Small categories pry open up a large market, and sellers' annual sales increase more than 10 times

In recent years, the awareness of energy conservation and carbon reduction has been deeply rooted in people's minds, the use of new energy has become more and more extensive, the market size of the solar energy industry has continued to grow, and the demand for related products has also risen. In Shenzhen, a company with more than 10 years of experience in the solar energy tool category has focused on Southeast Asia, where the use rate of solar energy is quite high. After entering the Lazada platform, its annual sales have increased by more than 10 times, making it an outstanding seller in the vertical category.

PowMr enters Southeast Asia

Solar energy is the cleanest and most abundant renewable resource. Governments around the world have begun to adopt solar power generation to reduce carbon emissions and dependence on traditional energy. Companies focusing on this are constantly making efforts to gain a larger market share.

It is said that there are many talented sellers in Shenzhen. A company in Shenzhen with more than 10 years of experience in the solar energy industry has been one of EPever's largest distributors for three consecutive years. The company has laid out the Southeast Asian market very early. "Among the top 10 fastest growing e-commerce markets in the world, Southeast Asia accounts for 5 places, which is very potential and worth developing," said its staff.

(The Philippines, Indonesia, Vietnam, Malaysia, and Thailand are among the top ten countries with the fastest retail e-commerce growth in 2022)

Another factor that the company is rushing to Southeast Asia is the natural advantages of photovoltaic power generation in the region. "Southeast Asia is rich in solar energy resources and has the basic conditions for photovoltaic power generation. However, some areas have long-term power shortages, and energy problems must be faced and solved, so photovoltaic products will have a major demand in the future."

As a matter of fact, Southeast Asia is becoming one of the fastest growing solar markets and one of the most promising regions for the global expansion of solar photovoltaic products. For example , in 2020, the Philippines and Thailand were at the forefront of the solar photovoltaic trend, with the highest new photovoltaic installed capacity.

In 2018, the company opened two stores on Lazada, selling solar-related products of the agency brand. The products were sold well in Indonesia, the Philippines, Thailand, Malaysia and other countries. At that time, there were still few sellers in the solar tool category, and they enjoyed some product dividends. Most importantly, in the early trial and research, buyers gave very positive feedback, that is, solar-related products are in high demand in Southeast Asia.

Prior to this, in order to make consumers recognize the company's products and services and make its products more competitive, the company had intended to create its own brand, and the feedback from Southeast Asian consumers made its determination even stronger.

In 2018, the PowMr brand was founded to develop and design solar-related products. Today, the brand accounts for 70% of the company's revenue. In 2021, PowMr opened a brand store on Lazada, and its performance has been rising.

With Lazada, PowMr's annual sales increased more than 10 times

This year, PowMr brand store has performed well in the 3.27 Lazada birthday promotion and 9.9 promotions. Compared with the same period last year, its store sales in November increased by more than 4 times. In the just-concluded 12.12 promotion, the performance increased by more than 3 times compared with last year, and the Thailand site increased by 32 times. Compared with 2021, PowMr's sales on Lazada this year have increased by more than 10 times.

Since its establishment, PowMr's sales have been steadily increasing. On the one hand, its products are in high demand; on the other hand, it also benefits from the platform's support for key categories and the brand's own planning.

In order to ensure the timeliness of international logistics and transportation and meet the timely needs of consumers, after the PowMr brand entered Lazada, PowMr quickly put overseas warehouses on the agenda and began to deploy overseas warehouses at various sites in September 2021.

"As a brand store, we care very much about the shopping experience of every buyer. Faster delivery speed can improve user satisfaction. At the same time, stocking overseas warehouses allows us to greatly reduce logistics costs, reducing logistics costs by 60%." Mr. Pow said.

Using Lazada as a channel to open up the Southeast Asian market, PowMr's brand influence is increasing.

In terms of brand promotion, PowMr regularly holds brand promotion activities and promotes on social media. It also conducts live broadcasts of products and factories to continuously improve its brand value. Currently, PowMr has gained many fans and users in Southeast Asia. "We value the buyer's experience and are constantly improving our service level and after-sales guarantee. It is based on this that PowMr has accumulated a group of long-term and stable customers." He introduced.

PowMr has become the leading merchant in the new energy tool category on the Lazada platform. Next, it will carry out more refined operations on various Lazada sites to tap into more purchasing potential. In the coming 2023, PowMr plans to increase its overall sales on Lazada by more than 1.5 times compared to 2022, and simultaneously expand its product range, accumulate more fans, and build brand reputation.

This sales target comes from PowMr brand's confidence in the Southeast Asian market.

According to data from Precedence Research, a research organization , the global solar energy market is expected to reach around US$368.63 billion by 2030, with a compound annual growth rate of 7.2% from 2021 to 2030. Especially in Southeast Asia, new energy still has huge potential for development, and the demand for related products and the number of users will continue to rise. Among them, products that support low budgets and low configurations will be more popular with users.

From a vertical emerging category merchant to a Southeast Asian brand, PowMr's brand development path is highly exemplary, which is also consistent with the categories that Lazada has recently focused on supporting. As long as you have a good product and want to do refined operations in vertical categories, going to Southeast Asia through Lazada is a good sales channel. Lazada has also been supporting more Chinese products to grow into emerging brands in the Southeast Asian e-commerce market through Lazada . I believe that in the future, more Chinese brands will emerge in the Southeast Asian market.

Source of the article numbers:

https://www.globenewswire.com/en/news-release/2022/03/23/2409016/0/en/Solar-Power-Market-Size-to-Worth-Around-US-368-63-Bn-by-2030.html

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