India's festive shopping season is coming! Amazon's electronics sales are expected to grow by 40%

Every year from late September to early December is the most important festival shopping season in India. The largest religious festival, Diwali, plus the wedding season, make Indians start their shopping spree during this period. "Diwali" is also known as India's "Double 11".

According to foreign media reports, this year's Indian holiday shopping season has not yet arrived, but major sellers in the online market have begun to place large orders to manufacturers. It is expected that sales of smartphones, laptops, televisions, home appliances and other products on Amazon India and Flipkart will increase by 40%, and sales of electronic products are estimated to account for nearly 55%-60% of total sales .

During this year’s Indian festive shopping season, sellers and category teams expect high sales growth for electronics brands such as Apple, Samsung, Godrej Appliances, LG, Realme, Xiaomi, Kodak and Blaupunkt.

It is understood that Amazon India and Flipkart's sales in the 2019 holiday shopping season were US$2.7 billion, a year-on-year increase of 30%. Last year, Amazon India and Flipkart's sales in the first four days of the holiday shopping season reached US$3.5 billion. Sales in India's holiday shopping season this year are also expected to increase .

Avneet Singh Marwah, CEO of Super Plastronics, said that despite a sharp increase in prices of goods such as televisions and home appliances, marketplace sellers have seen a 35%-40% increase in orders compared to last year.

In addition, IPL (Indian Premier League) and T20 World Cup will also greatly boost sales of electronic products during India's festive shopping season.

Sellers engaged in the electronics category must grasp the market trends and prepare orders as the Indian holiday shopping season approaches, so as to join this electronics sales carnival!

Indian festive shopping season

Electronics