Latin American e-commerce company PrivaLia puts IPO back on the agenda

PrivaLia , a Latin American e-commerce company , submitted three IPO applications in February this year, but canceled its IPO in Brazil in April due to market conditions, thus shelving its IPO plan. According to the latest news, PrivaLia has put its IPO on the agenda again on the 12th of this month and announced its offering price range.

It is reported that in its securities filing, PrivaLia set the share price range between 16.3 reais and 18.10 reais. The company plans to sell more than half of its shares first, and the IPO will be priced on the 20th of this month. PrivaLia 's plan is traceable. In late June , PrivaLi a updated its IPO plan. At the beginning of this month, it also proposed the idea of ​​​​relying on the support of banks. It seems that all this is in preparation for the IPO.

Currently, Banco do Brasil has agreed to purchase a 5% stake in PrivaLia . Under the cooperation between the two parties, Banco do Brasil will provide the company with banking-related financial products.

PrivaLia is a limited-time discount website founded in Spain in 2006. In April 2016, PrivaLia was acquired by French e-commerce giant Ventre-Privee. PrivaLia has 7.9 million visits per month, of which visitors from Brazil, Italy, Spain, and Mexico account for 34%, 27%, 22%, and 6%, respectively. The number of registered members has exceeded 24 million, and the number of new buyers has reached 15 million.

The platform mainly adopts the flash sale model, which offers limited-time special sales for products and attracts many customers. PrivaLia provides sellers with thousands of brands and a wide range of options. In the first quarter of this year, the order volume exceeded one million, and the net income reached 199 million reais. This series of growth has gradually expanded PrivaLia 's market in Latin America.

The e-commerce market in Latin America is large, with billions of potential customers. Due to the impact of the epidemic, the demand for online shopping has increased significantly. Large e-commerce platforms such as Mercadolibre, B2Brazil, and QuimiNet have seized this opportunity and driven a significant increase in sales. Some analysts believe that by the end of 2021, e-commerce sales in Latin America will reach 187 billion US dollars.

Latin American e-commerce

Privalia

IPO