Every session was sold out! A number of independent websites and experienced Latin American sellers shared their secrets for explosive sales

On April 12, the "2023 Sixth Cross-border E-commerce Network Marketing Conference" was held in Shenzhen, hosted by Ennet , sponsored by Anjun Logistics , and strongly supported by partners such as Timely Language and Wondershare Technology . In yesterday's independent station and Latin American special sessions, the guests made many professional sharings on the current and future development of the industry, which were full of practical information and won enthusiastic responses from the audience .

Independent Station Special: The market is very different now

"The era of spending money to buy traffic is over," said Fan Li, vice president of Xike. Today, many new trends have emerged in cross-border independent station marketing, such as more and more refined operations, more and more emphasis on channel diversification and marketing integration, and more and more emphasis on "product + content is king". How to build a refined operation system? Fan Li believes that user insight is the first step , and it is necessary to have good insights into user needs, market, category trends, etc.; the second is refined operation, and to do a good job in the stratified operation of products and users ; the last is refined marketing , which should focus on channel diversification and marketing integration, and close integration of products and content .

The market is changing rapidly, and marketing is also changing accordingly. Wondershare Vice President Zhang Zheng pointed out with data that in the current context of uncertainty in the macro environment and intensified industry competition, social media platforms, as the main platform for the creation and release of video content, have attracted the attention of more and more marketing practitioners. However, in the traditional video production model (live shooting mode), the labor cost is very high, it is difficult to find foreign actors, it is difficult to adapt to multiple languages, the production cycle is long, and the script lacks creativity, which has become a "chronic problem".

It is not just video marketing that needs AI assistance. Nowadays, independent websites are also gradually undergoing digital transformation. Bai Tao, founder and CEO of Timely Language, said that more and more cross-border sellers are beginning to seek brand transformation, but in this transformation process, the requirements for refined operation management are higher. Commodities, logistics, and services are the three elements of e-commerce. If each link relies solely on manual labor, it will face huge cost and efficiency problems. Therefore, the demand for digital and intelligent tools is only increasing.

If we talk about the hottest existence in the cross-border circle this year, it must be ChatGPT. Its emergence has brought a lot of new thinking to cross-border e-commerce, and many sellers have applied it to actual work. Earlier, Jihong Co., Ltd. had publicly disclosed a data on the effectiveness of ChatGPT. At this meeting, Mao Hongbo, CTO of Jikeyin (a subsidiary of Jihong Co., Ltd.), also shared the actual application of ChatGPT, including the main application scenarios and usage methods.

"Without advertising, it will be very slow to build a brand," said Ouyang Jingjing, CMO of Sanmai Intelligent Technology (Shenzhen) Co., Ltd., a leading seller of e-Bike. She believes that DTC brands must rely on advertising marketing to fire the first shot when going overseas, but products with different average order values ​​have different choices of marketing channels. For example, products with high average order values ​​can choose Google ads as the main conversion path and Facebook ads as a brand promotion portal to assist conversion.

In the past, the European and American e-commerce markets were mature, so they became the first choice for many sellers to go overseas. But now, the European and American trade environment is full of uncertainty, and emerging cross-border markets such as the Middle East, Southeast Asia, and Latin America are accelerating their development. Chuanliu CEO Wu Jiayang pointed out that in the stereotype, many emerging markets are just dumping markets for China's low-end products , but in fact, last year alone, the average customer price in Southeast Asia , Latin America , North Africa , the Middle East and other markets has been quite considerable , and the sales performance of high-priced products has been outstanding, and there is a lot of room for the development of independent stations in these emerging markets.

In addition to giving an in-depth speech on the topic, Yu Linlin, head of Hongque KOL operations, also held a roundtable discussion on the theme of "Marketing and Product Layout in the Transformation Season of Overseas Marketing" with Fan Li, Ouyang Jingjing, Wu Jiayang, Shenzhen Independent Station's top seller CEO FY, and Youlianhui founder Gu Xiaobei.

The independent station special session ended successfully with professional and wonderful sharing from all the guests.

Latin America Special: Bonuses are being released, and there are guidelines for entering the market

Multiple data show that the growth rate of the Latin American e-commerce market has ranked among the top, and the dividends are gradually being released . However, for sellers, this market is still relatively unfamiliar, so this time, Ennet invited several cross-border platform managers and sellers who have been deeply involved in Latin America to give keynote speeches . In addition, the managers of various platforms analyzed the hot-selling products in popular Latin American markets such as Brazil, Mexico, Chile, and Colombia based on platform data.

" Nowadays, more and more unicorn companies are choosing Latin American markets such as Brazil as one of their overseas destinations, so it has become a battleground for gold digging in recent years, " said Wu Jun, head of category planning and market insights for Latin America at AliExpress. He was impressed by the large size and high growth of the Latin American e-commerce market. He also used Brazil as an example to illustrate the advantages of Chinese sellers entering this market, "In recent years, China-Brazil relations have gradually warmed up, and consumers' demand for cost-effectiveness has matched China's advantageous supply . "

When entering a new market, how can consumers see the product and generate a desire to buy? Obviously, marketing is essential. Lin Rundong, the overseas e-commerce industry manager of TikTok for Business, also provided sellers with a lot of practical tips on community management for the Latin American market. At the meeting, Lin Rundong also classified the important marketing nodes in various Latin American markets and pointed out the key points for sellers to achieve explosive sales.

The blue ocean market is bound to be highly competitive. Are sellers really suitable for entering the market? Aaron Xiao, Business and Regional Development Manager of Meikeduo China South China, said that there are "great opportunities" because there are relatively few Chinese brands in the Latin American market, and the average customer spending in the Latin American market is higher than that in Southeast Asia. Aaron Xiao also shared the Latin American consumer portrait, hot product discovery and traffic diversion, and hot-selling products at each site at the meeting.

Logistics is an essential part of e-commerce. Jerry Chang, head of the overseas business department of Anjun Logistics, said that timeliness is the top priority of logistics, so the key infrastructure of e-commerce logistics, such as airport ground handling, import and export customs clearance, consolidation warehousing, parcel collection, distribution, trunk transportation and parcel delivery, must be sound. In addition, as one of the strictest customs in the world, Brazil's B2B and B2C customs clearance generally face pain points.

Only by choosing the right products can you achieve explosive sales. Simply following the trend of selling hot-selling products is not the only option. Heidi, channel manager of Shopee South China, said that sellers should not blindly follow the hot-selling category list. When selecting products, sellers should still base their selection on their own advantageous supply chain , pay attention to local market current affairs, and keep up with consumption trends .

"Sometimes the products are similar, but the traffic and sales volume vary greatly. Why?" Cherry Chen, the person in charge of investment promotion at the Falabella platform, asked a question that has puzzled everyone for a long time. How to solve it? Cherry believes that sellers can refer to brands that are popular with local consumers, understand their sales, promotion and communication methods, and then put the same products on the shelves.

As a top seller who has been deeply involved in the Latin American market for many years, Shengqi Group VP Li Xiaowen said that the Latin American market does have good profit margins and overall market atmosphere, and is a market worth investing in, but sufficient market research must be done in the early stages to improve investment efficiency. However, he also mentioned that without the advantage of local resources, the Brazilian market would be difficult for Chinese sellers to penetrate.

In this event, Eloisa, senior brand consultant of Meikeduo South China, also held a roundtable discussion on the theme of "Category Analysis and Development Direction of Latin American Market" with Li Xiaowen, Jerry Chang, Zhong Zuogui, Sales Director of Shenzhen Chuansheng Technology Co., Ltd., and Mendes, head of Meikeduo of Shenzhen Xinjike Cross-border E-commerce Co., Ltd.

Yesterday, the "2023 Sixth Cross-border E-commerce Internet Marketing Conference " hosted by Enen.com has come to a successful conclusion in Shenzhen. The two-day agenda was full of practical information. I believe that the sellers present also gained a lot. They absorbed the experience of senior industry insiders at this conference and ushered in the good news of explosive orders!

Independent website

Latin America