After quitting their investment banking jobs, the couple became Amazon live streamers

For many people, running an Amazon business on their own means huge financial support, including a lot of inventory costs, logistics expenses, monthly rent for the platform and other fees.

However, a couple chose to take a different approach and started their Amazon business with a light package.

At her home in Miami, Miriam Sandler spent several hours a week live-streaming products on Amazon. After a while, her husband Mark, who worked in investment banking, quit his job and started helping her.

At the beginning, their bedroom was the live broadcast room. Miriam would put the products in a laundry basket, and Mark would help with the lighting and holding the phone.

After everything was ready, Miriam tapped the screen of her mobile phone twice and the live broadcast began.

"Let me introduce myself first. My name is Miriam Sandler, and I am the brand spokesperson for MASTHAN. The first product I want to introduce today is a cleaning brush that I often use. The brush head of this brush can be rotated at will, leaving no dead corners for cleaning. Everyone, hurry up and place your order! "

Before becoming an Amazon anchor, Sandler was already an internet celebrity in his own right, with nearly a million followers on both INS and TikTok.

Before each live broadcast to sell goods, Sandler will make a preview on his social media platform, so that many viewers will flock to the live broadcast as soon as it starts.

Sandler said: " I won't live broadcast on other platforms because everyone who watches Amazon live broadcast plans to buy something , and the conversion rate will be very high . "

In the past few years, live streaming has swept China. Recently, this trend has also spread to the United States, and major technology giants have entered the market, hoping to get a piece of the live streaming shopping pie.

Daniel DeBo, vice president of product at Shopify , said : " From the successful experience in China, we can see that the transaction rate of live broadcast rooms is much higher than that of general shopping websites, so we must seize this opportunity. "

It is understood that Shopify launched the live shopping function in cooperation with Youtube in July last year.

In addition to Amazon and Shopify, TikTok is also a strong competitor in the field of live streaming sales. As a short video platform, it has natural advantages.

Although TikTok has not yet achieved closed-loop conversion in the United States, TikTok's US store is already in internal testing. Once launched in the future, it should push the US live streaming e-commerce industry into another stage.

For sellers, whether on Amazon or other platforms, trying live streaming to sell goods is always an additional revenue channel. If you plan ahead, you can also gain an advantage when the industry takes off in the future.

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