Backed by "traditional Chinese culture", unpopular products have great business opportunities!

In recent years, with the mutual integration of Chinese and Western cultures, more and more niche and unpopular products have gone abroad with the support of "Chinese culture" and have become extremely popular in overseas markets.

For example, a foreigner founded the shampoo soap brand Viori with "Chinese elements", which is deeply loved by North American consumers and has an annual sales volume of over 10 million US dollars; a mixed-race girl changed Chinese tea and founded the brand Tea Drops, with a two-year revenue of up to 25 million US dollars; Chinese funeral supplies, including coffins, ghost money, and paper products, have also become completely popular overseas; driven by Chinese food culture, air fryer series products have been snapped up overseas...

In addition, there are some products that focus on metaphysics, feng shui, and belief culture, which have also been very popular overseas recently. The brand Buddha Stones is one of them.

Buddha Stones enter the market from the perspective of "religious culture"

Public information shows that Buddha Stones was founded in 2015 by Pema, and its products mostly revolve around religion, metaphysics and Feng Shui culture, showing a strong cultural heritage.

The story of how Pema founded the brand actually stems from his fascination with the snowy plateau and his belief in Tibetan culture.

When he was a child, Pema accidentally read an article about Tibet. From then on, everything related to Tibet became his dream. During this period, he went to the place of his dreams many times. The picturesque scenery, kind Tibetans, and sacred temples all touched him. It was also because of this that he got the Tibetan name Pema, which represents lotus, given to him by his predecessors.

Driven by religious culture and the mysterious power of Tibet, Pema founded the brand Buddha Stones and used "Pema" (translated as lotus in Tibetan) as the brand's logo, hoping that more people would understand the wisdom and compassion of Tibetan religion.

Different from other products in the jewelry market, Buddha Stones products are more innovative in design. They use natural Chinese medicinal materials such as agarwood, sandalwood, bodhi, agate, Buddha stone, obsidian, crystal, etc. as raw materials for jewelry. They not only have beautiful meanings, but are also more fashionable to wear.

Entering the official website, you can find that its page design is closely related to elements such as religion and Tibetan. The homepage also displays a positive slogan "Nourish the spirit, enlighten the mind, revitalize the body, and illuminate life. At the same time, I hope you feel powerful, enlightened, confident, positive and enriched." This page with positive energy has inspired a large number of overseas consumers and quickly converted them into loyal fans of the brand.

On all product pages, Buddha Stones clearly categorizes the jewelry. According to the categories, it details the jewelry's style, material, benefits to the human body, and wearing scenarios. In addition, it has also designed a "Shop by Symbol" function, allowing consumers to more easily find the products they want.

Thanks to all the above, Buddha Stones products have been widely favored by consumers since they were launched online and have become very popular in overseas markets.

The monthly visits to the independent site are nearly 500,000 times

Even though Buddha Stones has successfully established a reputation overseas, it has not stopped its pace of expansion. To this day, the brand's products are still expanding. According to the display on the independent website, its products cover a variety of categories, including bracelets, necklaces and pendants, rings, earrings, anklets, hairpins, combs, red ropes, men's and women's home clothing, bags, scarves, aromatherapy, etc., meeting the basic needs of consumers.

Buddha Stones also keeps up with market trends and continuously innovates its products. For example, as the Year of the Snake approaches, it has launched a "2025 Year of the Snake" column on the homepage of its independent website, specializing in the sale of snake-shaped red rope bracelets, beaded bracelets, jade necklaces and ornaments, etc., and is committed to making more consumers around the world aware of the Chinese zodiac culture.

In addition to putting a lot of effort into product variety and design, Buddha Stones also pays great attention to marketing strategies.

On its independent website, Buddha Stones has a "blog article" section, where the articles shared are usually related to "zodiac signs", "number meanings", "Chinese symbols", "feng shui", "metaphysics", "religious culture", and the meaning of crystals and stones. For example, in recent days, it has updated content such as "Using the power of the Chinese 12 zodiac signs to achieve spiritual harmony and prosperity" and "888 Angel Digital Love", and at the same time, it is paired with relevant product pictures to attract users.

Through this method, Buddha Stones independent website has gained a large amount of natural exposure and product conversion rate.

According to data from authoritative institutions, the monthly visits to the Buddha Stones independent website reached 473,100 in December last year. By gender, female users accounted for 57.8% and male users accounted for 42.2%. By age group, the user group aged 25-64 accounted for the largest proportion, reaching 75.61%.

In addition to its own website, Buddha Stones is also promoting its products on social media platforms such as YouTube, Facebook, Instagram, and TikTok. Taking TikTok as an example, its official account has 86,300 followers and its videos have received more than 120,000 likes.

Through these social media platforms, it also cooperates with bloggers and cultural celebrities who love metaphysics and believe in religious culture. By sharing knowledge of oriental culture, how to wear classic jewelry, brand activities and other content, it not only maintains stickiness with fans, but also expands the brand's audience, further increasing product sales and market influence.

Oriental cultural products are experiencing a boom in going global

If we take a closer look at the oriental cultural products that have been very successful in exporting overseas in recent years, it is not difficult to find that not only Buddha Stones, but also many more niche products related to metaphysics, feng shui, etc. have also ushered in a wave of exporting overseas, which is in line with a popular saying on the Internet: "The end of the universe is metaphysics."

On overseas social media, topics related to "crystal bracelets" and "feng shui ornaments" are extremely popular and have aroused heated discussions among netizens. Taking TikTok as an example, Fastmoss data shows that the cumulative number of views of videos with the #fengshui tag on the platform has exceeded 3 billion, and the number of related videos is approaching 200,000.

Among them, Karma and Luck, a jewelry brand focusing on traditional spiritual culture, takes "metaphysics and feng shui" as its design concept. It sells accessories such as bracelets, necklaces, rings, earrings, amulets, ceramic decorations, crystal jade ornaments and other home decorations, and gives them meanings such as wealth, good luck, health, love, happiness, and success. It is widely popular among consumers and its annual revenue has reached more than 16 million US dollars.

There is also Energy Muse, a crystal brand created by American sisters . It mainly sells healing crystals. Its products are usually accompanied by special meanings such as "attracting wealth" and "warding off evil spirits", making them popular with a large number of foreigners.

In addition, there is the Chinese incense brand Kinobjects, as well as various Feng Shui metaphysical categories such as gem trees, energy crystals, Feng Shui pendants, fortune bracelets, good luck bells, etc., which have considerable sales on major e-commerce platforms.

On the whole, in recent years, new opportunities are emerging for unpopular products related to traditional culture. Under this trend, I believe that more products in this field will be noticed by people in the future.

However, it should be noted that although unpopular products have less competition and higher profits, they are often accompanied by uncertainty. Therefore, sellers must keep up with market trends when selecting products, plan product positioning and marketing strategies in advance, and avoid pitfalls.