popular than Apple.

The time of online shopping is also a point that sellers are very concerned about. Looking at the whole year , January and June are the peak months for online shopping for Malaysians. Of course, November and December are also the peak periods for online shopping, and the order volume soars during this period . Therefore, sellers are reminded to prepare product inventory in advance.

On a daily basis, Malaysians spend more time online shopping on weekends, so sellers must also maintain the stability of the website system to avoid unnecessary losses caused by system freezes during traffic peaks.

Southeast Asia

Malaysia, consumer market