Before Double 11, AliExpress Cainiao's "Global 5-Day Delivery" covers 14 countries, and delivery time efficiency is improved by 50%

AliExpress is actively recruiting merchants for Double 11 in 2024. In order to help cross-border merchants better seize the biggest business growth opportunity of the year, AliExpress and Cainiao have once again upgraded the logistics fulfillment service experience. The "Global 5-Day Delivery" international express product has been expanded to 14 countries, with the addition of Italy, Poland, Japan and other countries. The 5-Day Delivery "Free Shipping Zone" is accelerating to cover the three continents of Europe, America and Asia .

It is reported that this year, AliExpress will double its investment in Double 11, and will also work with its "overseas partner" Cainiao to ensure efficient and certain logistics fulfillment services, creating the largest investment and best experience in overseas Double 11 in history. In the past two years, with the support of Cainiao International Express, AliExpress's global average delivery time has been shortened by 50%, and the delivery time to key countries has been increased to 5-7 days.

At the previous merchant launch meeting, AliExpress announced that this year's Double 11 will be preheated for 3 days from November 8th to November 10th, and officially sold for 8 days from November 11th to November 18th; Black Friday will be preheated for 3 days from November 19th to November 21st, and officially sold for 12 days from November 22nd to December 3rd (all based on the local time zones of key countries).

For merchants on AliExpress, this will be the most certain Double 11 in the past two years. AliExpress has provided merchants of different categories with clear operational directions. The cross-border cargo pallet clearly defines the "dual-track drive" model: that is, "merchant self-operation POP + cross-border full trusteeship". The status of merchant self-operation (POP) has been greatly improved, focusing on new products and rich categories; full trusteeship focuses on warehouse delivery of small and light items and standard products, and has marketing channels such as "N yuan N items" and "Super Outbreak Day" to strengthen price power.

Local cargo pallets are mainly operated in an "overseas custody" model, which is suitable for merchants who stock large items, high-value goods, etc. overseas. It allows merchants to fulfill their contracts independently and flexibly to improve logistics timeliness and product richness, and with the support of "10 billion subsidies", it enables Chinese brands to go overseas with high quality.

As a global leader in the e-commerce logistics industry, Cainiao will also make every effort to ensure the timeliness and experience of the entire logistics chain of AliExpress Double 11. It will use measures such as expanding the capacity of the flow warehouse, locking in transportation capacity in advance, and real-time tracking of terminal delivery, as well as closely integrating the warehouse, customs and dry distribution links to ensure that key global markets receive goods 3-10 days faster on average, so that Double 11 packages for overseas consumers can arrive faster.

It is reported that Cainiao began to build a global smart logistics network before 2017, and launched the cross-border express standard product "5 dollars in 10 days", which directly reduced the original industry time of 30-60 days to 10 days. In September 2023, Cainiao and AliExpress first implemented "Global 5-Day Delivery" in Spain, the Netherlands, the United Kingdom and other countries, and then continued to expand the "free shipping circle" to cover Europe, America and Asia , winning the trust of cross-border merchants and consumers. According to Alibaba's 2024 financial report, in the field of international logistics, Cainiao's average daily cross-border parcel volume has exceeded 5 million pieces.

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