Prime Day may be scheduled for July, sellers are looking forward to it

So, when will Prime Day be held this year ? How should sellers select products and prepare inventory before the big sale?

Prime Day may return in July

Amazon Prime Day has been held in mid-July almost every year since 2015. However, due to the impact of the epidemic, Amazon postponed Prime Day to October in 2020. In 2021, the company took a different approach and moved the promotion to June, which is the earliest time period so far.

Foreign media predicts that this year Amazon will return to its roots and bring Prime Day back to July. Judging from its previous dates, Amazon will choose a Monday/Tuesday or Tuesday/Wednesday combination. If Prime Day returns to July, it is expected to be on the week of July 11 or July 18.

Of course, it is not ruled out that Amazon will hold a big promotion in June like last year , because last year's Prime Day created record sales. If this year's big promotion is in June, it may be the week of June 20th.

However, at present, all parties are only speculating based on the situation in previous years, and Prime Day 2022 has not yet been officially announced. Amazon usually releases this information one or two weeks before the event .

Although the date is not yet determined, Amazon sellers' attention and expectations for the Prime Day promotion remain high.

A seller said: "We still have to look forward to Prime Day. If we don't move forward, we will fall behind. As the saying goes, those who have money can support us with their money, and those who don't have money can support us with their presence. We still have to have some hope."

Another seller said that the sales volume on the membership day could double or triple at most. To put it bluntly, the normal Longjiang pork trotter rice can be served with a chicken drumstick. The key is to have sustainable and stable orders. Some sellers believe that the opportunity of a big promotion cannot be missed, and they should cherish the opportunity to buy a lot of orders and the opportunity to clear inventory.

Sellers who are eager to try now need to prepare early. According to statista data, global online retail sales will continue to maintain strong growth, with an annual compound growth rate of more than 6.5%. In the next two to three years, fashion, toys, food and personal care and health will be the categories most frequently purchased by consumers online.

In the United States, sales of computers and consumer electronics rank first, and products related to clothing and home life, especially toys and hobby-related DIY products are very popular.

In addition to paying attention to consumer demand, sellers also need to make arrangements to stock up early.

Some sellers will advance their stocking cycle by 1-2 months

At present, many sellers are busy preparing for Prime Day. Taking Amazon's US site as an example, promotions must be submitted before April 29, and the goods need to be delivered to the operation center before June 20.

Taking into account various objective factors such as supply chain, logistics, weather, customs clearance, and transportation, Amazon officially reminds sellers to pay special attention to the following two aspects when preparing goods.

1. Make a stocking plan in advance to prevent untimely replenishment during the peak season

Considering the current epidemic situation in some areas, it may affect the normal processing and production of some factories, which in turn affects the sellers' stocking. At the same time, as the number of orders increases during the peak season, sellers need to make adjustments in the quantity and cycle of shipments /replenishment and make stocking plans in advance.

In terms of specific operations, sellers can refer to the sales volume in the peak season of previous years, consider the current market environment, estimate the sales volume in this year's mid-year peak season , and determine the inventory quantity; make scheduling plans in advance, negotiate orders with suppliers, and ensure the supply of goods; formulate the delivery/replenishment rhythm in advance, and follow the "small quantities and multiple times" delivery principle.

2. Pay attention to changes in logistics timeliness and adjust the delivery rhythm in time

The current domestic epidemic may have varying degrees of impact on port operations, truck transportation, logistics warehousing, etc. In addition, during the peak season, cross-border transportation and FBA warehousing may take longer than usual. Therefore, sellers should pay more attention to the latest situation, flexibly choose cross-border logistics transportation methods and reasonably plan delivery time.

Based on market conditions as of March 22, 2022, Amazon has estimated the average door-to-door shipping time.

Sellers can work out the latest delivery time based on the FBA warehousing cut-off time and transportation time estimate.

It is worth noting that it is now mid-April. If the goods prepared for Prime Day have not been shipped out by sellers, it is best to use express ships and air shipments for goods shipped to the United States, and it is best to use Qatar Airways and rail transportation for goods shipped to Europe.

Not only is preparation for Prime Day on the agenda, some sellers have even started preparing for Halloween and Christmas.

Seller S said that there are some uncertainties in the epidemic, and some areas will be sealed off and controlled, which is a big challenge for Amazon sellers to prepare stocks. Everyone needs to prepare stocks at least 1-2 months earlier than in previous years . If you have decided on a product, you must extend the preparation period to be on the safe side.

"Stocking must be done in advance. There is a lot of uncertainty in logistics and transportation. We have prepared several times more goods than usual. Some are stuck at the port, and some are floating in the Pacific Ocean. Recently, due to stocking up, the shipment volume is very large, and there is an illusion of a peak season!" lamented another seller.

Preparing goods in advance can certainly help to prepare for Prime Day and the fourth quarter peak season, but one seller expressed the sadness of most of his peers: "The goods from last Christmas are still sitting in the warehouse, and the payment for this Easter has not yet been received. Now we have to prepare goods for Prime Day and Halloween. Amazon sellers don't see any money, and all their funds are tied up in goods."

As the battle to prepare for Prime Day and the peak season begins, sellers will need to invest more funds, which is a challenge for some asset-light sellers.

In addition to stocking up, the logistics and advertising costs of the Prime Day promotion require a certain amount of investment. To a certain extent, the strong guarantee for sellers to have a surge in orders is funds. Doushabao and Shanghai Pudong Development Bank launched a cross-business loan interest rate reduction campaign to provide cross-border e-commerce sellers with a pure credit funding solution of "apply in as fast as 5 minutes, approve in 2 minutes, and receive in 0 seconds".

The annualized interest rate of cross-business loan products has been reduced by 1%. Sellers can save up to 7,949 yuan for a year if they spend 1 million yuan. After successful spending, they can also enjoy a seller liability insurance subsidy of up to 1,680 yuan.

This event has also been upgraded on the basis of the previous one. The specific upgraded experience is mainly reflected in two aspects:

1. Simplify the credit application process. Credit application does not require binding with a payment company in advance. Sellers can apply for credit after authorizing the store and know how much credit limit they have. It is easier to carry out subsequent operations after knowing the details.

Second, before spending, customers are no longer required to lock in the same payment company account, and different stores can be supported to lock in different payment companies. This allows sellers to actually feel that the operation steps are reduced and the reporting process is easier.

Mr. Zhang, who has already experienced it, said: "In the cross-border industry for many years, we not only consider how to move faster, but also how to move more steadily. In daily operations, we will pay attention to and maintain 3-6 months of cash flow. Financing channels are not only the driving force of business growth, but also a guarantee for our own business!"

The cross-business loan interest rate reduction activity uses a full percentage point interest rate reduction to help cross-border e-commerce sellers sell well on Prime Day . The activity ends on April 30. Sellers who need funds to prepare for the big promotion can check it through the Amazon merchant backend → Growth → Loans page, or add WeChat dowsure888 to learn more, or click the original text below to follow Doushabao Technology and receive Doushabao's "New Member Registration Benefit" in the dialog box .

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