With an annual income of tens of millions, an Asian couple is making a lot of money in an unpopular track!

There are also great business opportunities in unpopular tracks.

In addition to the well-known best-selling categories, there are also some niche products that are rapidly taking over the market, becoming dark horses in the industry and leading sellers to earn tens of millions of yuan annually.

If you can't succeed in the red ocean, you might as well try a niche track with less competition and better prospects, and you may get good results.

Backed by Chinese incense, Asian couples earn tens of millions a year

Speaking of Chinese incense, I believe everyone is familiar with it. It is a must-have product in almost every household. Incense is placed in the home for various purposes such as calming the mind, repelling mosquitoes, worshipping Buddha, relieving stress, etc. However, Chinese incense has not been popularized overseas, and there is a huge gap in the market.

An Asian couple sensed an opportunity in this niche market and founded the Chinese incense brand Kinobjects, which mainly produces various types of Chinese incense, such as Eli Zhangzhong Incense, Gu Mi Cangxiang, Nha Trang Agarwood, Sandalwood Ensemble, etc. They also designed a variety of incense burners and incense holders to match the incense, attracting a large number of overseas consumers.

It is understood that Kinobjects has more than 60 types of products, and the unit price is not low, mostly between US$80 and US$120. In addition, each fragrance is given its own unique meaning.

Take the concrete incense burner below, called Valley of Fog Backflow Incense Burner, for example. It costs about 500 yuan and its design is inspired by China's foggy mountains. The mountains not only carry China's rich history, but are also the place where countless people make pilgrimages to seek wealth, inspiration and wisdom.

The combination of modern aesthetics and exclusive meaning also allows Kinobjects' consumers to feel the warmth of the product and generate cultural and emotional resonance.

Benefiting from this, Kinobjects' independent website was enthusiastically visited by consumers soon after it was launched, and the number of orders per hour could reach about 300. In addition, the number of views of Kinobjects is not converted by various forms of advertising, but natural traffic.

Naturally, it can be seen that foreigners are fascinated by Chinese incense. With the increasing number of targeted customer groups, Kinobjects' annual income is naturally not small. Relevant data shows that Kinobjects' annual revenue has reached 6.9 million US dollars (about 49 million RMB).

As Chinese incense becomes more popular overseas, it will surely bring more opportunities to this market.

American sisters earn tens of millions a year by selling Feng Shui accessories

Crystal jewelry that costs only a few dollars on a domestic wholesale platform, coupled with gimmicks such as feng shui for health, improving living environment, and enhancing fortune, is not only hot-selling in China, but even foreigners love it. David Beckham, Jason Mraz, Jenna Lee Dewan, William Levy and others are all loyal fans of crystal.

Their favorite brand, Energy Muse , was founded by a pair of American best friends. They spent 26 years studying crystals and natural gemstones, creating many accessories that are both beautiful and meaningful.

Such as bracelets with healing functions, sapphire crystal earrings that make people energetic, and necklaces that attract love. Compared with the beads, agate bracelets and necklaces that are everywhere in China, Energy Muse uses natural crystals and gemstones as raw materials, which are relatively expensive, and has successfully raised the grade of its products.

According to Energy Muse's official website, its products are more expensive than ordinary Feng Shui accessories, ranging from US$700 to US$3,000. Take the amethyst bracelet below, which is priced at US$760 and is made of stainless steel. It has the functions of promoting calmness and uplifting the spirit.

Relying on these high-quality accessories, Energy Muse not only set off a wearing trend in Europe, America, Japan and other countries, but also won the support of a number of celebrities, and the brand influence has spread again.

It is understood that the peak organic traffic of its independent site reached 268.9K, and the search keywords were mostly product words, and the rankings were not low, which is enough to show the high competitiveness of the product in the overseas market.

Moreover, as contemporary consumers love healing and energy products, the size of this market continues to grow. Data shows that in 2023, the global mind, body and soul healing market will be worth US $78.58 billion, and the compound annual growth rate is expected to be 26.2% from 2024 to 2030. You can imagine the future development space.

Previously , topics related to Chinese Feng Shui were very popular on TikTok. A blogger who shared Feng Shui plants on a daily basis also benefited from this. The number of views of the videos he posted increased significantly. One of the videos had as many as 1.3 million views, which mainly introduced Feng Shui plants for attracting wealth in the office.

It is not difficult to see that products that can cater to the psychological needs of overseas consumers, even if the product prices are relatively high, still have a high repurchase rate, so naturally they will be more popular.

Multiple unpopular tracks! Niche products can also become hits

Not only the Chinese incense and Feng Shui accessories mentioned above, but also many niche and unpopular tracks are growing rapidly and occupying a high position in popularity.

DIY tools. DIY culture is prevalent in Europe and the United States . They are self-reliant in home decoration, handicrafts, food processing, etc., which is also driving the popularity of DIY tools to continue to rise. Take the heat press machine as an example. The HTVRONT brand in Hunan has turned the bulky equipment into a small household tool. You only need to put the printing materials and set the corresponding temperature to easily complete the pattern ironing. Today, its heat press machines have long dominated multiple platforms such as Amazon and eBay.

Photographic equipment. Short videos have become a new "gold mine" in the contemporary world, and naturally will also promote the prosperity of the hardware industry centered on information production, especially the photographic equipment sector. Neewer mainly sells cameras, SLRs, micro-singles, sports cameras, various professional lighting equipment, etc. At present, the monthly visits to its independent website overseas are maintained at 300K.

Stationery and office supplies. In recent years, 3C, clothing, etc. often occupy the hot search categories for overseas sales, while there are not many sellers who have devoted themselves to office supplies, which also allows some sellers to stand out. Ohuhu, a niche painting tool brand under Qianan Technology, has achieved annual sales of nearly 400 million yuan with its small markers, and has topped the sales list of painting tools on many websites in many countries.

Fishing gear category. Easterners and Westerners have very similar hobbies, especially in fishing, which has spawned many cross-border sales. The Chinese fishing gear brand KastKing has made a name for itself overseas with its fishing gear. It currently ranks first in the export of fishing gear in the United States, with annual sales exceeding 500 million yuan.

The benefits of choosing unpopular products are obvious, including less competition, higher profits, and strong consumer stickiness. However, as the saying goes, every advantage has its disadvantages. Although unpopular products have many advantages, they often also have multiple risks such as unstable demand and difficult to control supply chains.

Therefore, when selecting products, sellers need to conduct sufficient research and risk assessment, and then use precise market positioning and marketing strategies to push these niche but attractive products to a broader market, thereby maximizing commercial value while ensuring smooth future development .

Chinese Incense

Unpopular track

Feng Shui Jewelry