What is EDM? EDM Review, Features

EDM is the abbreviation of Email Direct Marketing, which is email marketing. It is defined as a network marketing method that delivers valuable information to target users through emails with the user's prior permission. Through EDM, you can establish a communication channel with target customers and directly convey relevant information to them to promote sales.

About EDM

EDM can send electronic advertisements, product information, sales information, market research, marketing activities and other information. EDM is now a very common way to attract customers. The cost of developing new customers is very different from the cost of maintaining old customers. In addition, foreign buyers have a higher acceptance rate for emails. It is a very good way to use EDM to attract customers to the store, but the frequency of sending needs to be controlled.

use

1. Promote new products.

2. Discounts or short-term promotions.

3. Establish brand image.

4. Attract members or new customers.

Features

1. Wide range.

2. Simple operation and high efficiency.

3. Low cost.

4. Wide range of applications.

5. Highly targeted and high feedback rate.

6. High accuracy.

Elements of EDM success

1. Clarify the goals of email marketing.

2. Use appropriate communication strategies.

3. Identify your target customers.

4. Design attractive emails.

5. Analyze the results, keep trying and learning.

Advantages of EDM

1. Precise and direct effect: You can accurately screen the recipients and deliver specific promotional information to specific target communities.

2. Personalized customization: Customize personalized content based on the differences among communities, so that companies can provide the most valuable information based on user needs.

3. Rich and comprehensive information: text, pictures, animations, audio, video, and hyperlinks can all be reflected in EDM.

4. Have tracking and analysis capabilities: Based on user behavior, count the number of emails opened and clicks and analyze them to obtain sales leads.

Disadvantages of EDM

1. Inaccurate marketing and sending large quantities in a short period of time will result in being blacklisted.

2. EDM leaves a very bad impression on people, so be careful when writing content.

3. The user may not be interested in the email content provided.

4. Dislike the sender of the email, thereby reducing your brand reputation. If your product or service leaves a good impression in the minds of users, your spam marketing will have the opposite effect.

EDM Considerations

1. Title: It must be attractive, clearly stated and not too long.

2. Page content: Important content must be in text, even if you use pictures, you must give text labels! The LOGO uses the Alt attribute, and the main navigation is in the form of direct and practical text links. In this way, even if the entire email picture is blocked, the important information can still be displayed.

3. Use of pictures: It is recommended to give each picture a fixed width and height and Alt attribute identification. At the same time, be careful not to use background pictures.

4. Page width: It is recommended to be controlled below 650px.

5. Guidance: Put a hyperlink in a prominent position of your EDM, "If the image cannot be displayed, please click here to view", so that even if it is blocked, it can guide some users.

6. Consistency: If you send EDM regularly, please use a consistent style, especially the header and footer. If you have a journal number, please include the journal number and time!

7. Reminder: Please put necessary content such as how to unsubscribe and how to contact at the bottom of the page. At the same time, if an unsubscribe button is provided, please be sure to try to implement one-click unsubscribe.

8. Supplement: When making system emails, you should always follow the rules of emails and open them quickly. The page should not be too long, and it is recommended to be within 2 screens.

in principle

1. Timely reply: When you receive an email, you should develop the habit of replying immediately. Even if it is "Thank you, I have received your email", it will have a good communication effect. Usually, you should reply to the customer within one working day. If you encounter a more complicated problem, it will take some time to accurately reply to the customer. You should also reply briefly to explain the situation. If you really don't have time to reply, you can use the automatic reply email method.

2. Avoid untargeted delivery: Do not use mass mailing to send advertisements to a large number of unfamiliar email addresses. Not only will it have little effect, but it will also become spam and damage the company's image.

3. Respect customers: Do not send multiple emails with the same content to the same email address. When the other party directly or indirectly refuses to accept the email, you must not send advertising emails to the other party. You must respect the other party.

4. Keep the content concise: Customers’ time is precious and they often just skim through the mail. Therefore, the mail should be concise and fully attract the customer’s interest. Long and tedious mail will make the customer give up reading your mail. Before sending, be sure to check the content of the mail carefully to ensure that the sentences are coherent and there are no typos.

5. Attach contact information: The letter must be signed and include a phone number so that consumers don’t have to know how to contact the person when they need help.

6. Respect privacy: The sender list and customer background shall not be forwarded or sold without the customer’s consent.

7. Admit mistakes: If you fail to respond to customer inquiries immediately or send the wrong email, you should take the initiative to admit your mistakes and be humble. You cannot use the excuse that you did not receive the email, which will backfire and not only fail to attract customers, but also turn them away.

EDM Software Introduction

Mailgun, webpowe, Spread, MailChimp, jumpsend, Sendgrid, Mailjet, etc.