Spanish "Black Friday" consumption forecast: online purchases will reach 86%!

In recent years, the Spanish e-commerce market has developed rapidly and has become the focus of many sellers and companies. The upcoming "Black Friday" is also a sales opportunity that all merchants are keeping a close eye on.

According to the latest research by Privalia, a subsidiary of Veepee, 29% of Spaniards said they were prepared to increase their spending during Black Friday, and 57% said their purchases would remain the same as last year. 24% of consumers said they would increase their spending by about 300 euros during Black Friday, and 58% estimated they would spend 100-300 euros.

Relevant data predicts that this year's "Black Friday" clothing category will be the most popular "C-position" product among buyers, with a support rate of 72% among buyers; followed by shoes, with a support rate of 55%; then technology products, sporting goods, accessories, toys, etc., with support rates of 31%, 29%, 25% and 24% respectively.

Affected by the epidemic, most consumers will still choose to buy online. It is expected that online purchases will account for 86% of total purchases. 66% of respondents will choose to shop online via mobile phones, and 48% of consumers will choose to use computers.

The report also mentioned that due to supply chain impacts, prices of products during the holiday shopping season may increase. Therefore, 80% of consumers believe that discounts are the decisive factor affecting their Black Friday consumption. 63% of consumers hope that the discounts this year can be maintained at the same level as last year, and 18% of consumers hope that the discounts can be increased.

According to previous data, Amazon is still the e-commerce giant in Spain in terms of sales volume, ranking first among Spanish e-commerce platforms. AliExpress ranks second and is the fastest growing comprehensive e-commerce platform in Spain.

Since Spanish consumers prefer high-quality and low-priced goods, AliExpress has become their "new favorite". According to the Spanish shopping app analysis report for the first quarter of 2021 compiled by data analysis company Smartme Analytics, AliExpress surpassed Amazon with 62.5% of downloads, becoming the most popular shopping app in Spain. At the same time, AliExpress is also the app with the largest increase in downloads, with a year-on-year increase of 7.8%. Sellers who are interested in entering the Spanish market can use this as a reference .

Overall, Spain’s e-commerce market is one of the fastest growing in Europe. According to the survey, 90%   people shop online. It is estimated that by 2024, the e-commerce market capacity will reach 25.824 billion US dollars. Therefore, relevant sellers can plan and select products in advance and seize the traffic opportunities during holiday shopping seasons such as "Black Friday" to make a fortune.

Black Friday

Spain