The growth rate exceeds 100%, and the market size reaches 300 million US dollars! Cycling boom breaks out in Southeast Asia

Affected by the epidemic, the demand for outdoor sports products in overseas markets has increased sharply.

During the epidemic, due to the significant reduction in transportation capacity and restrictions on people's travel, people in Southeast Asia have successively adopted bicycles as their preferred means of transportation, and a large-scale cycling craze has erupted ...

It is reported that the annual growth rate of outdoor sports category exceeded 100% , and the market size exceeded 300 million US dollars . The demand for outdoor sports among young people in Southeast Asia continues to rise, and the potential of this market is gradually being tapped.

The demand for outdoor sports has surged, and the sales of both bicycle accessories and complete bicycles are very impressive. Data shows that in March last year, the turnover of bicycle equipment and repair services increased by about 100% compared with the previous year. In addition, the sales of electric bicycles, children's bicycles and leisure bicycles increased by 85%, 59% and 121% respectively .

Data from Southeast Asian e-commerce platform Lazada shows that in May last year, bicycle accessories products grew by 500% compared to the previous year. By June, this figure had grown to 800%.

In addition, products such as bicycle binders, road bikes, and cycling masks successfully made it onto the platform’s best-selling list, with keyword searches increasing significantly.

During April and May last year , the sales volume of a certain brand's products set a historical record on the Lazada platform, increasing more than 10 times. The brand's cycling glasses, gloves, helmets, headlights and other products were sold out as soon as they were put on the Lazada platform, and they were often sold out.

Indeed, in Southeast Asia, where the climate is suitable and the temperature difference between the four seasons is small , people's demand for outdoor fitness can be met, and such products have almost no off-season all year round. Coupled with the impact of the epidemic, the demand for such products will surely increase.

The editor learned that the customer base of a large number of non-professional riders is increasing in Southeast Asia , and the basic version products with high cost performance and non-professional type are more popular.

The editor would also like to remind potential sellers that such products with small size, light weight and simple operation are more popular among Southeast Asian consumers and help increase repurchase rates.

Southeast Asia

Lazada