Hong Kong joins the free shipping zone! Taobao invests 1 billion to realize free shipping in Hong Kong

Hong Kong has also joined the free shipping area!

After being included in the Hong Kong Stock Connect in early September, Alibaba held a Taobao Hong Kong business press conference in Hong Kong on September 26 , announcing that Taobao will invest 1 billion to turn Hong Kong into a free shipping zone. In the upcoming peak consumption season, Hong Kong consumers can enjoy free shipping on Taobao with a purchase of more than 99 yuan. It is reported that Taobao Tmall is responsible for the project, and Alibaba International is responsible for user operations and logistics in Hong Kong.

In August this year , Taobao launched a trial of free shipping for clothing in Hong Kong, which was well received by consumers. This time, free shipping was expanded from the clothing industry to the entire industry, covering more than 1 billion products including 3C digital products, home storage, sports and entertainment , cosmetics and skin care and other hot-selling categories .

Currently, 92% of the products on Taobao support official direct delivery to Hong Kong, and the delivery time is shortened to 3-4 days . In order to facilitate consumers to pick up goods, the number of Taobao official self-collection points and self-collection cabinets in Hong Kong will increase to 800. At the same time, on the basis of local returns, Taobao will also increase cross-border return services , and Hong Kong consumers only need to return to local logistics outlets .

In addition, in order to create a new consumption scenario that integrates online and offline, Taobao will also work with its local Hong Kong partner Sino Group to build an online and offline furniture experience center of about 4,000 square meters in China Hong Kong City , Yau Tsim Mong District, Hong Kong, which is expected to open early next year. In the experience center, Hong Kong consumers can experience a one-stop service of physical shopping guide, home delivery of orders, door-to-door installation, and after-sales returns.

Ye Jianqiu, general manager of Taobao Tmall Overseas Business Department, said: "Hong Kong has always been a key market for Taobao. Judging from the growth of free shipping orders in Hong Kong , free shipping is very popular among Hong Kong consumers. We hope to cover a wider range of categories to make users happier when buying. This discount is all the investment of Taobao Hong Kong Station, which fully reflects our attention and confidence in the Hong Kong market . In the future, we will continue to launch more localized measures to continuously enhance consumers' shopping experience. "

Taobao

Hongkong

Free shipping area