SHEIN semi-hosted opening of new sites in five European countries to help sellers start their "European journey"

On August 27 , the cross-border e-commerce S HEIN (Xiyin) opened sites in five European countries in a semi-hosted model, fully supporting the global development of Chinese sellers with local stocking and fulfillment capabilities in Germany, the United Kingdom, France, Italy and Spain, further enriching the supply of high-quality products for Chinese sellers to overseas markets, and deeply empowering sellers' localized operations in different global markets.

Within three months of the first launch of SHEIN's semi-hosted model in the United States in June this year, SHEIN opened European sites in batches, aiming to bring exponential sales growth opportunities to semi-hosted sellers. A seller from the Ningbo small appliance industry belt has been looking forward to this for a long time: "Consumers can often imagine the use scenarios and even the taste of gourmet food when they see cooking small appliances, so improving the timeliness of fulfillment and delivery is crucial to improving consumer experience." Therefore, after the launch of SHEIN's semi-hosted model, he immediately opened sales on the US site and has achieved good results. Now, the exquisite and functional small kitchen appliances in his semi-hosted store can sell more than 100,000 US dollars every month.

Past sales data also show that consumers in the European market have a higher enthusiasm for fashionable and beautiful home appliances, so the gradual opening of semi-hosted European sites has also raised his expectations: "We make a lot of popcorn machines, marshmallow machines, waffle machines and other fun cooking appliances. The products are quite interesting and good-looking, which matches the main customer group of the S HEIN platform. Now we are waiting to go online and sell them on the European site as soon as possible ."

Unleashing the potential of many European countries, S HEIN semi-hosting helps sellers unlock new business opportunities

Europe is adjacent to Asia and borders three oceans, with a total population of over 740 million . It is not only culturally diverse, with a prosperous market and strong spending power, but also has the world's top level of online retail development. For cross-border sellers, the European market is a must-go place for going overseas . The report "The Current State of Digital Retail - Global E-commerce Market in 2023 " released by the overseas authoritative organization ECDB pointed out that the scale of the European e-commerce market has reached 690 billion US dollars in 2023, and it is expected to maintain an average annual compound growth rate of 7 % and exceed 950 billion US dollars in 2028 , and continue to move towards the trillion- dollar mark. Now the layout still has a first-mover advantage. The UK, Germany, France, Italy, and Spain markets that S HEIN semi-hosting model focuses on opening have a large base of netizens and strong purchasing power, which are the most mature treasure markets for European e-commerce.

In recent years, S HEIN 's active layout in multiple European markets has also shown considerable results. According to public market information, S HEIN currently has more than 45 million monthly users in EU countries and regions . Multiple market surveys also show that S HEIN 's expansion in the European market has shown a positive trend of rapid development this year. ECDB 's shopping app rankings show that in markets such as Italy, France, and Spain, S HEIN 's market share ranks first in fashion shopping apps and second in all-category shopping apps. It is a popular shopping app with national recognition .

In the booming European e-commerce market, fashion, consumer electronics, home furnishings, hobbies and leisure, furniture, personal care, DIY products and other categories are the most popular categories for European consumers to "buy, buy, buy" online, which is also highly consistent with the semi-managed high-quality categories that the S HEIN platform focuses on. Entering the market with high e-commerce maturity, relying on the top influential e-commerce platforms, and choosing high-demand product tracks, semi-managed sellers have the "right time and right place" to open the European market.

From the more active US market to the vibrant European region, the expansion of the market's geographical space not only means the expansion of product sales scope, but also tests sellers to have a deep understanding of the needs and preferences of different markets and adapt to the policies and compliance regulations of multiple countries. Overseas companies also urgently need cross-border e-commerce platforms as a backing to run through every link of marketing, warehousing, fulfillment , and payment . Professional overseas expansion has also become a must to gain a competitive advantage.

Focus on blue ocean categories, expand local resources and enable sellers to deepen localization

Entering 2024 , facing the accelerated pace of international e-commerce giants, complex trade environment and ever-changing consumer market, accelerating the in-depth localization of overseas operations has become a consensus in China's cross-border industry. Since the launch of SHEIN's semi-hosted model, tens of thousands of semi-hosted stores have opened on the S HEIN platform, and SHEIN has launched a series of support policies, continuously increasing investment and resources for sellers in this model.

Currently, under the semi-hosting model of S HEIN , cross-border sellers continue to enjoy the quick store opening policy of 0 entry fee, 0 monthly rent, and 0 commission. Sellers can not only obtain a full set of cross-border e-commerce customs clearance tips such as product development, production efficiency improvement, store operation, logistics warehousing, and compliance management, but also can use S HEIN's broad market influence to quickly open up sales channels, further explore localized operations, and seize market opportunities.

Just last month, after the list of more than 30 key supported categories under S HEIN 's semi -hosting model was announced, many categories including shoes, luggage, home appliances, home furnishings, sports and outdoor, consumer electronics, beauty and personal care also received more targeted support, such as exclusive price subsidies, off-site traffic delivery, 24- hour rapid price verification, and 1-on-1 exclusive operation docking after the end of the novice period, etc., increasing the exposure opportunities of blue ocean categories, allowing sellers to obtain the professional support they need for their operations and quickly gain a firm foothold in the overseas market.

At the same time, S HEIN has also cooperated with many leading cross-border logistics companies in China to launch "certified warehouses" for semi-managed sellers. Through cooperation with five major logistics companies , namely Wanyitong, Xiyou, Disifang, Koukouyi, and Yunquna , S HEIN provides cross-border sellers with professional warehousing resources with a total area of ​​more than 1.2 million square meters, covering many popular cross-border e-commerce markets such as the United States, the United Kingdom, and Germany . Under the semi-managed model, sellers, as the main body of fulfillment, can flexibly choose logistics and warehousing resources suitable for their own products and business needs in the "certified warehouse" provided by S HEIN and its partners , and improve the fulfillment management experience through one-stop management of orders and delivery processes, thereby achieving more efficient and cost-effective stable operations.

Yang Qin, a toy seller with 8 years of cross-border sales experience , once invested heavily in building his own overseas warehouse . He saw the long-term value of localized operations early on, but he didn't know that rash investment would bring huge operating pressure. Due to the unstable order volume, overseas warehouse construction requires capital costs and management efforts, and a single warehouse can only carry a small number of local orders. If you want to sell goods globally, you must have multiple warehouses. This thankless tossing made Yang Qin miserable. The professional overseas warehouse service provider introduced by S HEIN can help sellers like Yang Qin solve cross-border logistics problems. Yang Qin is also very optimistic about the prospects of going overseas on the S HEIN platform: " SHEIN understands the overseas market better than us, is more standardized and stricter, and we feel more at ease . "

It is understood that before the official opening of SHEIN's semi-hosted model, tens of thousands of cross-border sellers had already lined up to wait for the first batch of entry. Two months after the model was launched, more than 10,000 semi-hosted stores have officially started operations, including many powerful sellers who have achieved double growth in sales and profits in a short period of time. A shoe store achieved sales of nearly one million US dollars in the second month after entering SHEIN through the semi-hosted model. There are also sellers who achieved a 2-3 times performance improvement in the second month compared to the first month, and sales growth has entered an accelerated period. Recently, sellers have also significantly accelerated the speed of new product launches, actively accumulating strength for the cross-border promotion in the second half of the year, and through richer products and better services, they have seized the peak season C position in the segmented track in advance.

According to a recent market research report , the global e-commerce market will grow by 25.1% from 2022 to 2028 , reaching a market size of US$3,042.2 billion in 2028. Whether it is to penetrate into emerging incremental markets, explore a combination of multiple models , or continue to accumulate professional operations, domestic enterprises have never slowed down their steps towards the international market. Relying on resource-rich, standardized, integrated cross-border e-commerce platforms and the marketing, logistics, warehousing and other resources they provide to move towards the international market will become the standard for more companies to go overseas.

SHEIN

Europe

Semi-hosting