Sales surge 54%, Russia's pet products market ushered in spring

" Furry kids " are becoming more and more popular due to their cute appearance. Especially during the epidemic, more and more people have joined the ranks of "poop scoopers" to reduce the loneliness of home life.

This trend is no exception in Russia. It is reported that Russians love animals very much and they are in the leading position in the number of households with pets . As the ranks of "poop scoopers" expand, the pet products market in Russia is also growing.

Recently, SberServices and UKassa conducted a joint study, which showed that Russian consumers' purchases of pet care products this summer increased by 54% compared with the same period last year , and the turnover of online pet stores paid through the UKassa platform increased by 77%.

At the same time, the number of people keeping pets has also increased . According to statistics, in the summer of 2021, the number of users who purchased pet supplies increased by 48%, and the average number of orders per customer increased by 4% to 1.4. Among them, 22 % of the orders were purchased for amounts between 3,000 and 5,000 rubles, and the number of orders with an amount of more than 5,000 rubles was the least.

When it comes to choosing payment methods for purchasing pet supplies, Russian consumers prefer to pay with bank cards . In the surveys conducted by the two companies mentioned above, 75% of the orders were generated by bank card payments. The second most popular payment method is online payment, which accounts for about 18% of the total orders .

The demand for pet care services is also growing , with veterinary clinics seeing a 53% increase in turnover this summer compared to the same period last year . Russian consumers are also spending more on animal care services , with the average cost of dog walking services in Russia at 263 rubles per hour , with Moscow paying the highest price at 357 rubles per hour.

The chief operating officer of SberServices said that the demand for pet products has quadrupled in the past five years, and the turnover of online channels has increased fivefold . It is expected that the pet products market will continue to flourish. At present, Russian consumers prefer to buy pet products online with high cost performance and convenient logistics services. Industry buyers can learn more about relevant information and provide consumers with more products that meet their needs.

Russian e-commerce

Pet Market