With monthly sales of 100,000 US dollars, sellers are "powerfully cheating" in this tomorrow's market!

2021 has just passed, and cross-border sellers often have a lot to think about. In addition to summarizing and reviewing the cross-border journey of the past year, they are also exploring the secrets to a more stable future in 2022 under the great wave of Chinese products going overseas: Which overseas markets are still blue oceans? Which sellers are the "lucky ones" of cross-border overseas expansion? Which Chinese products are popular among overseas consumers and may become tomorrow's stars among cross-border products?

In 2022, cross-border sellers need to fully understand the latest business opportunities in cross-border e-commerce exports in order to seize the opportunity of explosive sales.

How does this seller achieve monthly sales of $100,000?

Under the influence of the epidemic, the cross-border e-commerce export industry has entered a mature stage of development, and competition continues to escalate. The "single market" sales model can no longer bring a sense of security to sellers, and more cross-border sellers have realized the importance of multi-market layout. If the European and American markets are the mainstream markets generally chosen by cross-border sellers, then the Southeast Asian market is recognized by them as the fastest-growing "rising star".

The latest Southeast Asian report "e-Conomy SEA 2021 Report" released by Google, Temasek and Bain Consulting shows that in 2021, Southeast Asia added 40 million new Internet users, and the total number exceeded 440 million. E-commerce has become an important engine driving Internet economic consumption in the entire Southeast Asia.

It is reported that Anker Innovations, Shein, Youkeshu, Kuaiguotong and other established cross-border players/platforms have been making more and more efforts to expand in the Southeast Asian market. With the rise of large-scale overseas expansion, the local leading e-commerce platform Shopee has also been regarded as a necessary choice for overseas expansion by more and more cross-border sellers. Not only have domestic brands such as Perfect Diary, LAIKOU, and COLORKEY settled in, but also many small and medium-sized sellers have successfully won their own piece of the Southeast Asian e-commerce market by relying on the platform's strong cross-border logistics capabilities and rich and diverse marketing tools on and off the site.

Yang Zhenxin, a Chaoshan women's clothing seller, is a "hot seller" in the Southeast Asian market . It is reported that Yang Zhenxin actually entered a public institution after graduating from university. However, influenced by the enthusiastic entrepreneurial atmosphere of his family and friends, he chose the path that most Chaoshan people would choose - "doing business". He only entered the cross-border circle in 2019. With his keen insight into the women's clothing category, he has now experienced many "explosions". During last year's 9.9 promotion, Yang Zhenxin directly shipped more than 10,000 products on the Shopee platform.

In addition to traditional hot-selling categories such as 3C home appliances, household products, beauty and skin care, and clothing, there are also vast business opportunities worth over US$100,000 in some niche categories that ordinary people would never think of .

According to Statista, the global sports & outdoor market will reach US$181.2 billion in 2021 and grow at a compound annual growth rate of 6.86%, reaching US$236.34 billion in 2025. In Southeast Asia, which has a complex geography and many islands near the sea, fishing gear is the outdoor sports product that local people pay the most attention to. The editor learned that as early as 2018, when people were not used to buying fishing gear products through e-commerce platforms, fishing gear seller GOMEXUS had already settled in Shopee. After 3 years of operation, they started from scratch and became the leader in the fishing gear category of the platform. With the refined operation of the sub-category fishing reel, the sales of the entire site were driven. Not only did the monthly sales reach US$100,000, but it also successfully won the first place in the sales of this category in the Malaysian market.

In their view, the reason for choosing Shopee is that they believe that the development prospects of the Southeast Asian market are bright: "In 2019, the e-commerce share of the Southeast Asian market was only about 2.5%, while the e-commerce share of the domestic market was about 30%. The space imagination of the entire Southeast Asian market is relatively rich, and we still believe that the future has unlimited possibilities."

The sellers' views are also verified in the latest Southeast Asia report released by Google Temasek: the size of Southeast Asia's e-commerce market is expected to reach US$120 billion in 2021 and is expected to reach US$234 billion by 2025. This figure is about 36% higher than the forecast of US$172 billion in 2020.

Experts predict that by 2025, Southeast Asian e-commerce is likely to surpass the UK and become one of the world's top three revenue markets. As online shopping habits gradually take shape in Southeast Asia, the market size will continue to grow at a high compound rate, and there is still huge room for entry and marketing methods waiting to be explored.

Relying on the rapid development of the Southeast Asian e-commerce market, as a leading e-commerce platform, Shopee also achieved good results in 2021.

According to Apptopia data, the top three shopping app installations in the world in 2021 are Shopee, China's "fast fashion" leader Shein, and India's social e-commerce Meesho. Singapore-based Shopee topped the list with 203 million downloads.

Looking back at 2021, behind the good platform data are Shopee's continuous highlights during the big promotions : the number of items sold in the first two hours of the 4.4 promotion was 6 times that of usual days, 45 million items were sold in the first 99 minutes of the 9.9 promotion, a total of more than 2 billion items were sold during the 11.11 promotion, setting a new record, and the number of visits to the Shopee platform during the 12.12 promotion surged to 6 times that of usual days... It is reported that home life, fashion accessories, 3C electronics, and beauty care are not only hot-selling on weekdays, but were also the most popular cross-border categories on the day of last year's 11.11 Super Promotion.

Key points: The hot-selling categories in major markets in 2022 are here

E-commerce promotions are an excellent opportunity for performance growth. In 2021, many sellers successfully seized the opportunity and reaped great rewards. Which domestic products may be popular among consumers in Shopee markets in 2022? Let us take a closer look at the 2022 Shopee major promotion calendar and the hot-selling categories in major markets.

From January to March , the Spring Festival promotion in Southeast Asia and the Brazilian Carnival promotion will be launched with great fanfare: Singapore, Malaysia, Vietnam and Thailand are the main battlefields for the Spring Festival promotion. As the evergreen hot sellers during the Spring Festival, the four major categories of festival decorations, traditional clothing, cleaning tools and storage products will continue to be popular. During the Brazilian Carnival in February, various festival-related clothing, accessories and beauty products will be sold well, and colorful lantern decorations will also be hot-selling.

From April to June , the 4.4 promotion will be in full swing, when all categories of goods will usher in a sales feast. At the same time, sellers in the Malaysian market will also open up the opportunity for Ramadan to make a big splash . Popular categories such as Muslim clothing, home life and gift packaging will be very popular during the Ramadan promotion.

From July to September , Shopee's 9.9 Super Shopping Festival will kick off the first wave of the peak season promotions in the second half of the year. Just like the 4.4 promotion, all categories of goods will once again be in the golden period of hot sales. In addition, there will be winter promotions and back-to-school season activities in Latin American markets including Brazil in July and August .

From October to December , the intensive order-boosting mode is fully launched, with Shopee 10.10 Brand Shopping Festival, 11.11 Super Sale, and 12.12 Birthday Sale coming one after another. All category sellers in Shopee's markets will once again feel the traffic bombardment. It is worth noting that the Black Friday sale in November has now become the most popular shopping festival in the Latin American market.

Shopee has huge promotions all year round, creating a golden opportunity for cross-border sellers to expand into overseas markets!

The Year of the Tiger is approaching, and with it comes new opportunities. In order to allow more sellers to seize the opportunity to make big sales, Shopee has teamed up with E-En to launch a special training camp for opening stores in the Year of the Tiger!

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The New Year is approaching, give yourself a new opportunity, open a store for 0 yuan without waiting, there are unlimited business opportunities in 10+ markets, move in now!

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E-commerce platform

Shopee Platform

Cross-border e-commerce market