Sellers' Quick Look: Four Strategies to Stimulate Customer Repurchase

Sellers' Quick Look: Four Strategies to Stimulate Customer Repurchase

It’s no secret that it costs more to acquire a new customer than to retain an existing one. And loyal customers do more than just make repeat purchases. Through their conversations about your business and products, you can expect to attract more shoppers.


Therefore, it is necessary for sellers to devote some energy to retaining existing customers. To effectively increase repeat purchases, sellers can refer to the following methods:


1. Develop a subscription business


The subscription-based industry has been growing over the years. With the “subscribe and save” option, sellers can retain more customers at a lower cost, with monthly or quarterly shipments only having to arrive on a specific date. Because sellers know the delivery date well in advance, they can choose the cheapest method to ship the product.


Subscriptions make sense for both consumable and occasional products. As the number of subscribers grows, sellers gain more negotiating power with manufacturers and suppliers.


2. Start a referral business


There is no better marketing strategy than word-of-mouth advertising . Offering a referral option helps entice first-time buyers to return while minimizing the cost of acquiring new buyers.


Sellers can offer kickbacks to customers who refer others. For example, a buyer who buys at Adagio Teas can earn points for their purchases and can also share a $5 gift certificate with a friend, earning points for each redemption.


3. Send repurchase reminders


Despite the emergence of more emerging marketing methods, email remains one of the best ways to close deals , engage customers, and encourage repeat purchases .


For example, based on how often customers use their products, sellers can send customers restocking emails; sellers can also use emails to introduce customers to add-ons or accessories for the purchased products; sellers can also send customers warranty expiration reminders ...


4. Create a good experience


Emotion drives loyalty , so sellers should also work hard to create a unique and genuine shopping experience for customers.


For example, sellers can provide detailed information about their services . A handicraft seller could provide a link to a video tutorial , or a food seller could direct customers to a blog post about cooking.


In summary, while converting potential customers into customers is important, retaining existing customers is also a task that sellers should pay more attention to and work harder on.


Add the editor’s WeChat Ennews_ and we will add you to the independent station seller communication group!

client

Seller

Buyback

<<:  The number of active Internet users in Malaysia has reached 25.84 million, and the e-commerce market has great potential

>>:  Sales reached $9.3 billion! US grocery e-commerce faces new challenges

Recommend

What is Steampunk Archipelago? Steampunk Archipelago Review, Features

Steampunk Archipelago is an independent website d...

Amazon Belgium opens to global sellers with 24 product categories

Recently, Amazon announced the addition of a new ...

What is iSheHui? iSheHui Review, Features

iluxday is an e-commerce platform for cross-border...

What is WMS? WMS Review, Features

WMS, also known as warehouse management system, is...

What is a Canonical URL? Canonical URL Review, Features

Canonical URL ( authoritative link ) is generated...

What is VCpay? VCpay Review, Features

VCpay is a ZAZOO mobile application that enables ...

What do Russian consumers want to buy most during Black Friday 2021?

With the booming development of Russia's e-co...

Anker may achieve 22 billion yuan in revenue in 2024

The second quarter has begun, and many listed big...

What is SoStocked? SoStocked Review, Features

SoStocked is the first fully customizable and com...

Ali Blowing Snow: This year's Tmall Double 11 is stable and improving

Chuixue, president of Taobao Tmall Industry Devel...