Top 10 digital marketing statistics for sellers

Recently, Oberlo shared the top ten statistics of digital marketing . Sellers, come and have a look!

1. According to statistics from DataReportal, as of January 2021, there are 5.22 billion mobile phone users in the world , accounting for 66.6% of the world's total population . Compared with January 2020, the number of mobile phone users has increased by 93 million. There may be more mobile phone users in the next few years, and the importance of mobile advertising is self-evident.

2. The number of mobile phone users continues to grow, and mobile advertising spending in the United States is also growing. eMarketer predicts that by 2023, mobile advertising spending in the United States will reach 156.38 billion U.S. dollars , a slight increase from the 155.26 billion predicted before the epidemic .

3. 68% of online experiences begin with a search engine . This applies to both organic and paid searches, with organic search accounting for 53% and paid search accounting for 15%.

4. The mobile share of organic search engine visits has been rising over the past few years . According to Statista, as of the first quarter of 2020, mobile devices accounted for 56% of total organic search engine visits in the United States . Among them, in December 2020, 94.48% of mobile searches in the United States were conducted through Google.

5. Global digital advertising spending is expected to reach $389.29 billion by 2021 , $441.12 billion by 2022, and $524.17 billion by 2024.

6. Online marketing has proven to be more popular than traditional marketing. According to the latest digital marketing statistics from WebStrategies Inc, by 2021, online marketing spending will account for 46% of total global advertising spending .

7. Online video and mobile devices will become the most popular online marketing channels this year. More than nine in ten marketers plan to invest. Seven in ten marketers will increase their budget for online video, and 64% of marketers plan to increase spending on mobile devices.

8. The U.S. media industry increased its spending on video ads by 9.3%, while the entertainment industry increased its spending by 13.1%.

9. In 2020, TikTok 's user base soared 75% in just 9 months . A WARC survey showed that 44% of advertisers intend to increase their advertising spending on TikTok this year .

10. Facebook 's recent advertising statistics show that the company's advertiser revenue grew 22% to $21.2 billion in the third quarter of 2020.

In summary, sellers can refer to the above data when formulating marketing plans for the new year and make timely adjustments based on specific circumstances.

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