What is A+ Plan? A+ Plan Review, Features

AliExpress's "A+ Plan" is a promotion plan for AliExpress+ core merchants on the platform homepage, which aims to support core merchants in completing their overseas brand expansion. In this process, AliExpress will open up high-quality overseas channels for core merchants, provide technical support, and provide core resource subsidies, and then combine the core merchants' own off-site promotion and on-site operations to achieve a common brand expansion overseas. The plan was launched in November 2011.

Program Content

1. Sellers independently generate links for off-site traffic.

2. The seller can check the off-site traffic effect at any time in the backend.

3. Provide incentives to sellers who bring more accurate traffic outside the site.

4. Provide suggestions on overseas off-site traffic generation and provide online and offline training courses from time to time.

Advantages

1. Sorting priority

Strong exposure will make you stand out quickly among hundreds of thousands of sellers.

2. Exclusive identity

Enhance buyers' trust and quickly increase the number of orders.

3. Preferential rates

The lowest transaction fee is 3%. The cost saved is profit, which helps sellers gain more benefits.

Registration Requirements

Condition 1

1. Positive review rate>=97% 2. Dispute rate<=3.5% ;

2. The transaction rate of not selling is less than 1% ;

3. Monthly transaction amount: more than US$5,000 for 3C industry; more than US$3,000 for non-3C industry.

Condition 2

1. eBay background: number of favorable comments >= 1000; favorable comment rate >= 99% ;

2. DHgate background: 4 stars and above; number of transactions >= 200; favorable comment rate >= 98% ;

3. In addition to conditions 1 and 2, AliExpress will also refer to your business data on AliExpress.

use

First, you need to log in to the seller’s backend and successfully enter the [A+ Plan-Self-delivery Effect Statistics] entrance.

Find the location as shown in the picture, generate a link for tracking off-site traffic data, and give it to the person in charge of off-site traffic, such as an influencer or someone in charge of traffic. All off-site traffic to AliExpress can be set, so that everyone can track the effect and make decisions on the next channel selection and influencer cooperation selection.

Features

1. Platform core resource subsidies    

The core resource subsidies opened by AliExpress in the "A+ Plan" mainly include: the focus image resource position on the PC homepage, the middle column resource position on the PC homepage, the mobile homepage resource position and the precise push on the APP. This is also the first time that AliExpress has opened up core resource positions to sellers, and at the same time opened up precise and targeted display for thousands of people, helping sellers to accurately expose their brands on the platform.

2. Open up overseas marketing channels

(1) Brand exposure: Brand exposure is generated directly from the time when buyers start to pay attention to a product and then consider whether to buy it. The channel strategy also needs to gain more exposure from the very beginning. The media that should be selected should be those with large audiences, high attention, and high popularity. The other channels are news and video promotion channels .

(2) Attract visits: There is attraction to the store’s brand between the time when the buyer is considering purchasing and evaluating. If the buyer is interested in purchasing, he or she will check out some professional reviews or related websites with vertical content to view such products .

(3) Influencing decision-making: Between product evaluation and purchase, buyers will look at recommendations from relevant influencers, friends, and the product’s own price-performance ratio before making a purchase decision. Appropriate shopping decisions can help recommend products to core users and build word-of-mouth, and can also convey good product discounts and excellent price information to buyers .

(4) Repeat purchase: Between purchase and fans, how to make buyers become core fans is also very important. After the first purchase, when the store launches new products or holds a promotion, social media is a better communication channel.

3. Achieve access to marketing channels and delivery of services

First, the AliExpress platform has completed the docking of all advertising products with Google and Facebook; at the same time, 13 top-ranked Deal Site shopping guide channels in Europe and the United States, such as the United States, Spain, and France, as well as the AliExpress Internet celebrity task platform are also under product development; secondly, for the Google and Facebook advertising platforms whose products have been deeply docked in the first phase, agents can also provide analysis, planning, delivery, and optimization services. Sellers can directly select agents with e-commerce delivery experience through the AliExpress A+ plan background and obtain intimate services from high-quality Google and Facebook agents.

4. Target audiences accurately

The key to precise delivery lies in two aspects: core users and expanding similar users.

(1) Core users

To find the core target group most accurately, you first need to know the language, gender, region and demographic information of the audience; secondly, further refine the target group. Both Google and Facebook have a large amount of access information and population information, and can preliminarily select users whose interests and hobbies are related to the products sold by the seller; finally, with the help of AliExpress and Google and Facebook big data, on the basis of achieving potential customer promotion, find core users through online channels, and carry out more precise marketing for new store visitors and old customers .

(2) Similar core users

By leveraging the technology of Google and Facebook and using core user portraits, we can analyze which behaviors in the system are similar to those of core users, and find more similar users as target users for further delivery.