The number of orders during the 4.4 promotion surged 4.5 times, and Shopee sellers entered a mode of explosive orders

Best-selling categories: 3C home appliances, fashion accessories and beauty products

The highlight of Shopee 4.4 promotion is the promotion mechanism and traffic that are closer to local young people , aiming to bring more explosive business opportunities to sellers .

After the big sale ended, Shopee sent a good news:

The number of products sold on the entire S hopee platform in the first two hours reached 6 times that of normal days;

Shopee’s in-app game matrix brings 80 million fun experiences every day;

Shopee Live has an average daily viewing time of 32 million minutes;

The overall Shopee Premium order volume increased 4.5 times compared to before the event.

The data also shows that Southeast Asian consumers have strong purchasing power. So which products are the most popular in this promotion?

Shopee said that in this promotion, 3C home appliances, fashion accessories and beauty and skin care became the most popular cross-border selling categories.

One of the categories that saw a notable increase in sales was fashion , with spandex T-shirts being a popular product in this category.

In addition to fashion categories , beauty and skin care products are also favored by many consumers , such as facial serums and body lotions, and the sales of these products also increased during the promotion period .

Home appliances were also recorded as a category with huge demand during the Super Shopping Day , with household items such as storage bins and cookware being the most popular products .

4.4 Super Value Shopping Day leads the "late night shopping craze" in Southeast Asia

In the post-epidemic era, younger and highly interactive Southeast Asian consumers have gradually developed the shopping habit of "ordering before bedtime" and the shopping needs of "buying while watching".

Shopee has insight into the growing trend of late-night shopping in Southeast Asia. During the promotion period, it uses market-wide traffic bonuses to stimulate consumer awareness and help sellers achieve an increase in orders.

Not only that, in order to help sellers gain more traffic bonuses, Shopee also invited local people’s favorite groups to live broadcast and attract traffic.

It is understood that during the 4.4 promotion, Shopee Live officially launched the live broadcast function to create a new interactive social shopping scene.

Through this function, brands and sellers can invite viewers, fans and even internet celebrities to join the live broadcast to enhance store exposure, establish positive interactions and enhance trust with consumers.

After the big sale ended, some sellers said that Shopee ’s 4.4 Big Shopping Day was of great help and the sales of our store achieved a certain degree of growth.

As the leader of e-commerce in Southeast Asia, Shopee’s sales data for each major promotion can also represent the shopping needs of Southeast Asian consumers. Sellers can pay attention to understanding consumer demand psychology and seize every opportunity for explosive sales.

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