The 2022 product selection trends are released, and these categories may be hot-selling!

The holiday shopping season has passed, and with the arrival of the new year, the e-commerce industry has begun to gradually return to normal. In the first quarter, there is no longer a large influx of customers to buy holiday goods. At this time of year, some evergreen products that can be sold all year round will stand out.

Recently, Jungle Scout has released a product selection guide for the first quarter of 2022 by studying consumer shopping trends. In 2022, the following categories may see hot sales.

1. Sports and fitness products

In the new year, many consumers have made up their minds to start exercising to get a perfect body, which provides a great opportunity for sellers on e-commerce platforms. According to the latest Jungle Scout Consumer Trends Report, 104% of consumers are more likely to buy fitness and sports equipment online rather than in physical stores.

2. Fitness shoes and clothes

In line with the trend that more people plan to start fitness in the new year, these consumers who buy fitness equipment should also buy new fitness clothing and shoes suitable for fitness. Jungle Scout recommends that sellers in the footwear category can try fitness footwear products. Jungle Scout also said that if you can launch a sufficiently unique product and use platforms such as TikTok for marketing, this can greatly increase product sales.

3. Beauty and personal care products

During the epidemic, many self-care and beauty routines have emerged to promote personal and mental health, which has also stimulated the emergence of more and more self-care, personal care and beauty products to a certain extent. In the new year, consumers hope to become more beautiful, so Jungle Scout expects that the hot sales trend of beauty and personal care products will continue for some time.

4. Super Bowl Party Decorations

The Super Bowl is held every year on the last Sunday of January or the first Sunday of February. It has been the most watched television program in the U.S. for many years. For fans, this day is a day to gather with friends and family to watch the best players compete for the Lombardi Trophy.

This is also an opportunity for e-commerce sellers to make money from traditional festivals. Jungle Scout said that this time of year, searches for party essentials such as decorations, cups, napkins and balloons increase.

5. Festive products

There are two special holidays in the first quarter of each year: Valentine's Day and St. Patrick's Day. One celebrates love, the other is about parties. On these two days, consumers are willing to pay for the festive atmosphere, and sellers on e-commerce platforms are also profitable on these two days. Jungle Scout specifically reminds you that Valentine's Day candies may bring unexpected surprises .

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