Shopee 9.9 Super Shopping Festival kicks off, with cross-border orders increasing 12 times in the first two hours

  September 9, 2023, China - Leading e-commerce platform Shopee had a great start to the 9.9 Super Shopping Festival today: the number of cross-border orders in the first two hours increased to 12 times that of the same period on weekdays, and cross-border categories such as mobile phones, tablets and accessories, women's clothing, home life, beauty, and fashion accessories continued to be hot-selling. New cross-border sellers ushered in comprehensive growth, with the number of orders increasing to 30 times that of the same period on weekdays. Domestic brands were popular, and the number of orders for cross-border brands increased to 18 times that of the same period on weekdays.

As of 2 a.m., Shopee cross-border sellers have seen huge growth potential in all categories:

● Electronics: The popularity of electronic products such as mobile phones, tablets, and laptops has soared, and the demand for household appliances that improve the quality of life, such as ovens, air fryers, vacuum cleaners, and hanging irons, has soared;

● Fashion categories: Cross-border evergreen categories such as clothing, shoes and bags, and accessories are very popular, among which seasonal products such as knitted sweaters and jackets are very popular, and potential products such as laptop backpacks and flat sandals have increased significantly;

● Fast-moving consumer goods: A rich combination of on-site and off-site marketing has led to a surge in the traffic of fast-moving consumer goods. Cosmetics, skin care products and other beauty and health products continue to sell well. Bath and body care, maternal health care and other maternal and child products have successfully won the hearts of "moms";

● Life categories: Consumers are keen to purchase household necessities, fragrances, lamps, storage, etc. to decorate their home environment. At the same time, the pet economy continues to heat up, and products such as pet food, clothing and accessories lead the growth of the pet category.

Shopee Platform