Sales of tourism equipment in Russia continue to grow

Due to the impact of the epidemic, overseas travel has been restricted to a great extent. Under such circumstances, domestic travel has become a more popular way to relax.

A joint study by SberStrakhovanie, YuKassa and Platform OFD found that there was a significant increase in demand for tourism equipment in Russia in the summer of 2021 .

In the summer, camping enthusiasts are more inclined to buy small travel equipment . According to research, the sales of picnic gas stoves in the summer of 2021 increased by 28% year - on-year compared with 2020 , and the sales of hiking boots increased by 2.2 times .

It is worth noting that tents and sleeping bags , which are essential items for outdoor camping activities , were purchased in large quantities by leisure enthusiasts in the spring of 2021. From March to May 2021, sales of tents increased by 57% compared with the same period last year , and sales of sleeping bags increased by 33%.

In terms of travel equipment, it is not just the sales volume that is growing, the average amount of money consumers spend on these equipment is also increasing. For example, Russian travel enthusiasts spent an average of 4,808 rubles on mountaineering boots , up 5% from the same period last year ; the average amount spent on tents was 4,752 rubles , up 31 % year-on -year ; the average amount spent on sleeping bags was 1,811 rubles , up 35 % year-on-year. According to YUKass, overall, the average cost of consumers on travel equipment this summer increased by 12% year-on-year to 9,018 rubles.

From a regional perspective, residents of St. Petersburg are the most fond of hiking and are the most frequent buyers of tourist equipment in Russia . Consumers in Kalmykia spend the most on average on tourist equipment. The average amount spent by residents of the republic on hiking equipment is 17,796 rubles.

In addition to the commonly used travel products mentioned above , consumers are also actively stocking up on insecticides for camping activities. Compared with June to August 2020, Russian consumers' purchases of insecticides in the summer of 2021 increased by 67%.

In terms of payment methods, Russian consumers use bank cards to pay for travel product orders most frequently, accounting for 77% of all payment methods . The second most popular payment method is online payment, accounting for about 13% of total purchases , while last year , the proportion of online payment was only 4%.

Due to the resurgence of the epidemic, border closures will continue. In this case, Russians' interest in hiking remains unabated, and the demand for travel products such as tents, backpacks , and sleeping bags will continue. Industry sellers can learn more about relevant information and provide consumers with more products that meet their needs.

Russia

Market Dynamics

Travel equipment