It reached the top 50 of BSR in 4 days after it was put on the shelves! Seller: No reviews but also a huge sales volume

It reached the top 50 of BSR in 4 days after it was put on the shelves ! Seller: No reviews but also a huge sales volume

The circle once again performed amazing operations.

As the saying goes, 70% depends on product selection and 30% depends on operation, which shows the importance of product selection for whether a listing can quickly achieve sales. One of the product selection principles revealed by most sellers is to choose products with moderate competition and avoid red ocean categories. However, the seller we are going to talk about today happens to be in the red ocean category and has achieved sales explosion.

The product received more than 300 orders in 4 days after it was launched, but there were 0 comments. What is going on?

More than 1,200 orders were sold in 4 days after being put on the shelves . The seller said: No reviews, but still sold well

Recently, a seller reported that a pair of headphones on Amazon US suddenly became popular. It is understood that the product has no reviews and the listing is rough, but it received more than 300 orders a day in 4 days after it was put on the shelves, and it suddenly rushed into the top 50 of BSR . As for the reason for the listing's popularity, a seller found out that the product was on the top of the Dealnews homepage, and the small flame in the upper right corner of the product was almost full of buyers.

But after the editor went to the platform to investigate, he found that the original link had disappeared, and the seller had uploaded an identical link again, which was still a bone conduction Bluetooth headset, located on the homepage of Dealnews, and the little flame was still rising.

(The picture shows the new link from the seller)

With orders soaring, entering the top of the category with 0 comments , and new links still popular, this product has attracted the attention of many sellers. At the same time, many sellers are also curious about the reason why this listing rushed to the hot post of Dealnews.

"This is a high-order electronic product with a certain brand effect . It is in the red ocean. It is easy to rush in by choosing an off-site promotion channel that suits it, coupled with a low-price strategy, " said a seller. In addition, the popularity of the small flame can show the popularity of this product. The more people buy it, the higher its ranking will naturally be.

Perhaps this also confirms what a senior seller in the industry said: "As long as you choose the right product, the discount is big enough , and the price is low enough, you will be the next BSR."

However, the fact that the listing has no comments has also been questioned by many sellers. According to convention, likes, comments, and purchases will affect the popularity of the listing, but this listing does not conform to conventional logic. Therefore, some sellers suspect that the seller's high sales without comments is related to the "black box" operation of the website editor. After all, Dealnews is a platform where only official editors of the website can post.

It is understood that Dealnews, founded in 1997, is a long-established discount website and the second largest deal platform and forum website in the United States. 94% of the website's users are from the United States. Its monthly traffic is basically stable at 7.4 million+ in the off-season and 12 million+ in the peak season. Most of the products on the platform are discounted by more than 50%, and some are even sold for free.

For posting, Dealnews does not explicitly require store feedback and the number of reviews for the corresponding products. It only promises to publish the deals with the lowest prices provided by reliable stores . Therefore, whether the requirements are met is basically determined by the editor's own experience. Just like the sellers mentioned above, new products without reviews can also be listed.

However , for products without reviews, some sellers suggest not to list them on Dealnews because they are not competitive. If new products must be listed, some sellers suggest that the store feedback should be more than 90% positive, or the discount should be low enough and large enough.

The seller mentioned above who received more than 300 orders in 4 days of listing happened to be the type with a sufficiently low and large discount. According to the data, the original price of the new product was $130, and the discounted price was $19, which was more than 80%. However, when the editor clicked the "Buy on Amazon" button of the product on Dealnews on May 20 and jumped to Amazon, it showed that the link had become disabled.

Link Dog remains popular, is it because of the excellent product or the powerful Dealnews?

The impact of a listing going bad on a seller is self-evident, because even if a buyer clicks on it, they cannot see the product information, let alone buy it. Without orders, the seller naturally cannot make a profit. The reasons why Amazon listings go bad are nothing more than product infringement, keyword violations, listing infringement, triggering account or category review, etc. Obviously, the seller is very likely to have violated Amazon's relevant policies.

In addition, many sellers are concerned about why the product is still so popular even though the link has become a dead link?

Some sellers believe that it is the appeal of headphones to overseas consumers. According to the data, the sales volume of mobile phone peripheral accessories on major cross-border platforms is extremely high, and the transaction volume of electronic products is larger than that of other products. Overseas, people have a great demand for high-quality and low-priced headphones. As early as 2020, the volume of headphones in the overseas market has exceeded 19 billion US dollars, with an annual compound growth rate of more than 20%.

With the development of short videos and smart phones, the shipments of smart headphones in China have also increased year by year. In 2021, the shipments of smart headphones in China reached 130 million units, a year-on-year increase of 20.9%.

As for headphones, many sellers said that they were in a red ocean. Although it was a piece of fat meat, Apple, Huawei, and Xiaomi had already occupied a large overseas market share. If you wanted to enter this field, you must be very good, otherwise you might suffer a huge loss. This seller happened to catch the overseas consumers' demand for high-quality and low-priced headphones, especially the bone conduction headphones that were very popular overseas . Coupled with the low discount, it naturally attracted the attention of many sellers.

However, many sellers believe that this may be due to the promotion channel Dealnews.

After all, Dealnews is a fairly old deal platform in the United States . More than 90% of its precise customer base comes from the United States, of which 55% of its visitors are male . It has relatively large traffic, and there are almost no restrictions on posting products, which just happens to match the 0-comment headphones that the seller has put up.

In addition, most buyers who purchase on such websites have a strong desire to shop. When they see a promotion that interests them, they will use the discount code provided by the seller to place an order to purchase the product, which will bring more traffic and sales to the seller and also increase the seller's sales rate in a short period of time.

But according to the editor's interviews, some sellers who have worked on Dealnews have not given it a friendly evaluation.

" Dealnews is suitable for big sales with capital. It has done DN dozens of times in recent years, but the actual results are getting worse and worse. Not only are the products sold at a loss and at a discount, but it also requires paying thousands of editing fees, which is equivalent to spending money on useless work," complained a seller.

In order to attract users who want to get something for free, sellers can only sell the same product at a low price, which is a bit like a price spiral. Many sellers even call listing on Dealnews a strategic loss. Obviously, this kind of "losing money to gain publicity" business is not suitable for all sellers, because low-price sales are simply not sustainable. Basically, only big sellers or factory stores can afford it.

There are even sellers who lamented: "There are too many sellers doing charity, whether they are on the site or off the site, they are all in a mess." This is a warning to many sellers that while making good products, they must also choose the right promotion channels that suit them.

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