With an annual shipment of 90 million pieces, Shenzhen Dama received two rounds of financing worth 100 million yuan in one year

Perhaps sellers have noticed that, relatively speaking, the capital market has become "calm" this year.

Some people say that it is "harder than climbing to the sky" to get some money out of investors at this time . The amount of financing is decreasing, and the amount that can be raised is also decreasing. However, Ennet found that this year, brands that focus on the global market are still more favored by capital, especially the top students in the market.

For example, Baseus, a Shenzhen-based overseas brand, completed two rounds of financing within eight months, with each round of financing reaching hundreds of millions of yuan.

3C overseas giants raised RMB 100 million in two rounds of financing this year, with monthly sales of over 10,000 units of single products

Last week ( December 11), Shenzhen Baseus Technology Co., Ltd. (hereinafter referred to as "Baseus") , a leader in the 3C overseas market, completed its A+ round of financing worth hundreds of millions of yuan . This round of financing was led by Shenzhen Capital Group, followed by China Construction Bank Emerging Investment, Gaorong Capital, and Yuexiu Industrial Fund.

It is reported that the investment obtained in this round will be used by Baseus for R&D investment and construction of domestic and foreign brand channels.

This is the second round of billion-yuan financing that Baseus has received this year (the specific amounts have not been announced).

In April this year , Baseus announced that it had completed a round A financing of several hundred million yuan, led by Shenzhen Capital Group and CICC Capital, and followed by Yuexiu Industrial Fund and Gaorong Capital . This was also the first financing since its establishment in 2011 .

In 2023, when capital has become cautious and picky and has tightened its purse strings, Baseus has "easily" won two rounds of financing in the overly calm primary market, both of which are in the billions of dollars. Why has it become a favorite of capital?

The answer is definitely inseparable from its market performance.

On Amazon, Baseus's products are selling very well. Searching by brand, you can see on the results page that many Baseus products have high sales.

In June this year , Baseus launched a new Bluetooth noise-cancelling headset on Amazon. In just half a year, the product not only had the Amazon Choice logo, but also appeared in multiple US and Asian category BS lists. Last month, it achieved monthly sales of 10,000 units .

The listing shows that in June of this year, a docking station product under Baseus was launched. Although the number of reviews was less than 500, more than 8,000 units of the product were sold in November. It was also listed in the BS list of multiple categories on the Amazon site, and even ranked 5th in the BS list of the USB Hubs category .

There are also many Baseus products that are recognized by Amazon buyers, such as charging cables, car mounts, etc., with monthly sales ranging from 1,000 to 5,000 pieces, and the rating scores are relatively high.

From the perspective of independent sites, the traffic of baseus.com is rising steadily.

According to Similarweb data, in the past three months ( September-November), the average monthly visits to baseus.com reached 666,700, and in November it soared to 710,000 . Its visit volume has soared in the rankings of category websites, US websites, and global websites.

In terms of regions, baseus.com's visits to the United States increased the most, up 87.06% in November compared to October , followed by mainland China, Hong Kong, Brazil and Russia.

It can be seen that whether relying on third-party platforms or establishing its own official website, Baseus has achieved good results.

With an annual shipment volume of 90 million pieces , Baseus holds many "firsts" at home and abroad

In April this year , at Baseus' first round of financing press conference, Chen Linsong, head of Baseus' design innovation, said that Baseus' gallium nitride fast charging chargers have achieved sales ranking first in the country and leading the world .

In terms of the entire charger category, shipments reached 90 million units in 2021 alone , making it the number one charger category in the country in terms of shipments that year .

In 2019 , Baseus launched the world's first 65W gallium nitride multi-port charger, entering a new growth track, and obtained China's first 120W gallium nitride fast charging CCC certificate with its R&D and innovation capabilities.

So far, Baseus has won more than 150 international design awards such as iF and Red Dot, and has applied for more than 2,500 patents . According to Qichacha data, it currently has 1,448 valid patent applications.

Speaking of its headphone category, Chen Linsong said that the brand's TWS Bluetooth headphones have accounted for more than 2.5% of global shipments .

Today, Baseus has gained the trust of more than 300 million users worldwide, with consumers in more than 180 countries and regions. It has also established offices in the United States, the United Kingdom, Germany, Japan, Singapore, Indonesia and other markets.

Starting with mobile phone peripheral products such as protective cases and protective films , Baseus realized that it had to make products with a certain threshold, so it gradually extended to the fields of charging, audio, car-mounted, office electronics, etc.

After all, in the 3C overseas market where there are many wolves , simply making products without technical requirements will only bring short-term benefits. The long-term survival of a brand depends on its real trump card, that is, innovative research and development capabilities.

In an interview with the media, He Shiyou, the founder of Baseus, said that Baseus is developing in stages. The first stage is design-oriented, making innovations in design and meeting quality needs in order to establish consumers' initial understanding of the brand.

The second stage requires deep innovation in design and technology to forge unique product power.

Once the food and grass are ready, the troops can set out. Therefore, in the third stage, Baseus began to create popular products, form a mature brand matrix, and condense consumers' brand awareness of Baseus.

The formulation and implementation of phased goals have made BASEUS achieve today’s great results.

In China, Baseus products have become the best-selling 3C accessories category on Tmall and Douyin; gallium nitride chargers have become the best-selling products in the country and lead the world.

Overseas , Baseus ranks first in sales in the 3C accessories category on AliExpress and Lazada ; it receives thousands of orders a day on platforms such as Shopee ; and many of its products occupy the BS list of categories on Amazon , with monthly sales of over 10,000 per item.

In November this year alone , Baseus had a huge sales volume in domestic and overseas markets. Relevant data showed that during the " Double 11 " promotion this year, Baseus' GMV increased by nearly 40% year-on-year , and the market share of its single product, the fast charging power strip, once again ranked first ; the GMV of the entire platform in the overseas market increased by nearly 80% year-on-year.

Not only online, Baseus is also focusing on offline, opening a large number of brand counters and experience stores at home and abroad. As of 2022, it has more than 600 stores in more than 180 countries and regions around the world, and more than 100 flagship stores.

In the 12 years since its establishment , Baseus has attracted 300 million users with new digital life as its anchor, and its brand has reached over 6 billion people . It has become a top brand in China's overseas expansion .

In conclusion:

It is often said that the 3C accessories market has cooled down, but a report by Digital Journal shows that its global size is expected to reach US$1.03 trillion in 2023 , growing at a compound annual growth rate of 8.7% . The compound annual growth rate of the mobile phone accessories market alone remains at 6.8%.

The market dividends of 3C accessories continue to be released, but this also means that competition is only increasing.

As far as 3C brands going overseas are concerned, Anker, which has already gone public, is the undisputed leader. UGREEN and PISEN, which are still queuing for IPO, are catching up strongly . Together with other brands that are coming one after another, Baseus has to face considerable competitive pressure.

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