What is AliExpress 328? AliExpress 328 Review, Features

AliExpress 328 is the anniversary event of the AliExpress platform.

Schedule

(1) Warm-up period: March 19 to March 27

(2) Official sales period: March 28 to March 30

Venue Structure

The venue structure of this event is divided into the main venue, member rights collection center, 12 industry sub-venues (apparel, luggage, mobile phones, 3C, etc.), national pavilions (Spain, Russia), special venues (venues with special products such as fan parties and live broadcasts), and label venues (labels are divided according to the attributes of industries and consumers, such as baking venues)

Investment promotion

(1) Sharing of product selection rules at the January 23rd event

(2) Online investment promotion conference from January 29 to February 5

(3) Platform investment promotion from February 12 to March 6

(4) Investment promotion announcement on March 8th and March 9th

(5) Shopping voucher sales from February 6 to February 26

(6) From February 26 to March 14, AliExpress has limited-time and limited-quantity discounts and store-wide promotions

4.3.28 Overall investment promotion rules for the event

(1) Platform activity investment (the following conditions are met at the same time): Add a 5%-10% discount on the basis of the lowest price in 180 days (according to different industries); at the same time, it is necessary to set up shopping coupons to meet the industry threshold. Set up four levels of member-only store coupons. Hot product area investment details (see the hot product investment details of each industry)

(2) Limited time and limited quantity recruitment rules (the following conditions are met at the same time) 15%-25% of the surface discount 30-day lowest price

(3) 10%-15% of the discount for the entire store 5. Business meeting time for each industry

Considerations for LOGO, brand image, product image design, etc. During the 3.28 promotion, how should sellers create product LOGOs to standardize their materials?

1.LOGO size:

600*600px(pixels)

Format: PNG

Use environment: PC, wireless

Requirements: 25cm spacing around the edges, full display within a 550×550cm frame, avoid three-dimensional, gradient and other textures, facilitate multi-color extension, avoid using pure Chinese LOGO

2. Brand Image Scale

Size: 1440*480px (pixels)

Format: JPEG

Use environment: wireless

Requirements: Please use clean and bright pictures. Avoid using overly simple pictures, such as single items with solid color backgrounds. Avoid pictures with too heavy or too dark colors. Avoid text, logos, buttons, etc. on the pictures. Avoid using pictures with violence, pornography, or sensitive information.

3. Product images

Size: Image pixels greater than 800*800px

Format: JPEG

Size: within 5M

Usage environment: Wireless & PC promotion

Venue requirements:

• The product body is within the size of 800×800, with a margin of 40cm on all sides
• LOGO, parameter text and other information are not allowed to appear
• All product images in the same store keep the main product position and size consistent
• For similar products, please keep the main body position, angle and size of the product consistent
• It is recommended to use white or light colors for the background, avoid using too dark colors and avoid using multiple products to fill the screen, such as multiple colors, accessories, etc.

In order to extend the stay time of buyers, this investment promotion conference optimized the venue structure, enriched the venues, and made each venue closely connected. It is necessary to tell members that this is the best buying opportunity of the year.