Amazon made a big move, someone grabbed 540,000, is it going to be withdrawn?

Crazy rush! One seller grabbed coupons worth 540,000 yuan in one afternoon

Recently, several sellers revealed that Amazon, which has always been "stingy", suddenly turned into a "money-giving boy" and quietly released a large number of advertising discount coupons, making the sellers feel a wave of care.

It is understood that in the past two days, news suddenly came out in multiple Amazon seller groups that Amazon has issued a batch of advertising discount coupons, which sellers can use directly to offset advertising fees after receiving them.

As soon as this news came out, it instantly caused a sensation in the seller circle, and many sellers said that they had grabbed discount coupons, with amounts ranging from hundreds to thousands of US dollars.

One seller even revealed that he received 21 UK coupons, 26 Canadian coupons and 37 US coupons, which can be used to offset a total of 540,000 in advertising fees , which is really jaw-dropping .

At one time, almost all sellers joined the search for discount codes. Among them, the discount codes were mainly for the US, UK and Canada sites. Especially for the US site, the advertising discount codes were redeemed in an instant once they were released, and even caused the advertising backend of the US site to crash.

"Each of our accounts got about $1,000 worth of discount coupons , which was great. "

"We have secured accounts on several websites, saving thousands of dollars in advertising fees."

"It's more exciting than a sudden explosion of orders! I didn't even have time to eat, I just watched the group to get coupons. A rough calculation shows that I got at least 2,500 US dollars."

However, some sellers said that they just found out that the coupon distribution activity had ended after they received the news. "I just took a nap and felt like I missed out on 100 million." "My boss kept sending me coupons and asked me to claim them, but I didn't get any. It was too slow."

According to feedback from sellers who received discount coupons, after receiving the discount coupons, they need to log in to the corresponding Amazon site and then enter the discount coupon code to complete the redemption. After that, the advertising costs will be automatically deducted from the discount coupons first, and no manual operation is required.

Faced with this good thing that fell from the sky, many sellers still found it a little unbelievable and contacted Amazon about this situation. The official response was that these discount coupons were shared by creators on platforms such as Instagram, Youtube and TikTok. They can be used normally after successful redemption. If they cannot be redeemed, it means that the quota has been used up.

Another Amazon customer service representative responded that the advertising discount coupons are available to all eligible sellers, which means that even sellers who have not received email notifications can use the discount coupons if they get them. Sellers need to operate according to the circumstances.

A screenshot of Instagram social media circulating in the seller group shows that an influencer posted on his social account: "Amazon Prime Day is coming soon, come and use my discount coupon code to get advertising discounts! The discount coupon can be used until the end of July."

According to the official rules given by Amazon, the offer is valid from June 25, 2024 to July 31, 2024 (determined by the time zone where the seller's advertising account is located), and these discount coupons are only available to the first 1,500 sellers and/or authors who can use search ads for promotion .

However, perhaps because this is the first time Amazon has conducted such an advertising promotion, many sellers have reported that there may be a system bug in the issuance of this advertising discount coupon, and that excess discount coupons may be withdrawn.

Amazon may be taking back discount coupons?

As Amazon officially stated, this advertising discount coupon is available to the first 1,500 sellers and/or authors who can use search ads for promotion . However, from the current situation, the number of sellers who have grabbed the coupons far exceeds 1,500. What's going on?

According to a chat record circulated in a seller group, due to a system failure, more than 1,500 sellers applied for a $100 discount coupon (settled in local currency), Amazon will withdraw the previously promoted advertising discount coupons, and the date for the next issuance of advertising discount coupons has not yet been determined. However, the authenticity of this statement remains to be investigated.

Judging from the current situation, many sellers have begun to use the discount coupons they have obtained to offset advertising costs.

"It has not been withdrawn. It is already being deducted. I have had $140 deducted today."

"After receiving the direct bid + budget, it has been used."

Obviously, for sellers who have already used up the discount coupons, it is almost impossible for Amazon to withdraw the discount coupons.

An industry insider analyzed that this wave of coupons was first spread on the Internet. Logically speaking, Amazon should not have intended to target Chinese sellers at all, but it did not expect to be "fleeced" by Chinese sellers after discovering them.

After this discount code event ends, Amazon will probably review the various problems that have occurred in the past few days in detail. If similar advertising voucher events are launched in the future, Amazon will definitely optimize the entire process in all aspects.

After all, for sellers, advertising costs have always been a big part of operating costs. Many sellers have said that the high advertising costs have already made them breathless. Data shows that in 2023, Amazon brand sellers will need to pay 50%-60% of sales, of which advertising costs account for the majority.

Therefore, if Amazon continues to launch similar advertising discount activities in the future, it will inevitably alleviate the advertising cost pressure of sellers to a certain extent, and will also allow more sellers to be more relaxed when promoting new products and increase their advertising budgets to a higher level.

Amazon

Discount coupons

advertise