Tmall sells big and ventures into cross-border business, and will create a listed company

Success both at home and abroad!

Having a refined and comfortable life in the intervals of busy work is the pursuit of the new generation of young people. How to make small spaces such as bathrooms, kitchens and balconies more spacious? How to decorate coffee corners, cloakrooms and bedrooms more exquisitely? In various life scenarios, consumers' storage needs have gradually changed from flat to vertical, from "just put it in" to maximizing the fine use of storage space.

The "storage trend" has emerged, and related storage tools have emerged. Taili Technology, a veteran player from Zhongshan , has been deeply involved in this field and has finally become a giant in the Tmall and JD categories. The company's vacuum storage bags have been ranked first on the Tmall platform from 2020 to 2023.

The latest news shows that Taili Technology ’s capitalization process has made significant progress and is one step closer to listing.

Taili Technology's GEM IPO enters the "registration stage"

Recently, the Shenzhen Stock Exchange's issuance and listing review information disclosure website disclosed that Taili Technology's GEM IPO review status has been changed to "submitted for registration". After completing the five steps of listing, Taili Company has finally entered the "registration barrier".

In this IPO, Taili Technology plans to raise 542.23 million yuan, and the raised funds will be invested in Taili Wuhan production and logistics center construction projects, R&D center construction projects, information system upgrade projects, and supplementary working capital projects.

As an old player in Zhongshan founded in 2003 , Taili Technology has been deeply engaged in the field of multi-category household storage products . Its main products include vacuum storage bags, wall-mounted storage products, vacuum food and file bags and other storage products, as well as boneless inflatable tents and puncture-proof and cut-proof gloves and other outdoor and protective products. They are widely used in home life scenes such as bedrooms, bathrooms, kitchens, living rooms, balconies, travel, and outdoors, as well as various customers such as aerospace, military, hospitals, banks, etc.

After more than 20 years of deep cultivation in storage , Taili Technology has made a name for itself with the "magic" of space reduction, and its revenue data is very impressive. The operating income in 2021, 2022, 2023, and the first half of 2024 was 622.9766 million yuan, 637.8514 million yuan, 835.2726 million yuan, and 543.6216 million yuan, respectively, and the net profit attributable to the parent company was 43.5838 million yuan, 58.8355 million yuan, 84.9577 million yuan, and 51.7721 million yuan, respectively. In 2024, the company achieved operating income of 1.02 billion yuan and a net profit of 88.134 million yuan.

Tmall and JD.com are the leading players in small categories! They have made remarkable achievements in cross-border business

Vacuum storage bags and vertical wall storage products are well-deserved flagship products of Taili Technology. Searching for keywords such as vacuum storage compression bags and bathroom storage racks on well-known domestic platforms such as Tmall and JD.com, you can find that many products of Taili Technology are firmly on the hot-selling list. After years of industry accumulation, Taili Technology has become a leading player in small categories on Tmall and JD.com!

On the Tmall platform, the company's vacuum storage bag market share in the past three years was 27.98%, 22.24% and 22.13% respectively, ranking first in market share; in the past three years, the company's vertical wall storage product market share was 1.40%, 1.45% and 1.44% respectively , ranking top 5 in the market.

On the JD platform, the company's vacuum storage bags also ranked first, and vertical wall storage products ranked second. In 2023, it won the JD "Experience Pilot Award".

In the past two years , Taili Technology has focused on brand building and owns several self-owned brands such as "Taili", "LEVERLOC", and "Yishang". It has also implemented an omni-channel strategic layout, gradually upgrading from the traditional distribution model to a model that focuses on online sales, supplemented by offline sales, and gives equal weight to domestic and foreign sales.

In terms of offline sales, it has become a global supplier for domestic and foreign retail giants such as IKEA, Walmart, RT-Mart, and China Resources Vanguard, and its products are exported to more than 160 countries and regions around the world . It is worth noting that Taili Technology is the only vacuum storage bag supplier for IKEA in China. Overseas online sales have been deployed on well-known overseas e-commerce platforms such as Amazon, Lazada, and Shopee.

Taili Technology has bravely ventured into cross-border business as a category giant of Tmall and JD.com, and has continued to achieve remarkable results in the overseas online market.

In 2019, Taili Technology officially entered the cross-border e-commerce market, catching up with the rapid development of the industry and achieving rapid growth in performance. As the company's main overseas battlefield, the Amazon platform has become the main driver of revenue growth. In terms of time periods: from January to June 2024, Amazon's revenue reached 91.762 million yuan, accounting for 23.12%, second only to Tmall and Douyin, and increased by 48.7601 million yuan from January to June 2023, an increase of 113.39%; in 2023, Amazon's platform revenue reached 105.2028 million yuan, accounting for 18.2%, and sales revenue increased by 47.0494 million yuan from 2022, an increase of 80.91%.

The brand is favored by overseas consumers, and Taili Technology's main products have been successfully selected into Amazon's Best Seller , Amazon's Choice, and #1 New Release lists. Data shows that its vacuum storage bag products have a market share of 6.03% on the Amazon platform.

A good start in 2025! Cross-border e-commerce investment should continue to increase

As a beneficiary of the growth dividend of cross-border e-commerce channels, Taili Technology is continuing to increase its investment in overseas online markets. In the first quarter of 2025, it negotiated cross-border transportation and packaging business with overseas e-commerce or supply chain companies such as Pinduoduo's overseas version Temu, Xiyin, and YTO Express, which is expected to bring new business growth points in 2025.

Based on the actual operating conditions in January 2025 and the continued growth of cross-border e-commerce platforms such as Amazon, Pinduoduo and JD.com , Taili Technology expects to achieve operating income of RMB 282.0992 million to RMB 313.3135 million in the first quarter of 2025, an increase of 12.55% to 25.00% over the first quarter of 2024, and achieve net profit attributable to shareholders of RMB 20.0987 million to RMB 21.5630 million, an increase of 3.38% to 10.92% over the first quarter of 2024.

In recent years, storage product players , led by Taili Technology, have risen rapidly and successfully occupied a place in relevant subcategories in the domestic and overseas markets, such as Jialian Technology and Tongda Chuangzhi. Behind the numerous excellent players, the entire industry has huge development prospects. Data shows that the market size of vacuum storage products on major domestic and overseas e-commerce platforms has exceeded 2 billion yuan, and the market size of vertical wall storage products has exceeded 10 billion yuan.

When consumers buy storage products, in addition to basic usability and durability, they also pay more attention to the convenience, decoration, safety, environmental protection, fashion, personalization and other features of storage products. Various consumer demands help the market pie to continue to grow.

According to Euromonitor data, the global household goods market is expected to reach US$851.984 billion in 2025. The global household goods market is mainly concentrated in Europe, the United States, China, Japan and other countries or regions. At the same time, emerging markets along the "Belt and Road" also have huge development potential. The China Plastics Association pointed out that China's plastic processing industry has jumped out of the traditional model of exporting mainly to developed markets in Europe and the United States, and has achieved fruitful results in the construction of emerging markets along the "Belt and Road".

At present, the proportion of sales of storage products industry through Internet e-commerce platforms is still low, but enterprises in the industry have begun to actively deploy in the field of e-commerce. Taili Technology has set a good example. How many outstanding players will emerge in the field of storage products? Let's wait and see.

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