Monthly income of more than 14 million! Another niche product is making a fortune overseas

Faced with the impact of the "red ocean track becoming saturated", many sellers have begun to dig deep into the following sub-tracks in order to survive, and some sellers choose to find breakthroughs in less eye-catching and unpopular categories.

A "nasal decongestant" that has become popular in overseas markets is a typical example. From a few orders per day and no attention, to soaring sales today, it is not only the No. 1 and most reviewed nasal decongestant product on Amazon, but also successfully topped the TikTok US best-selling list with the help of social media platforms, becoming the best-selling product on the platform.

BoomBoom seizes consumer demand

According to information, this "nasal clearance magic tool" belongs to BoomBoom, a brand focusing on nasal care and respiratory health, and was founded by John around 2017.

Its main products are innovative nasal suction sticks, which have won the favor of a large number of consumers and have been successfully sold out in many countries around the world.

The story of BoomBoom began when John was young. At that time, he suffered from allergic rhinitis. In order to breathe more comfortably, he underwent a deviated nasal septum surgery after an injury while playing basketball. As he had been used to breathing through his mouth for many years, it was difficult for him to suddenly switch to breathing through his nose.

Later, John came across the nasal suction stick by chance during a trip. After trying it, he was shocked by the feeling of stimulating the nasal cavity and opening the airway. According to his description, the cool and refreshing aroma made him feel more awake and focused. So John brought this product back to China and excitedly introduced it to people around him.

After a certain market survey, John found that many young people in the US market have "breathing anxiety", such as office workers and students who feel sleepy and stressed; have difficulty breathing during exercise; and have nasal congestion during the change of seasons. Based on this, John decided to cooperate with American scientists to develop a more efficient, safer and more effective nasal suction stick.

Thus, BoomBoom was officially born.

In 2018, John took BoomBoom products to participate in an American reality show, where he generously promoted the product to the audience. With this opportunity, BoomBoom's "nasal clearance magic tool" was known by a large number of users, widely spread in the market and became popular.

According to the official website, BoomBoom's "Nose-clearing Artifact" uses an organic cotton core with specially blended essential oils and mint added to it. It smells fresh and comfortable, allowing users to experience unprecedented breathing. Its benefits include helping the nose to ventilate, making users more accustomed to breathing through the nose, bringing a good mood, keeping the mind refreshed, being small and portable and can be put directly in your pocket, and the refreshing effect can last for a month.

Thanks to this, BoomBoom products have received positive reviews from a large number of users, with an independent website rating of 4.76. Among them, a user said, "The first time I smelled the scent of Boom Boom, I was simply amazed. It made me instantly sober and my sinuses were ventilated. I will definitely repurchase this product indefinitely. I also gave a few to my children, and they also loved it." "I like the winter mint scent the most. It makes my mind clear and my nose ventilated. I can feel it entering my throat. I love it so much. It is a good product worth trying." In addition, there are office workers and students who call it "a portable oxygen tank."

Today, with the support of the founding team and countless users, BoomBoom has become the No. 1 and best-reviewed nasal suction stick on Amazon, and is sold in 13,000 retail stores across the U.S. In addition, it has also recently become a popular TikTok app.

With strong support from social media, its monthly sales reached nearly 15 million yuan

In fact, at the beginning of its establishment, the daily sales volume of BoomBoom nasal clearing sticks was only in the single digits, and the unit performance could be said to be very poor.

However, since August last year, the videos it posted on TikTok suddenly became popular, attracting a large number of new groups, and product sales have increased significantly since then.

Data shows that as of press time, BoomBoom's sales in the U.S. on TikTok Shop have reached 405,200 orders, with total sales as high as US$7.2732 million (approximately RMB 53.02 million), successfully making it to the best-selling list of health products last month.

It is worth mentioning that in the past month, BoomBoom has achieved an impressive performance. FastMoss data shows that in the past 28 days, its small stores in the US area sold a total of 160,400 nasal clearing sticks, with total sales reaching US$1.989 million (approximately RMB 1,447.7).

BoomBoom's popularity is partly due to its grasp of overseas consumer demand. In recent years, the size of the health care product market has been steadily increasing, and the nasal clearing stick, as a sub-category, is standing at the forefront of huge development potential. In addition, the young generation has strong purchasing power and is more receptive to and in demand for such products, which has further driven its sales growth.

On the other hand, BoomBoom’s success is even more inseparable from the strong support of social media platforms.

In addition to its independent website and Amazon, BoomBoom has also expanded into platforms such as TikTok, YouTube, Instagram, and Facebook, and has promoted sales by releasing short videos, collaborating with influencers, and live streaming. It can be said that it has achieved full success.

Taking TikTok as an example, the number of fans of BoomBoom's official account has reached 51,800, and the number of likes for its works has exceeded 2 million. The content it publishes is mainly interesting content such as real street trials and sharing of feelings, product demonstrations, etc., which fully introduces the use and experience of the product to users, thereby attracting a large number of new fans, which are later converted into orders.

In addition, BoomBoom is also actively cooperating with top influencers, with more than 9,900 related influencers and more than 16,000 videos promoting products. In terms of content, influencers usually post videos about using nasal clearing sticks to relieve nasal congestion and refresh the mind, which are closely related to real life. This approach not only greatly increases product awareness, but also accurately attracts more consumers.

In addition, BoomBoom also keeps up with social trends and attaches great importance to live streaming. At present, the brand has more than 9,400 live streaming sessions, with 3,039 live streaming sessions in the past month. The sales brought by live streaming reached 34,700, with total sales of US$385,200.

Overall, BoomBoom has done a very comprehensive job in marketing, operating official accounts, cooperating with influencers, and live streaming. This whole set of strategies has attracted a large number of users to understand and pay attention to the brand, and successfully promoted product conversions, which can be called a "god assist" for new brands.

At present, the BoomBoom nasal awakening stick is no longer limited to the United States. It is also popular in many countries and regions such as the Philippines, Thailand, Japan, Singapore, etc. It is a hot-selling product favored by the local younger generation of consumers.

The popularity of BoomBoom demonstrates its accurate insight into consumer needs and highlights the powerful boost of social media marketing. In the future, with the continued growth of health consumption demand and the further development of social media platforms, BoomBoom may continue to expand its influence in the global market and become a benchmark brand in the field of nasal care.

For other brands, its success story is undoubtedly a model worth learning from. That is, in a highly competitive market, if you want your brand and products to stand out, you must grasp the segmented needs and make good use of the power of social media.