Alibaba Dai Shan: Tmall Double 11 in 2022 will present more warmth, kindness and greenery

On October 24, the 2022 Tmall Double 11 press conference was held online. Dai Shan, president of Alibaba's domestic digital business sector, said: This year's Tmall Double 11 will do a little more and show more warmth, kindness and greenery.

Tmall Double 11 has come to its 14th year. Especially in the past decade, Tmall Double 11 has grown from a shopping festival that rewards consumers to a container of kindness that accommodates more possibilities, sees more groups, and pays attention to more beautiful things.

Tmall Double 11 in 2022 will present more warmth, kindness and greenery

Care for growth, more warmth

On October 21, the "Tmall Double 11 Recruitment Season" event was launched. Alibaba, in conjunction with a third-party recruitment platform, linked up with more than 80,000 merchants on Tmall, Taobao and other platforms, and released more than 600,000 e-commerce positions, 80% of which were full-time employment.

During this year's Tmall Double 11, the group of entrepreneurs born after 2000 received special attention. It is reported that there are nearly one million "post-2000" merchants on Taobao, and most of them participated in Tmall Double 11 for the first time this year. For this reason, the platform set up a "Tmall Double 11 College Student Practice Special".

"We hope that more post-2000s merchants can be discovered, seen and supported, and start businesses, grow and gain here," Dai Shan said.

A little more kindness above business

In addition to focusing on young people, this year's Tmall Double 11 also focuses on the elderly. "Solving the most pressing problems in the lives of the elderly will bring more kindness to society," Dai Shan said at the press conference.

During Double 11, Tmall will work with the Chinese Society of Gerontology and Geriatrics to launch the "Yellow Armrest Plan" specifically for elderly people living alone, focusing on the key links in home-based aging-friendly living so that the elderly group can have "support in their old age". In addition, Tmall Health will also launch free hearing tests and hearing aid donation activities with hearing aid merchants.

During this year's Tmall Double 11, more agricultural products moved from the back row to the front row. It is reported that Tmall will launch the "One More Agricultural Product" initiative during Double 11, calling on each Taobao live broadcast room to bring one more agricultural product, so that more high-quality agricultural products can be seen and the land can shine.

During the Tmall Double 11 this year, "Charity Baby" will usher in a peak of donations, and the donations will be used to protect Yangtze River dolphins, care for hearing-impaired children, and care for the health of mothers and babies in underdeveloped areas. The reporter learned that after 16 years, Charity Baby will be upgraded this year, becoming more transparent and traceable. Users can see which charity project each donation has flowed to on the Taobao end.

Tmall will launch the "One More Agricultural Product" initiative during Double 11, linking up with Taobao live broadcast rooms to help farmers

Low-carbon life, more greenery

Last year , Tmall launched the Green Venue for the first time during Double 11, leading a greener and low-carbon lifestyle. It is reported that this year's Green Venue will also be fully upgraded to provide more green and low-carbon labeled products with richer categories. At the same time, consumers can open an 88 Carbon account to participate in carbon reduction conveniently and interestingly.

The reporter learned that Cainiao will push nearly 100,000 Cainiao stations across the country to upgrade the "Return Box Plan" and use more intelligent IOT devices. It will also join forces with thousands of merchants to launch a Double 11 campaign to reduce carbon emissions by 50g for each package. It is expected that more than 150,000 products will be included, and a low-carbon Double 11 will be created throughout the entire chain from products, packaging materials, to recycling and regeneration of packaging materials.

Tmall Double 11 is becoming increasingly green, with more green electricity used this year, an average daily increase of about 30% compared to last year.

Tmall Double 11 is a commercial consumption venue, it is also a Double 11 where young and old people can be seen, a Double 11 that leads a low-carbon green lifestyle, and a Double 11 that can create more value beyond business.

"To make consumers' lives better and bring more warmth, kindness and greenery to society, we need to trust each other, move forward hand in hand, and believe in the power of trust." At the press conference, Dai Shan said, "Whether it is an old friend or a new friend this year, I want to say 'thank you', thank you for your companionship along the way."

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