AliExpress accelerates overseas market layout, launching more than 20,000 self-pickup service stations in Europe

Spanish girl Vanesa is an online shopping enthusiast. Living in Madrid, she recently discovered that when she placed an order on the Chinese cross-border e-commerce platform AliExpress, she had an additional option of a self-collection cabinet , which was located in the stationery store downstairs from her.

In Spain, consumers often have to walk several kilometers to the post office to queue up to pick up parcels. If they are unlucky, the post office may be closed. Although the courier will deliver the parcel, if no one is home, they will either arrange another delivery time or put it directly in a small box at the door, which can be easily taken away by someone with ulterior motives.

" Now with AliExpress's self-pickup lockers, not only can I pick up items contactlessly, which is safer, but I can also choose the time at my own convenience. I always like to use them . " Vanesa said that in this country, especially young people , everyone knows AliExpress.

Smartme Analytics, an authoritative data analysis company, previously released an analysis report on Spanish shopping apps for the first quarter of 2021. AliExpress, a cross-border retail e-commerce platform under Alibaba, surpassed Amazon with 62.5% of downloads, becoming the most popular shopping app in Spain.

(Photo: Report released by Smartme Analytics.)

How to ensure that cross-border e-commerce packages are delivered to consumers quickly and accurately has always been a pain point in international logistics and distribution. Recently, AliExpress and Cainiao officially launched the first batch of self-built self-pickup cabinets deployed in Spain and France, including Madrid and Barcelona in Spain and Paris in France. The locations of these self-pickup cabinets are mainly arranged around core business districts and core scenic spots, such as near the Palace of Versailles and the Montparnasse Tower in Paris . The latest data shows that AliExpress has put nearly 400 self-pickup cabinets into use in Spain and France .

"The establishment of a self-pickup service network is one of the measures to strengthen localized operations, which can quickly improve consumers' shopping experience." Wang Changhui, head of AliExpress's Western operations, said that the platform accurately selects locations based on big data and allocates the locations of self-pickup cabinets or self-pickup points according to the number of AliExpress orders.

(Photo: AliExpress self-collection cabinet located in X-Madrid Commercial Center, Madrid, Spain .)

It is understood that Russia is the first country where AliExpress has deployed Chinese self-pickup cabinets and established a network of self-pickup points in cooperation with local partners. Currently, AliExpress, together with Cainiao and local partners, has deployed more than 20,000 self-pickup service network sites in Russia, Spain, France and Poland .

From entering the production line to packing and boxing, a self-service cabinet needs to go through dozens of large and small processes, which takes hundreds of people and more than ten days. This time , AliExpress's self-service cabinets are launched overseas, based on the mature domestic technology and model , and together with domestic high-quality product manufacturers, they will promote the self-service cabinets produced in China to the overseas market , making it convenient for overseas local consumers to "pick up express delivery in China" and improving the shopping experience on AliExpress.

"The Polish market has more than 400 self-pickup lockers in the capital Warsaw, Romania and Wroclaw , and consumers are proficient in using them and have formed a habit. " Gary, regional operator of the Polish market of AliExpress, said that the self-pickup locker network can not only bring convenience to Polish consumers and reduce carbon dioxide emissions during home delivery, but also reduce the cost of terminal delivery, and this part of the benefits can be passed on to consumers.

This year, in order to improve the certainty of the logistics timeliness during Double 11 , in addition to building a local terminal self-pickup service network, AliExpress will lock in transportation capacity in advance during the peak season, guarantee the delivery timeliness from end to end, and proactively guarantee compensation for late delivery. In addition, the annual logistics quotation fee will continue to be reduced to help Chinese manufacturing go global and provide a more cost-effective logistics fulfillment method.

At present, AliExpress's logistics network has covered more than 220 countries and regions around the world , and provides diversified cost-effective solutions. Among them, the cross-border X-day delivery product system launched last year has been initially completed. Relying on 40 domestic collection warehouses, 9 distribution warehouses, 5 preferred warehouses, and 80 exclusive trunk charter flights per week , AliExpress has achieved cross-border parcel delivery in Spain and France within 10 days, Brazil within 12 days, and South Korea within 5 days .