How popular are electric tricycles overseas? Even Santa Claus has switched to riding a "three-wheeler" on Alibaba International Station

How popular are the electric tricycles on Chinese cross-border e-commerce platforms overseas? This winter, Santa Claus in Europe no longer rides reindeer to deliver gifts, but instead rides electric tricycles purchased from Alibaba International Station! Mou Jing, vice president of Jinpeng Group, an electric tricycle export company on the B2B export platform Alibaba International Station , described such a magical scene to reporters.

Since the beginning of this year, domestic electric vehicles, including electric tricycles, have been one of the fastest-growing export industries on Alibaba International Station . Data shows that as of the end of November 2023, overseas sales of electric vehicles increased by more than 83.5% year-on-year. Previously, there were videos of foreigners riding Chinese-made electric tricycles on the streets , which became popular on social media at home and abroad.

Photo: The Jinpeng electric tricycle on Alibaba International Station has become the "new mount" of Santa Claus in Europe

What do foreigners buy electric tricycles for? According to Mou Jing , the rising oil prices in recent years and the increase in demand for short-distance travel have significantly increased the demand for electric tricycles from more European overseas customers . Seeing this opportunity, Jiangsu Jinpeng , which was originally a leading domestic electric tricycle company , began to expand its overseas business through Alibaba International Station.

At present, Jinpeng 's electric tricycles and other products have been sold to more than 80 countries and regions around the world , including 16 countries and regions in Europe. The company's foreign trade team has also grown from 5 people in 2019 to more than 60 people now.

Europe is an important market for Jinpeng , and its products are selling well in European countries. A Qinglong electric tricycle is very popular in the markets of Germany, the Netherlands, Romania and other countries. At present, Qinglong has been on the market in Europe for two years, and as of the end of last year, it has sold about 4,000 units in total.

Photo: Jin Peng's "Qinglong" electric tricycle is popular in Europe

In order to expand the overseas market for electric tricycles, " Jinpeng " started a cross-border live broadcast on Alibaba International Station. In the live broadcast room, "Jinpeng" will set up different scenes to explore different "uses" of electric tricycles for overseas customers. For example, they once set up the live broadcast room as a lawn party: friends drove electric tricycles, carrying beer, drinks, mineral water and various snacks , and everyone played guitar, danced happily, drank beer and gathered together.

Perhaps inspired by this live broadcast, one of Jinpeng’s customers in Luxembourg actually used an electric tricycle to transform a mobile ice cream shop.

Photo: Jinpeng's client in Luxembourg transformed an electric tricycle into a mobile ice cream shop

After achieving success in Europe , Jinpeng has now opened up more markets through Alibaba International Station. Currently, Jinpeng has entered the Mexican market and its business has also expanded to Southeast Asia, Africa and other regions.

Through exploration over the past few years, Mou Jing has observed that the purchasing habits of overseas buyers have completely changed: they prefer to search through trusted online platforms, such as Alibaba International Station.

Moreover, overseas buyers are now paying more and more attention to cost saving . Cross-border field inspections across the ocean are time-consuming and laborious , so overseas customers are gradually preferring online purchases. According to Mou Jing , currently 80% of overseas buyers who come to Jinpeng to inspect goods are inspected via video , and the original factory visits have also been transformed into more efficient forms such as video live factory visits on Alibaba International Station .

In fact, cross-border e-commerce platforms such as Alibaba International Station have also acted as an accelerator in China's electric vehicles' journey to the world.

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