Best Seller ranked second! Another Chinese brand going global has completed a financing of tens of millions

If we talk about the hottest categories in the e-commerce field, beauty and personal care must be one of them. In the past two years, the global beauty and personal care appliance market has shown a blowout growth.

Riding on this favorable trend, TYMO, a personal care small appliance brand launched in the United States in 2019, recently completed a round A financing of tens of millions of yuan, with Zero One Venture Capital as the investor.

As a fashion personal care brand focusing on the research and development of hair styling tools , TYMO entered the personal care market from small hairdressing appliances. Its main products include straightening combs, hair straighteners, curling irons , hair dryers , etc. , and its products are distributed in more than 20 countries and regions.

TYMO's personal care tools have a good reputation and sales in the United States. TYMO's circular straightening comb was selected as one of the top 10 best straightening products in 2021 by the American technology website Best gaming pro . On Amazon's US site, TYMO occupies 2 of the top 8 single- category sales rankings, ranking first in total sales.

In addition to its efforts abroad, TYMO has also put a lot of effort into its domestic layout. Through multi-channel layout and brand promotion on content platforms such as Tmall, Xiaohongshu, and Douyin, TYMO currently ranks first in the Tmall ionic comb category.

It is reported that TYMO's current round of financing will be used for new product research and development of hairdressing tools, category expansion and promotion in the US market.

The United States is one of the world's largest consumer markets for personal care appliances, with a personal care market size of $100 billion. According to PR Newswire, the U.S. beauty and personal care products market will grow from $81.1 billion in 2019 to $128.7 billion in 2030.

Due to the impact of the COVID-19 pandemic and the high penetration of personal care appliances among the American population, the US personal care e-commerce market has also seen rapid growth in the past year or so. According to Country Reports data, in 2020, the e-commerce growth rate of the US beauty and personal care industry was close to 24%.

In the past two years, the rise of domestic products has been obvious to all, and many high-quality Chinese products have continued to go global through cross-border e-commerce platforms and other channels. Facing this huge market, many small home appliance brands such as TYMO are also riding the wind and waves and dare to export overseas.

A closer look at TYMO 's growth path reveals that the reasons why it has achieved such results are nothing more than these three factors: excellent product definition , good supply chain control , and strong brand operation capabilities .

TYMO's success has also set an example for other sellers. The transformation of global brands is imperative! As a synonym for good domestic products, we also hope that more and more overseas brands can become the real "light of domestic products".

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Amazon