Maternal and child products are popular in Southeast Asia, and eight products are hot-selling on Lazada!

Many Lazada sellers know that maternal and infant products are a popular category on the Lazada platform, but when it comes to product selection, some sellers don’t know much. The editor summarizes the needs and preferences of Southeast Asian consumers and some popular maternal and infant products on the Lazada platform. Let’s take a look!

As we all know, in recent years, the number of newborns in Southeast Asia has increased year by year, especially in Vietnam, Indonesia and the Philippines. Children under the age of 4 account for 90% of the entire Southeast Asia, and there is a huge demand for maternal and child products .

At the same time, the Internet penetration rate in Southeast Asia has increased, the e-commerce industry has developed rapidly, the number of online shopping users has increased, offline transactions have gradually shifted to online consumption, and the sales of some maternal and child products are also increasing year by year.

1. Diapers are very popular in Southeast Asia, especially in Malaysia. Diapers that are easy to clean, breathable and can be used multiple times are extremely popular among mothers in the region.

2. Among household bedding products , there is a greater demand for products such as mattresses and bedding, baby furniture, and baby room decorations.

There are many kinds of baby care products, among which bibs, skin care and bath products are hot-selling.

3. Southeast Asian mothers’ demand for baby travel products is also worthy of attention. Baby strollers are indispensable, and soft baby carriers, swings, rocking chairs and the like are all hot-selling items.

4. Breast milk is one of the ways to feed babies, but it is not the only way. Therefore, some products related to breastfeeding are very popular in the market, but at the same time, there is also a large demand for feeding supplies such as baby tableware and milk bottles.

5. Baby and child clothing is one of the products with the highest demand. There is a great demand for clothing, shoes and accessories for both boys and girls, even for babies aged 0-6 months.

6. Before the baby is born, the safety of the fetus and the expectant mother are often the family's biggest concerns. They will choose suitable maternity clothes and fetal heart rate monitors for the expectant mother , and after the baby is born, they will also buy anti-collision strips and guardrails to ensure the baby's safety.

The above are all Lazada’s hot-selling maternal and child products, sellers can refer to them.

Lazada

Maternal and Child Products