eBay empowers auto parts sellers to find blue ocean opportunities: releases 2022 auto parts strategic categories and focuses on emerging markets in Spain

December 8, 2021, Shanghai   – eBay is one of the world’s largest online markets for complete automobiles and motorcycle parts. Chinese auto parts products and brands have reached more than 200 countries and markets through eBay exports. Based on the needs of end buyers in the European and American markets and the advantages of China’s supply chain, eBay has released the eBay Auto Parts Overseas Strategic Categories for 2022, selecting 300 auto parts subcategories to help Chinese sellers seize opportunities in the overseas auto parts online blue ocean market. In addition, eBay will increase its support for the Spanish site in the emerging auto parts market, launching multiple activities including exclusive brand marketing, full-category transaction fee rewards, and logistics support to help sellers expand into the Spanish market.

Pang Tao, general manager of category management at eBay's international cross-border trade division, said: "The global automotive 'aftermarket' holds a trillion-dollar business opportunity. High-quality and low-priced Chinese auto parts and motorcycle parts are increasingly favored by overseas buyers in Europe and the United States. We hope that sellers, guided by strategic categories and with the help of market support policies, will provide more high-quality Chinese auto parts and motorcycle parts to overseas consumers."

eBay Auto Parts Strategic Categories in 2022: 6 Series, 300 Subcategories

From April 2020 to September 2021, in just one and a half years, eBay Mygarage shows that the number of new cars owned by eBay auto and motorcycle parts buyers has increased by nearly 100%. The huge increase in car ownership has brought huge demand for spare parts to the eBay platform. In order to help sellers grasp the trend and plan the export of auto and motorcycle parts in 2022 in advance, the eBay category management team, based on the terminal demand of the European and American auto and motorcycle parts market and the advantages of China's auto and motorcycle parts manufacturing and supply chain, grandly released the eBay auto and motorcycle parts strategic categories in 2022, covering six major product series, 300 subcategories, and covering the seven major eBay auto and motorcycle parts key markets in the United States, Germany, the United Kingdom, Australia, Italy, France and Spain.

The 300 strategic categories cover all core categories of eBay's auto parts: auto and truck parts, motorcycle parts, marine parts, ATV UTV parts, snowmobile parts, and automotive tools and equipment. At the same time, eBay will provide promotional support including transaction fee rewards for these strategic categories.

lAutomobile and truck spare parts are the largest business demand segment in eBay's auto parts category. With the rapid increase in the proportion of online purchases in Europe and the United States, we expect the online share of auto parts in 2021 to increase by more than 50% compared with 2019. Among them, the selected strategic subdivision categories are: tires and wheels, brake discs, car seats, engine parts, clutch parts, and some suspension system categories. Categories such as tires and wheels and brake discs made in China have huge supply chain advantages. Combined with eBay's promotional incentive policy, Chinese sellers will have the upper hand in sales in this category.

lThe motorcycle modification culture is deeply rooted in Europe and the United States. The epidemic has given consumers who stay at home more time to decorate their cars. Therefore , eBay has selected motorcycle tires, engine parts, electrical products and other subcategories into the 2022 auto parts strategic categories. In addition, RVs and private boats are the mobile "homes" of many European and American travel enthusiasts. For this mobile "home", it is natural to decorate it well. Trailer products for RVs and campers, impeller assemblies, hull parts, ignition and starting systems for private boats are all strategic categories worthy of attention.

In recent years, quite a number of car owners have started to play with ATV all-terrain vehicles and enjoy the fun brought by ATV on the beach and in the hills. Among these car owners, a considerable proportion of them purchase modified and repaired auto parts through the eBay platform. In addition, affected by the severe winter climate and snowfall, many areas in North America and Europe are covered with heavy snow, and the demand for snowmobile parts has also been strong in recent years. When buyers purchase spare parts for all these models, there is an increase in demand for auto and motorcycle repair tools. Therefore, we have also selected the following categories in this major category in the 2022 strategic categories: ATV UTV tires and wheels, gearbox accessories, axle parts, shock absorbers and seats, brake parts, snowmobile engine parts, clutch parts, shock absorbers and suspension products, auto repair power tools, lifts, tire changers, cleaning and waxing tools.

Transaction fee rewards and exclusive marketing activities help sellers expand into emerging markets in Spain

Spain is not only one of the seven key markets covered by eBay's auto parts strategic category, but also a treasure market for auto parts that is in urgent need of development. The pleasant climate, long history, and mature road traffic make this country a paradise for self-driving tours. Spain has more than 28 million cars, ranking fifth among continental European countries. At the same time, the penetration rate of e-commerce in Spain has grown rapidly. eBay data shows that from 2019 to 2021, the average annual growth rate of categories such as automotive ECU driving computers, heater parts, suspension system control arms, and transmission system drive shafts exported by Chinese sellers to Spain exceeded 100%. During the Black Friday and Cyber ​​Monday this year, the sales of automotive diagnostic instruments exported by Chinese sellers to Spain increased by more than 800% compared with the same period last year. These fast-growing categories show the strong potential of the Spanish auto parts online market and the huge opportunities for high-quality Chinese auto parts products.

In order to help sellers seize business opportunities in the emerging Spanish market, eBay will provide sellers with a number of supports in 2022 to help sellers fully develop the Spanish auto parts market:

l eBay will promote "China Exclusive Brands" promotions on a large scale on its Spanish site, such as participating in daily marketing recommendations (eBay daily deals), buyer coupon events (eBay coupon events), homepage single product promotions and other promotions.

l eBay will create independent brand marketing pages for brands that are vigorously developing the Spanish site, helping sellers quickly establish brand influence in Spain, while more effectively taking on and converting traffic, and quickly increasing sales on the Spanish site.

l eBay will provide more in-depth transaction fee reward support for all categories of auto parts in the Spanish market, including but not limited to the following key categories: automotive headlight and taillight assemblies, steering and suspension system products, fuel injection system products, bumpers and reinforcements, and exterior mirrors. Due to the rapid increase in the online e-commerce share of auto parts in Spain, these categories are not only the most important categories in the traditional auto parts market, but also the leaders of online demand. During the epidemic, we observed a large number of professional buyers and car owners who purchased products such as lights and suspensions through eBay to modify their cars, thereby improving their performance and image. These key categories are also the categories in which Chinese auto parts have manufacturing advantages. We believe that their demand will usher in rapid growth on the eBay Spanish site.

Through the release of eBay's 2022 auto parts strategic categories and the platform's multiple supports, eBay expects these carefully selected categories to bring huge growth to Chinese sellers in the future. We believe that Chinese sellers have broad opportunities to expand into the global market with the advantages of a maturing cross-border e-commerce ecosystem and Chinese auto parts manufacturing with high quality and low prices, and we look forward to more Chinese auto parts sellers joining the ranks of cross-border e-commerce.

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