What is True & Co.? True & Co. Review, Features

What is True & Co.? True & Co. Review, Features

True & Co. is a data-driven internet lingerie brand that lets shoppers find their perfect-fitting bra by answering a simple quiz.

About True & Co.

  • True & Co. is headquartered in San Francisco. Its solution is an online quiz, the results of which can tell women the correct bra size. After purchase, customers will receive 5 bras, and users can return any styles they don't like.
  • True & Co. uses online data to help women scientifically find underwear that suits them. Users log in to the website and take a quick Fit Quiz test to get a series of underwear styles of appropriate sizes recommended by the website. This set of tests made True & Co. popular soon after its establishment. True & Co. not only represents niche brands such as Blush, but also well-known brands such as Calvin Klein.


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