As heat waves sweep across Europe, sales of cooling products have increased by as much as 260 times

Recently, high temperatures have continued in many European countries. The British Meteorological Office has issued its first ever red warning for abnormally high temperatures, while in Portugal and Spain, the temperature has reached around 46 degrees Celsius. According to the World Meteorological Organization, this kind of high temperature weather may become the "standard" in European summers in the future, and the negative impacts of climate change such as high temperatures will continue until at least the 1960s.

As the heat wave continues, people are concerned about how to cool down. Surprisingly, air conditioners, a good way to cool down, have a penetration rate of only 5% in Europe. According to data from the International Energy Agency, the penetration rates of air conditioners in China, the United States, and Japan are 60%, 90%, and 89% respectively, and even India has a penetration rate of 6%.

Public data shows that there are 32 developed countries in the world, of which Europe accounts for 24. Why do most Europeans prefer to endure the heat rather than install air conditioners? It is understood that the low penetration rate of air conditioners in Europe is mainly affected by factors such as climate, air conditioner installation fees, electricity costs, and living habits.

In Europe, the cost of installing an air conditioner is higher than the cost of the air conditioner itself. In addition, electricity is expensive and the installation approval process is complicated. In addition, many people in Europe like to "sunbathe" and are keen to go outdoors during the hot summer, so the demand for air conditioning is relatively low.

Global “cool down” search index

Google Trends data shows that global searches for the keyword “cool down” have surged since early June, which means that demand for air conditioners in Europe is low, but demand for other cooling products will increase relatively.

The "July European Market Opportunity Insights" recently released by AliExpress shows that since July, due to the high temperatures, European consumers' demand for cooling products, home swimming pools, mosquito repellent products, toy water guns, outdoor sports equipment, sunglasses and swimsuits has increased significantly.

In this year's summer sale on AliExpress (overseas 618), energy-saving fans and home swimming pool products have begun to skyrocket. In Spain, Xiaomi's energy-saving fans were sold out twice, and the sales of ceiling fan lights increased by 12 times. In the French market, the sales of beach camping mats increased by 260 times.

In July, when the market continued to heat up , AliExpress analyzed the trends of hot-selling categories in the summer sale and unearthed the hottest products on the entire network. Among them, the cool category includes maternal and child toys, home furnishings, beach shoes, and cool toys; the tool category includes smart energy-saving sockets, cleaning equipment, and home furnishings; the sports category includes fashionable swimwear and slippers; the women's fashion category includes fashionable swimwear, slippers, fashionable women's clothing, and nail polish; the men's fashion category includes vulcanized shoes, messenger bags, fashionable watches, key chains, sunglasses, and ice silk underwear; the portable electronics category includes outdoor projectors, outdoor Bluetooth speakers, and waterproof smart watches.

In addition, air-conditioned clothing is also a popular product in China during summer. It is reported that air-conditioned clothing is more popular in Japan than in Europe.

In addition to cooling products for humans, the popularity of pet cooling products has also begun to soar, and a "pet cooling" consumption boom has been set off both at home and abroad.

Global "cooling blanket" pets and animals category search index

Global "tent" pets and animals category search index

Global search index for "dogpool" in the pet and animal category

Google Trends data shows that in the past 12 months, global searches for keywords such as "cooling blanket," "tent," and "dogpool" for pets have continued to rise.

Against the backdrop of global warming and the continued impact of the epidemic, online shopping will gradually grow, and the demand for cooling products will also increase accordingly. For sellers of cooling products, there may be new opportunities.

Europe

Cool down