Every autumn , European and American consumers start to prepare to "change their makeup" and put on indoor home furnishings suitable for the autumn and winter seasons . On the eBay platform, home textiles and interior decorations will usher in a peak in sales, and the intensive festivals in the fourth quarter will also lay the foundation for the hot sales of holiday and party supplies.
Trend 1 : Higher demand for home textiles
Most European and American countries have four distinct seasons. As the weather turns cold, home textiles that can keep out the cold and keep warm become a "must-have". According to eBay Ads data, from September to January of each year, the sales of quilts on eBay Germany will increase by about 30% to 50% compared with the annual average; from October to December, the sales of carpets and carpet floors will increase by about 20 % to 40 % compared with the annual average . Home textiles are also an advantageous category for eBay Chinese sellers, which are widely recognized by consumers in the US and European markets. They are particularly advantageous in the subcategories of bedding , carpets and kitchen home textiles . The products with hot-selling potential include: duvet covers and sets, sheets, blankets and casual blankets, thin mattresses, pillows, duvet cores, etc. in bedding; square carpets, leather and fur carpets, small rugs, whole house carpets, etc. in carpets; table linen sets , napkins , placemats , etc. in kitchen and dining room home textiles .
Trend 2: Interior decorations welcome business opportunities
In addition to home textiles, European and American consumers will also buy other interior decorations when the seasons change to increase the atmosphere and comfort of the room. Whether it is a small and lightweight decoration or a large decoration that directly changes the feeling of the room space , there will be business opportunities. This type of product is also an advantageous category for eBay Chinese sellers, with a strong supply chain and high cost performance . High-potential selections that are expected to usher in business opportunities on the eBay platform include: posters and printed stickers , candles, decorative picture frames, vases, plastic dried flowers, etc. in small decorations; mirrors, lamps and ceiling fans, etc. in large decorations.
Trend 3: Holiday and party supplies are hot
As the holiday season approaches, holiday and party supplies will also start to sell well. On the eBay platform, the search volume for Halloween supplies, Thanksgiving supplies and Christmas supplies has increased significantly since October, and this trend will continue until late December. The sales of holiday decorations such as pumpkin lanterns, Christmas trees, decorative fruit plates, and holiday costumes are expected to continue to rise, bringing sales opportunities to sellers in Greater China.
In addition to grasping product selection trends, eBay also reminds sellers that environmental protection and sustainability have become important considerations for consumers when choosing home products. Therefore, our product selection should focus on the use of environmentally friendly materials. In addition, eBay recommends that sellers pay attention to corresponding after-sales services when expanding interior decorations, such as providing detailed installation instructions for large decorations and holiday items that need to be installed, and fully equipping the parts and tools required for installation , so as to enhance buyers' shopping experience and satisfaction.
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