With thousands of orders a day, have the first batch of low-price mall sellers already made money without doing anything?

Overseas, Google Trends shows that the search volume for the keyword "Amazon haul" has skyrocketed. Data shows that the search popularity of "Amazon haul" began to rise from November 13, and reached a small peak on November 15, and then the popularity declined slightly.

With the support of huge traffic, the merchants who settled in early became the first ones to get the first taste of the market.

The inventory is sold out, and some sellers have thousands of orders a day

As early as this June, at a closed-door investment promotion meeting, Amazon revealed its plan to launch a low-price mall. Now, five months later, the low-price mall has finally unveiled its mystery.

Currently, Amazon's low-price mall only supports mobile devices, and the PC web version is not yet open. Although the low-price mall is still in the testing phase, it is reported that many sellers have already started the explosive order mode.

According to feedback from many sellers, the early traffic of the low-price mall did exceed expectations.

"We can now sell more than 100 orders every day, and several products have been sold out."

"An investment manager told me that there are links that have generated thousands of orders per day, which is really exciting."

“You can give it a try in the early stages. There are not many sellers now, so there is still room for profit.”

However, some sellers did not achieve the desired results after joining the platform. "I sent out more than a dozen products, but there were only two or three orders a day, and the profit was only a few dollars." The seller analyzed that it might be because the products he chose were not good enough, and it is still in internal testing. The number of orders should increase after it is opened later.

According to feedback from sellers, products with low prices, strong demand and strong association with Christmas have performed best in recent times. Although the profit margin is relatively limited due to the low prices, industry insiders believe that in the current market environment, most sellers can still make a lot of profit if they control costs.

That being said, some sellers still expressed their opinions on the low-price issue. Some sellers found that the low-price mall had just been opened and some sellers were already using the low-price coupons to take advantage of the market. "With a quick glance, I can see a lot of low-price products like 1.99 and 2.99. I don't understand why they have to make everyone lose money."

Of course, since Amazon has launched a low-price mall, it is understandable that sellers sell at a lower price. After all, in the eyes of the outside world, Amazon's low-price mall is to cope with the low-price impact brought by Temu.

Many sellers have even discovered that the interface of Amazon’s low-price mall is very similar to Temu. No wonder even foreign media call it a “copy” of Temu.

After entering the Amazon APP, you can see that the low-price mall currently has more than a dozen categories including women, men, home, beauty, jewelry and electronics.

In addition, the page of the low-price mall is filled with many exaggerated discounts and descriptions, so it is no wonder that many people associate it with Temu.

Although Amazon has launched a special low-price mall to sell low-priced products, this does not mean that it has no impact on sellers on the main site.

Amazon's low-price mall and main mall share the same rankings

When most sellers first heard about the low-price mall, they thought it would not have any impact on the main site, but now it seems that is not the case.

According to multiple sellers, products in low-price malls can now be advertised, and rankings can also be shared with the main site.

A seller who has already settled in the low-price mall confirmed that new products on the low-price mall can indeed share rankings with the main site. Another seller went to the low-price mall to find a ranked product and found that it was indeed shared.

At present, Amazon's main mall and low-price mall have begun to share new product lists. In this case, the order volume of related products in the main mall is bound to be affected.

Take the recent Black Friday as an example, Amazon's low-price mall even issued a notice of a 50% discount on orders, and the promotion time basically overlapped with the main site. Some sellers bluntly said that the low-price mall competitors on the main site were going to be crushed.

On the other hand, many sellers have reported that after joining the low-price mall, they thought the platform would help with traffic and they only needed to upload products, which was similar to when they were doing Temu full hosting. They didn’t expect that they would have to advertise again after such a short period of time?

Amazon did not give a specific explanation for this.

It is understood that the low-price mall is still in the internal testing stage and adopts an invitation system. The investment manager will specifically invite those stores that meet the standards to settle in. Most of them are sellers with rich operating experience.

According to normal logic, the low-price mall will definitely be open to customers in the future, but the specific form and requirements have not been determined. The relevant policies of the mall may also change at that time. Sellers can wait and see during this period.

Low-price competition will intensify

In the current economic environment, the global economy continues to decline and inflation levels have been running at a long-term high level. Under such pressure, consumers will naturally become more and more sensitive to commodity prices.

Statistics show that low-priced goods have become a major consumer preference for American consumers this year, with 86% of respondents considering price as an important consideration when choosing goods.

Industry insiders analyzed that in such a market situation, whoever can lower the price will be able to seize the initiative in the market, and Temu is a good example.

In the past two years, thanks to its ultra-low prices and overwhelming marketing advertisements, Temu has achieved astonishing results in multiple markets and continues to threaten Amazon's dominance in terms of traffic.

In response, Amazon's low-price mall came into being, and it aggressively entered the low-price market by shipping directly from China and limiting the maximum selling price.

Although this is the general trend of the current market, it is obviously not good news for sellers. If they experience another round of low-price involution, the profits of sellers are expected to be greatly impacted.

Amazon

Low Price Mall

Seller