Shopee 9.9 Super Shopping Festival is here, with multiple ways to play to open the year-end shopping season

Recently, Shopee, the leading cross-border e-commerce platform, announced that the first super promotion in the second half of 2021, the 9.9 Super Shopping Festival, has officially started. Shopee will work with a large number of Chinese cross-border sellers and brands to open the year-end shopping season!

The first Shopee 9.9 Super Shopping Festival was held in 2016. Since then, the arrival of this big sale every year has officially marked the beginning of the year-end shopping season in Southeast Asia. According to the latest survey data from the Shopee platform, more than 90% of Southeast Asian users will take the initiative to learn about various promotional activities in order to make better shopping choices during the big sale. A report released in April by the authoritative online consumer research platform GWI (GlobalWebIndex) showed that the big shopping season has a strong appeal to new Internet users: up to 43% of consumers experience online shopping for the first time during the year-end big sale.

Chris Feng, CEO of Shopee, said: “Over the past year, the pandemic has affected many individuals and businesses, and Shopee has been constantly adapting and actively responding to the complex external environment. This year, our determination to serve the community, connect individuals, and spread love and joy to the public has never been stronger than before; on the supply side, Shopee has also continued to support the future development of sellers and brands on the platform with stronger and more diverse incentive plans. We are very happy to gather all forces to bring back the joyful festive atmosphere through the 9.9 Super Shopping Day. Shopee hopes to make the year-end shopping season the best experience of the year for everyone.”

Late-night shopping spree strikes again, celebrity live streaming helps traffic explode

Under the long-term impact of the epidemic, online shopping has become an important consumption channel for Southeast Asian consumers. Looking back at the 4.4 promotion, Shopee’s first late-night shopping method was very popular - the number of products sold in the first two hours across the entire platform reached 6 times that of normal days. In this year’s 9.9 Super Shopping Festival, Shopee will once again lead the trend of "shopping before bedtime" and release the strong momentum of the first round of promotions in the second half of the year :

● Late-night shopping is back : Shopee will once again launch a two-hour late-night shopping event and expand the scope of the event to Shopee Mall. From 0:00 to 2:00 on September 9, thousands of Shopee exclusive products on the platform and mall will be available for limited-time purchase at super discounted prices.

At the same time, the rich interactive entertainment functions within the app continue to attract consumers: In the first half of 2021, the time spent by Shopee users in the live broadcast function increased by more than 200% year-on-year. During this year's 9.9 Super Shopping Festival, Shopee will also bring together many superstars to set off another entertainment shopping craze.

At the same time, the rich interactive entertainment functions within the app continue to attract consumers: In the first half of 2021, the time spent by Shopee users in the live broadcast function increased by more than 200% year-on-year. During this year's 9.9 Super Shopping Festival, Shopee will also bring together many superstars to set off another entertainment shopping craze.

● Shopee Prizes, a new gameplay, is launched : Shopee Collectibles, a new gameplay, is launched. Consumers only need to participate in the Shopee Prizes game and collect a complete set of virtual items to easily win super prizes.

● Shopee Live live performances : To meet the platform consumers’ entertaining shopping experience, Shopee Live, the in-app live streaming platform of Shopee, will broadcast exclusive performances of several internationally renowned superstars on September 9.

With the help of social traffic-driving functions such as Shopee Prizes and Shopee Live, sellers can not only understand the Southeast Asian market more effectively, but also efficiently increase store visibility, providing a springboard for leapfrog growth in year-end promotions.

Collaborating with new brands and sellers, Shopee meets diverse shopping needs across borders

In order to help new brands and sellers who want to go global, Shopee has focused on upgrading the marketing and logistics sections of its one-stop cross-border seller solution to specifically address the inherent pain points of cross-border sales. Shopee believes that with the strong traffic support of the 9.9 Super Shopping Festival, every new seller and brand will be able to gain something from the platform.

● New brand sellers : GWI report shows that 91% of shoppers will discover and purchase brands they have never tried before during major shopping festivals; and among these shoppers, 75% of consumers said that they would be more willing to continue to try new brand products rather than brands they often bought in the past .

In order to help new brand sellers find the right way to attract traffic, Shopee officially announced the AMS (Affiliate Marketing Service) seller self-investment function before the 9.9 Super Shopping Festival to provide a more flexible marketing form. In addition, the Shopee x Facebook ads and Shopee x Google ads jointly established by the platform and the world's two leading platforms can help brands easily complete the omni-channel marketing layout for the big promotion.

● Sellers in emerging categories : In order to help more potential categories realize their overseas expansion vision, in the first half of 2021, Shopee continued to explore emerging categories and unleash the potential of domestic products. The daily orders in the auto parts category alone increased by 619% year-on-year, and the daily orders in outdoor cycling increased by 370%. The sales volume increased significantly and the dividends were considerable.

In order to help emerging categories break through overseas logistics barriers and reap the benefits of the first round of promotions, Shopee continues to optimize its logistics service SLS: in terms of warehousing, it has added and expanded domestic transshipment warehouses to effectively improve transit efficiency; in terms of timeliness, the average timeliness of SLS in 2021 increased by 10% year-on-year, of which the first-mile timeliness in the Brazilian market increased by 62%, and logistics stability was effectively enhanced.

The arrival of the 9.9 Super Shopping Festival has officially sounded the clarion call for the year-end shopping season. As a leading cross-border e-commerce platform, Shopee will continue to provide high-quality services to help more sellers and brands who are willing to go overseas, easily grasp the key nodes of the promotion, and realize every possibility of going overseas.

Shopee

Shopping Festival

Southeast Asia